A data profile of the people who buy, follow and care about Plus-size clothing in United Kingdom — modelled from more than twelve digital signal sources. Plus-size clothing has an estimated audience of 3,242,679 people in United Kingdom.
The average Plus-size clothing fan in United Kingdom is 44.7 years old, more female, and lives primarily in North West.
The audience is concentrated in North West, Scotland, South East.
Top brand affinities include J. D. Williams, CC cream, Matalan, with strongest over-indexing on J. D. Williams (3.88× the country average).
Demographically, the Plus-size clothing audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Creativity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Plus-size clothing fan in United Kingdom is more female, around 44.7 years old, with strong Creativity tendencies and a notable affinity for J. D. Williams.
The key figures that characterise the Plus-size clothing profile in United Kingdom.
81.0% are female, 19.0% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 81.0% |
| Male | 19.0% |
| Average age | 44.7 |
| Estimated audience size | 3,242,679 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Plus-size clothing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.0% |
| Brazil | 4.8% |
| United Kingdom | 4.6% |
Where the Plus-size clothing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.56× | |
| 02 | Scotland | ~400K | 1.30× | |
| 03 | North West | ~400K | 1.20× | |
| 04 | East Midlands | ~300K | 1.15× | |
| 05 | Northern Ireland | ~100K | 1.13× | |
| 06 | South West | ~300K | 0.95× | |
| 07 | North East | ~100K | 0.94× | |
| 08 | East of England | ~300K | 0.93× | |
| 09 | South East | ~300K | 0.80× | |
| 10 | Yorkshire and the Humber | ~200K | 0.75× | |
| 11 | West Midlands | ~90K | 0.68× | |
| 12 | Greater London | ~200K | 0.56× |
The strongest cross-interests of the Plus-size clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Evans (clothing) | Shopping | 7.38× | ||
| 02 | CC cream | Beauty & Wellness | 5.08× | ||
| 03 | The Express | Movies & TV | 5.06× | ||
| 04 | Bonmarché | Shopping | 5.00× | ||
| 05 | Yours Clothing | Fashion & Accessoires | 4.35× | ||
| 06 | Cows | Music & Radio | 4.04× | ||
| 07 | J. D. Williams | Shopping | 3.88× | ||
| 08 | BB cream | Beauty & Wellness | 3.67× | ||
| 09 | Hair iron | Beauty & Wellness | 2.76× | ||
| 10 | The Works | Shopping | 2.59× | ||
| 11 | Matalan | Shopping | 2.10× | ||
| 12 | Blouse | Fashion & Accessoires | 1.90× | ||
| 13 | Skirt | Fashion & Accessoires | 1.78× | ||
| 14 | Newcast | Business & Career | 1.73× | ||
| 15 | Natural product | Food & Beverages | 1.72× | ||
| 16 | Debenhams | Fashion & Accessoires | 1.68× | ||
| 17 | Home Bargains | Shopping | 1.61× | ||
| 18 | Skin care | Beauty & Wellness | 1.57× | ||
| 19 | Superdrug | Shopping | 1.54× | ||
| 20 | Handbags | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.31× | |
| Pet Ownership | JOY | 1.28× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.78× | |
| Career Orientation | POWER | 0.81× |
Plus-size clothing has an estimated audience of 3,242,679 people in United Kingdom, concentrated in North West and Scotland.
81.0% of Plus-size clothing fans are female, 19.0% are male, with an average age of 44.7 years.
Plus-size clothing fans show strongest brand affinity for J. D. Williams (3.88×), CC cream (5.08×), and Matalan (2.1×) over the country average.
Plus-size clothing fans in United Kingdom are most concentrated in North West (reach ~400K), Scotland (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Plus-size clothing itself, the audience over-indexes on CC cream (5.08×), Matalan (2.1×), Bonmarché (5×), and Yours Clothing (4.35×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Plus-size clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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