Rascasse Audience Intelligence

Plus-size clothing Audience in United States

A data profile of the people who buy, follow and care about Plus-size clothing in United States — modelled from more than twelve digital signal sources. Plus-size clothing has an estimated audience of 20,249,447 people in United States.

#1115among Topic in United States#84in Fashion & Accessoires

The average Plus-size clothing fan in United States is 39.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lace wig, Wig, Lane Bryant, with strongest over-indexing on Lace wig (2.59× the country average).

Demographically, the Plus-size clothing audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plus-size clothing fan in United States is more female, around 39.4 years old, with strong Creativity tendencies and a notable affinity for Lace wig.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plus-size clothing profile in United States.

Audience size
20.2M
in United States
Gender
78.4%♀
21.6% male
Age
39.4
average years
Country rank
#1621
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plus-size clothing fans

78.4% are female, 21.6% are male, average age 39.4.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Plus-size clothing audience in United States
MetricValue
Female78.4%
Male21.6%
Average age39.4
Estimated audience size20,249,447
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Plus-size clothing audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4923%
50+18%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Plus-size clothing audience comes from United States.

Worldwide audience distribution share by country for Plus-size clothing
CountryShare
United States29.0%
Brazil4.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plus-size clothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Plus-size clothing fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.96×
02Alabama~500K1.65×
03Louisiana~400K1.63×
04Tennessee~600K1.41×
05South Carolina~400K1.40×
06Arkansas~200K1.40×
07West Virginia~100K1.36×
08Kentucky~300K1.33×
09North Carolina~800K1.31×
10Georgia~800K1.28×
11Ohio~800K1.26×
12Indiana~400K1.19×
13Missouri~400K1.15×
14Maryland~400K1.12×
15Oklahoma~300K1.12×
16North Dakota~40K1.08×
17Iowa~200K1.04×
18Virginia~500K1.03×
19Nebraska~100K1.03×
20Delaware~60K1.02×
21Illinois~700K1.01×
22Michigan~500K1.00×
23Kansas~200K1.00×
24South Dakota~50K0.99×
25Wisconsin~300K0.98×
26Texas~1.5M0.97×
27Maine~70K0.94×
28Pennsylvania~600K0.92×
29Oregon~200K0.92×
30New Hampshire~70K0.91×
31Minnesota~300K0.89×
32Vermont~30K0.86×
33Connecticut~200K0.83×
34Alaska~40K0.83×
35Idaho~80K0.82×
36Rhode Island~50K0.81×
37New Mexico~80K0.80×
38Montana~40K0.80×
39Arizona~300K0.78×
40Washington~300K0.78×
41Nevada~200K0.77×
42New York~900K0.76×
43New Jersey~400K0.75×
44Florida~1M0.73×
45California~1.5M0.71×
46Utah~100K0.69×
47Massachusetts~300K0.68×
48Washington, District of Columbia~40K0.68×
49Colorado~200K0.62×
50Hawaii~50K0.58×
Fig. 06

Affinity by region

Affinity by region — Plus-size clothing, United States
0.58×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plus-size clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plus-size clothing audience
#·InterestCategoryAffinity×
01TorridFashion & Accessoires3.57×
02Plus-size modelFashion & Accessoires3.45×
03Lane BryantFashion & Accessoires3.35×
043XLFashion & Accessoires3.23×
05Lace wigBeauty & Wellness2.59×
06Hair ironBeauty & Wellness2.03×
07WigBeauty & Wellness2.01×
08Nail salonBeauty & Wellness2.01×
09Department of Motor VehiclesCars & Mobility1.99×
10Curly HairBeauty & Wellness1.98×
11Nail polishBeauty & Wellness1.97×
12Hair ExtensionsBeauty & Wellness1.89×
13Long hairBeauty & Wellness1.80×
14BraidHome & Garden1.79×
15Hair straighteningBeauty & Wellness1.78×
16SkirtFashion & Accessoires1.63×
17BurlingtonFashion & Accessoires1.62×
18J. C. PenneyShopping1.60×
19ULTA BeautyBeauty & Wellness1.57×
20Hair careBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plus-size clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plus-size clothing audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.23×
ExtroversionTHRILL1.20×
IndividualismJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plus-size clothing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Career OrientationPOWER0.70×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plus-size clothing have in United States?

Plus-size clothing has an estimated audience of 20,249,447 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Plus-size clothing fans?

78.4% of Plus-size clothing fans are female, 21.6% are male, with an average age of 39.4 years.

03

Which brands do Plus-size clothing fans like most?

Plus-size clothing fans show strongest brand affinity for Lace wig (2.59×), Wig (2.01×), and Lane Bryant (3.35×) over the country average.

04

Where do Plus-size clothing fans live in United States?

Plus-size clothing fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Plus-size clothing fans also like?

Beyond Plus-size clothing itself, the audience over-indexes on Wig (2.01×), Lane Bryant (3.35×), Curly Hair (1.98×), and Hair Extensions (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Plus-size clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plus-size clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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