Plus-size clothing Audience in Germany
Plus-size clothing has an estimated audience of 2,339,833 people in Germany. 81.2% are female, 18.8% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ulla Popken, Bonprix, Peter Hahn, Harry Potter, sheego.
The average Plus-size clothing fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ulla Popken, Bonprix, Peter Hahn, with strongest over-indexing on Ulla Popken (6.6× the country average). Demographically, the Plus-size clothing audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Plus-size clothing fans
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 42.4 |
| Estimated audience size | 2,339,833 |
Audience persona
The typical Plus-size clothing fan in Germany is more female, around 42.4 years old, with strong Pet Ownership tendencies and a notable affinity for Ulla Popken.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 367,409 | 0.72× |
| Bayern | 259,372 | 0.69× |
| Baden-Württemberg | 221,073 | 0.69× |
| Niedersachsen | 145,038 | 0.64× |
| Hessen | 136,768 | 0.77× |
| Rheinland-Pfalz | 122,551 | 1.05× |
| Berlin | 100,173 | 0.96× |
| Sachsen | 71,091 | 0.62× |
| Schleswig-Holstein | 69,974 | 0.83× |
| Sachsen-Anhalt | 64,048 | 1.06× |
| Thüringen | 60,452 | 1.01× |
| Brandenburg | 59,362 | 0.82× |
| Mecklenburg-Vorpommern | 56,330 | 1.26× |
| Saarland | 55,998 | 1.95× |
| Bremen | 45,794 | 2.29× |
| Hamburg | 34,534 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ulla Popken | 6.6× | Fashion & Accessoires |
| Bonprix | 3.33× | Shopping |
| Peter Hahn | 6.28× | Fashion & Accessoires |
| Harry Potter | 1.55× | Movies & TV |
| sheego | 7.33× | Fashion & Accessoires |
| C&A | 2.62× | Shopping |
| Gala | 1.94× | News |
| Wetter.de | 2.64× | Home & Garden |
| QVC | 2.67× | Movies & TV |
| Deichmann | 1.98× | Shopping |
| H&M | 1.69× | Shopping |
| Curvy Clothing | 6.7× | Fashion & Accessoires |
| Plus-size model | 7.76× | Fashion & Accessoires |
| Women's clothing | 1.73× | Fashion & Accessoires |
| Toddler | 2.2× | Kids & Family |
| IKEA | 1.53× | Home & Garden |
| Knitting | 2.46× | Home & Garden |
| Ernsting's family | 2.66× | Shopping |
| Tchibo | 2.18× | Shopping |
| Zizzi | 8.37× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.63 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Creativity | OPEN | 1.39 |
| DIY Mentality | THRILL | 1.33 |
| Design Affinity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Brazil | 4.8% |
| United Kingdom | 4.6% |
See Plus-size clothing audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plus-size clothing have in Germany?
Plus-size clothing has an estimated audience of 2,339,833 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plus-size clothing fans?
81.2% of Plus-size clothing fans are female, 18.8% are male, with an average age of 42.4 years.
Which brands do Plus-size clothing fans like most?
Plus-size clothing fans show strongest brand affinity for Ulla Popken (6.6×), Bonprix (3.33×), and Peter Hahn (6.28×) over the country average.
Where do Plus-size clothing fans live in Germany?
Plus-size clothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 367,409), Bayern (reach 259,372), and Baden-Württemberg (reach 221,073). These three regions account for the largest share of the active audience.
What other brands do Plus-size clothing fans also like?
Beyond Plus-size clothing itself, the audience over-indexes on Bonprix (3.33×), Peter Hahn (6.28×), Harry Potter (1.55×), and sheego (7.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plus-size clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.