Rascasse Audience Intelligence

Plus-size clothing Audience in Germany

Name: Plus-size clothing — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Plus-size clothing in Germany — modelled from more than twelve digital signal sources. Plus-size clothing has an estimated audience of 2,339,833 people in Germany.

#1685among Topic in Germany #157in Fashion & Accessoires

The average Plus-size clothing fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ulla Popken, Bonprix, Peter Hahn, with strongest over-indexing on Ulla Popken (6.6× the country average).

Demographically, the Plus-size clothing audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Creativity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plus-size clothing fan in Germany is more female, around 42.4 years old, with strong Creativity tendencies and a notable affinity for Ulla Popken.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plus-size clothing profile in Germany.

Audience size

2.3M

in Germany

Gender

81.2%♀

18.8% male

Age

42.4

average years

Country rank

#2844

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Plus-size clothing fans

81.2% are female, 18.8% are male, average age 42.4.

Fig. 02

Gender split

81.2%

Female

18.8%

Male

Demographic split for Plus-size clothing audience in Germany
Metric	Value
Female	81.2%
Male	18.8%
Average age	42.4
Estimated audience size	2,339,833

Fig. 03

Age distribution

Age distribution of the Plus-size clothing audience in Germany
Age bracket	Share	%
16-19		12%
20-29		16%
30-39		21%
40-49		30%
50+		22%

Fig. 04

Worldwide distribution

3.4%

of the worldwide Plus-size clothing audience comes from Germany.

Worldwide audience distribution share by country for Plus-size clothing
Country	Share
United States	29.0%
Brazil	4.8%
United Kingdom	4.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plus-size clothing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plus-size clothing fans by region: top regions in Germany
#	Region	Reach	×
01	Saarland	~30K	1.12×
02	Bremen	~20K	1.10×
03	Mecklenburg-Vorpommern	~50K	1.04×
04	Rheinland-Pfalz	~100K	1.02×
05	Sachsen-Anhalt	~60K	1.02×
06	Thüringen	~60K	1.01×
07	Schleswig-Holstein	~80K	0.98×
08	Brandenburg	~70K	0.98×
09	Hamburg	~50K	0.97×
10	Berlin	~100K	0.96×
11	Sachsen	~100K	0.95×
12	Hessen	~200K	0.92×
13	Niedersachsen	~200K	0.91×
14	Bayern	~300K	0.89×
15	Baden-Württemberg	~300K	0.88×
16	Nordrhein-Westfalen	~400K	0.85×

Affinity by region — Plus-size clothing, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plus-size clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plus-size clothing audience
#	Interest	Category	×
01	Zizzi	Food & Beverages	8.37×
02	Plus-size model	Fashion & Accessoires	7.76×
03	sheego	Fashion & Accessoires	7.33×
04	Curvy Clothing	Fashion & Accessoires	6.70×
05	Ulla Popken	Fashion & Accessoires	6.60×
06	Peter Hahn	Fashion & Accessoires	6.28×
07	Bonprix	Shopping	3.33×
08	Gown	Fashion & Accessoires	3.17×
09	QVC	Movies & TV	2.67×
10	Ernsting's family	Shopping	2.66×
11	Wetter.de	Home & Garden	2.64×
12	C&A	Shopping	2.62×
13	Knitting	Home & Garden	2.46×
14	Toddler	Kids & Family	2.20×
15	Tchibo	Shopping	2.18×
16	Deichmann	Shopping	1.98×
17	Women's clothing	Fashion & Accessoires	1.73×
18	H&M	Shopping	1.69×
19	Harry Potter	Movies & TV	1.55×
20	IKEA	Home & Garden	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plus-size clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Plus-size clothing audience · What stands out
Trait	Cluster	Score
Creativity	OPEN	1.64×
Pet Ownership	JOY	1.50×
Design Affinity	PREMIUM	1.39×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Plus-size clothing audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.63×
Career Orientation	POWER	0.72×
Need for Security	CONSERVATISM	0.72×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Plus-size clothing have in Germany?

Plus-size clothing has an estimated audience of 2,339,833 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Plus-size clothing fans?

81.2% of Plus-size clothing fans are female, 18.8% are male, with an average age of 42.4 years.

Which brands do Plus-size clothing fans like most?

Plus-size clothing fans show strongest brand affinity for Ulla Popken (6.6×), Bonprix (3.33×), and Peter Hahn (6.28×) over the country average.

Where do Plus-size clothing fans live in Germany?

Plus-size clothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Plus-size clothing fans also like?

Beyond Plus-size clothing itself, the audience over-indexes on Bonprix (3.33×), Peter Hahn (6.28×), sheego (7.33×), and Harry Potter (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Plus-size clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plus-size clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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