Plus-size model Audience in Germany
Plus-size model has an estimated audience of 806,849 people in Germany. 67.8% are female, 32.2% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, The Hunt (2012 film), Home Office, Škoda Kodiaq, Bozkurt, Kastamonu.
The average Plus-size model fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, The Hunt (2012 film), Home Office, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Plus-size model audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Plus-size model fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 38.4 |
| Estimated audience size | 806,849 |
Audience persona
The typical Plus-size model fan in Germany is more female, around 38.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,609 | 1.05× |
| Bayern | 135,618 | 1.05× |
| Baden-Württemberg | 112,582 | 1.02× |
| Hessen | 87,904 | 1.43× |
| Niedersachsen | 77,246 | 0.99× |
| Rheinland-Pfalz | 47,299 | 1.17× |
| Sachsen | 38,957 | 0.98× |
| Berlin | 36,301 | 1.01× |
| Schleswig-Holstein | 27,522 | 0.95× |
| Brandenburg | 20,987 | 0.84× |
| Hamburg | 18,721 | 1.03× |
| Thüringen | 18,264 | 0.89× |
| Sachsen-Anhalt | 18,115 | 0.87× |
| Mecklenburg-Vorpommern | 12,945 | 0.84× |
| Saarland | 10,394 | 1.05× |
| Bremen | 5,828 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| The Hunt (2012 film) | 9.79× | Movies & TV |
| Home Office | 1.6× | Business & Career |
| Škoda Kodiaq | 2.2× | Cars & Mobility |
| Bozkurt, Kastamonu | 8.4× | Travel & Leisure |
| Cachorro | 2.68× | Pets & Animals |
| Commercial mortgage | 1.51× | Business & Career |
| Bank account | 2.16× | Business & Career |
| Samanyolu Haber | 2.95× | Movies & TV |
| Information sensitivity | 3.1× | Technology & Electronics |
| Corfu (regional unit) | 1.83× | Travel & Leisure |
| Ireen Sheer | 1.57× | Music & Radio |
| Homesteading | 3.48× | Home & Garden |
| Women's empowerment | 1.98× | Politics & Society |
| Cloppenburg | 2.37× | Travel & Leisure |
| Noirmoutier-en-l'Île | 10.69× | Travel & Leisure |
| Zagreb | 1.99× | Travel & Leisure |
| Ipekyol | 2.05× | Shopping |
| Sixx | 1.55× | Movies & TV |
| Volvo V60 | 2.32× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.64 |
| Design Affinity | PREMIUM | 1.63 |
| DIY Mentality | THRILL | 1.61 |
| Sustainability | BALANCE | 1.6 |
| Pet Ownership | JOY | 1.6 |
| LGBTQ+ Identity | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Brazil | 7.1% |
| United Kingdom | 3.6% |
See Plus-size model audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plus-size model have in Germany?
Plus-size model has an estimated audience of 806,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plus-size model fans?
67.8% of Plus-size model fans are female, 32.2% are male, with an average age of 38.4 years.
Which brands do Plus-size model fans like most?
Plus-size model fans show strongest brand affinity for Rossmann (2.5×), The Hunt (2012 film) (9.79×), and Home Office (1.6×) over the country average.
Where do Plus-size model fans live in Germany?
Plus-size model fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,609), Bayern (reach 135,618), and Baden-Württemberg (reach 112,582). These three regions account for the largest share of the active audience.
What other brands do Plus-size model fans also like?
Beyond Plus-size model itself, the audience over-indexes on The Hunt (2012 film) (9.79×), Home Office (1.6×), Škoda Kodiaq (2.2×), and Bozkurt, Kastamonu (8.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plus-size model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.