Plus-size clothing Audience in United States

Plus-size clothing logo

Plus-size clothing has an estimated audience of 20,249,447 people in United States. 78.4% are female, 21.6% are male, average age 39.4. Top regions: Texas, California, Florida. Top brand affinities: Lace wig, Wig, Lane Bryant, Curly Hair, Hair Extensions.

The average Plus-size clothing fan in United States is 39.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lace wig, Wig, Lane Bryant, with strongest over-indexing on Lace wig (2.59× the country average). Demographically, the Plus-size clothing audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Plus-size clothing fans

Demographic split for Plus-size clothing audience in United States
MetricValue
Female78.4%
Male21.6%
Average age39.4
Estimated audience size20,249,447

Audience persona

The typical Plus-size clothing fan in United States is more female, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lace wig.

Top regions in United States

Top regions ranked by reach for Plus-size clothing in United States
RegionReachAffinity
Texas1,762,1631.01×
California1,687,9090.76×
Florida1,034,3610.75×
New York912,9260.81×
Georgia807,2761.29×
North Carolina788,3331.29×
Ohio775,8841.24×
Illinois714,5881.06×
Pennsylvania643,3090.94×
Tennessee592,4541.46×
Michigan524,8990.99×
Virginia519,7011.05×
Indiana454,4961.23×
Alabama448,4601.59×
South Carolina428,0251.4×
Louisiana407,5471.56×
New Jersey387,1420.75×
Missouri380,9111.17×
Maryland377,5921.08×
Kentucky348,5301.37×
Washington336,0420.83×
Arizona330,7900.8×
Mississippi318,8941.91×
Wisconsin293,1110.96×
Massachusetts284,5080.71×
Oklahoma261,6951.16×
Minnesota258,8140.89×
Arkansas237,9261.43×
Oregon225,2200.97×
Colorado201,0620.63×
Iowa173,7281.04×
Kansas166,5201.04×
Connecticut164,8350.81×
Nevada152,6650.78×
Utah135,8100.75×
West Virginia124,3331.32×
Nebraska102,9331.01×
New Mexico79,1830.78×
Idaho78,4990.77×
New Hampshire69,4850.87×
Maine68,2370.94×
Delaware54,2130.97×
Rhode Island46,9880.73×
Hawaii43,6330.5×
Montana43,1470.77×
North Dakota41,9181.01×
South Dakota41,8910.89×
Washington, District of Columbia40,5340.67×
Alaska33,3110.77×
Vermont26,9680.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plus-size clothing audience
BrandAffinityCategory
Lace wig2.59×Beauty & Wellness
Wig2.01×Beauty & Wellness
Lane Bryant3.35×Fashion & Accessoires
Curly Hair1.98×Beauty & Wellness
Hair Extensions1.89×Beauty & Wellness
J. C. Penney1.6×Shopping
Braid1.79×Home & Garden
Hair care1.53×Beauty & Wellness
Plus-size model3.45×Fashion & Accessoires
Torrid3.57×Fashion & Accessoires
Skirt1.63×Fashion & Accessoires
ULTA Beauty1.57×Beauty & Wellness
Burlington1.62×Fashion & Accessoires
3XL3.23×Fashion & Accessoires
Hair iron2.03×Beauty & Wellness
Department of Motor Vehicles1.99×Cars & Mobility
Hair straightening1.78×Beauty & Wellness
Long hair1.8×Beauty & Wellness
Nail salon2.01×Beauty & Wellness
Nail polish1.97×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plus-size clothing audience
TraitClusterScore
Luxury OrientationPREMIUM1.46
ExtroversionTHRILL1.34
Price SensitivityPREMIUM1.26
CreativityOPEN1.17
Healthy LifestyleBALANCE1.12
IndulgenceJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Plus-size clothing
CountryShare
United States29.0%
Brazil4.8%
United Kingdom4.6%

See Plus-size clothing audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Plus-size clothing have in United States?

Plus-size clothing has an estimated audience of 20,249,447 people in United States, concentrated in Texas and California.

What is the gender split and age of Plus-size clothing fans?

78.4% of Plus-size clothing fans are female, 21.6% are male, with an average age of 39.4 years.

Which brands do Plus-size clothing fans like most?

Plus-size clothing fans show strongest brand affinity for Lace wig (2.59×), Wig (2.01×), and Lane Bryant (3.35×) over the country average.

Where do Plus-size clothing fans live in United States?

Plus-size clothing fans in United States are most concentrated in Texas (reach 1,762,163), California (reach 1,687,909), and Florida (reach 1,034,361). These three regions account for the largest share of the active audience.

What other brands do Plus-size clothing fans also like?

Beyond Plus-size clothing itself, the audience over-indexes on Wig (2.01×), Lane Bryant (3.35×), Curly Hair (1.98×), and Hair Extensions (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plus-size clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.