Rascasse Audience Intelligence

3XL Audience in United States

A data profile of the people who buy, follow and care about 3XL in United States — modelled from more than twelve digital signal sources. 3XL has an estimated audience of 7,938,191 people in United States.

#2742among Topic in United States#231in Fashion & Accessoires

The average 3XL fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Vintage clothing, Plus-size clothing, with strongest over-indexing on Superman (2.6× the country average).

Demographically, the 3XL audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 3XL fan in United States is more female, around 38.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Superman.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 3XL profile in United States.

Audience size
7.9M
in United States
Gender
63.9%♀
36.1% male
Age
38.3
average years
Country rank
#4463
Topic in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 3XL fans

63.9% are female, 36.1% are male, average age 38.3.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for 3XL audience in United States
MetricValue
Female63.9%
Male36.1%
Average age38.3
Estimated audience size7,938,191
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the 3XL audience in United States
Age bracketShare%
16-1919%
20-2923%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

29.3%

of the worldwide 3XL audience comes from United States.

Worldwide audience distribution share by country for 3XL
CountryShare
United States29.3%
Thailand7.3%
Malaysia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 3XL audience in United States is strongest.

Fig. 05

Top regions by affinity

3XL fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.36×
02California~1M1.24×
03Texas~800K1.16×
04Louisiana~100K1.15×
05Alaska~20K1.14×
06Maryland~200K1.13×
07Vermont~20K1.12×
08North Dakota~20K1.11×
09South Dakota~20K1.07×
10Nevada~80K1.06×
11Utah~70K1.04×
12Montana~20K1.04×
13New Mexico~40K1.01×
14Rhode Island~30K1.01×
15Mississippi~70K1.00×
16Washington, District of Columbia~20K1.00×
17Delaware~20K1.00×
18Alabama~100K0.98×
19New York~400K0.97×
20Illinois~300K0.97×
21North Carolina~200K0.97×
22Virginia~200K0.97×
23Kentucky~100K0.97×
24Nebraska~40K0.97×
25West Virginia~40K0.97×
26Maine~30K0.97×
27Arizona~200K0.96×
28Oklahoma~80K0.96×
29Idaho~40K0.96×
30New Hampshire~30K0.96×
31South Carolina~100K0.95×
32Hawaii~30K0.95×
33Pennsylvania~300K0.94×
34Tennessee~200K0.94×
35Arkansas~60K0.94×
36Washington~100K0.93×
37Indiana~100K0.93×
38Oregon~90K0.93×
39Iowa~60K0.92×
40Kansas~60K0.92×
41Michigan~200K0.91×
42Connecticut~70K0.91×
43New Jersey~200K0.90×
44Missouri~100K0.90×
45Wisconsin~100K0.90×
46Ohio~200K0.89×
47Florida~500K0.87×
48Colorado~100K0.87×
49Massachusetts~100K0.86×
50Minnesota~100K0.85×
Fig. 06

Affinity by region

Affinity by region — 3XL, United States
0.85×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 3XL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 3XL audience
#·InterestCategoryAffinity×
01Patek PhilippeFashion & Accessoires5.00×
02StussyFashion & Accessoires4.32×
03MyFitnessPalSports4.09×
04GymsharkSports3.81×
05Plus-size clothingFashion & Accessoires3.23×
06Premier LeagueSports3.17×
07UEFA Champions LeagueSports2.94×
08Michael KorsFashion & Accessoires2.87×
09Vintage clothingFashion & Accessoires2.67×
10SupermanMovies & TV2.60×
11Pay televisionMovies & TV2.29×
12Cyber MondayShopping2.20×
13Real propertyHome & Garden1.98×
14J. C. PenneyShopping1.96×
15SnapchatInternet & Social Media1.90×
16Black Friday (shopping)Shopping1.89×
17Google DriveTechnology & Electronics1.73×
18FragrancesBeauty & Wellness1.69×
19Dollar GeneralShopping1.63×
20BeachesTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 3XL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 3XL audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.44×
ExtroversionTHRILL1.30×
Price SensitivityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 3XL audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.74×
SustainabilityBALANCE0.75×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 3XL have in United States?

3XL has an estimated audience of 7,938,191 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 3XL fans?

63.9% of 3XL fans are female, 36.1% are male, with an average age of 38.3 years.

03

Which brands do 3XL fans like most?

3XL fans show strongest brand affinity for Superman (2.6×), Vintage clothing (2.67×), and Plus-size clothing (3.23×) over the country average.

04

Where do 3XL fans live in United States?

3XL fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do 3XL fans also like?

Beyond 3XL itself, the audience over-indexes on Vintage clothing (2.67×), Plus-size clothing (3.23×), UEFA Champions League (2.94×), and MyFitnessPal (4.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See 3XL audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 3XL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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