Rascasse Audience Intelligence

Plus-size model Audience in Germany

A data profile of the people who buy, follow and care about Plus-size model in Germany — modelled from more than twelve digital signal sources. Plus-size model has an estimated audience of 806,849 people in Germany.

#3583among Topic in Germany#415in Fashion & Accessoires

The average Plus-size model fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mila Kunis, Plus-size clothing, Rose Leslie, with strongest over-indexing on Mila Kunis (14.37× the country average).

Demographically, the Plus-size model audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plus-size model fan in Germany is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Mila Kunis.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plus-size model profile in Germany.

Audience size
807K
in Germany
Gender
67.8%♀
32.2% male
Age
38.4
average years
Country rank
#7836
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plus-size model fans

67.8% are female, 32.2% are male, average age 38.4.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Plus-size model audience in Germany
MetricValue
Female67.8%
Male32.2%
Average age38.4
Estimated audience size806,849
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Plus-size model audience in Germany
Age bracketShare%
16-1919%
20-2922%
30-3921%
40-4923%
50+15%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Plus-size model audience comes from Germany.

Worldwide audience distribution share by country for Plus-size model
CountryShare
United States30.3%
Brazil7.1%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plus-size model audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plus-size model fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.31×
02Rheinland-Pfalz~50K1.15×
03Saarland~10K1.06×
04Bayern~100K1.04×
05Nordrhein-Westfalen~200K1.01×
06Baden-Württemberg~100K1.00×
07Thüringen~20K0.99×
08Mecklenburg-Vorpommern~20K0.99×
09Schleswig-Holstein~30K0.98×
10Bremen~7K0.98×
11Sachsen~40K0.95×
12Berlin~30K0.95×
13Sachsen-Anhalt~20K0.95×
14Hamburg~20K0.95×
15Niedersachsen~70K0.94×
16Brandenburg~20K0.91×
Fig. 06

Affinity by region

Affinity by region — Plus-size model, Germany
0.91×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plus-size model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plus-size model audience
#·InterestCategoryAffinity×
01Mila KunisMovies & TV14.37×
02Queen LatifahMusic & Radio14.37×
03Rose LeslieMovies & TV13.56×
04ZizziFood & Beverages11.11×
05Barbara PalvinFashion & Accessoires9.09×
06Plus-size clothingFashion & Accessoires7.76×
07Alicia VikanderMovies & TV7.75×
08Whirlpool CorporationHome & Garden7.39×
09sheegoFashion & Accessoires7.17×
10DailymotionMovies & TV5.45×
11Diabetes mellitus awarenessHealth5.03×
12Ulla PopkenFashion & Accessoires4.47×
13LipstickBeauty & Wellness3.50×
14PillowHome & Garden3.43×
15Fitness and figure competitionSports3.07×
16Netto Marken-DiscountShopping1.99×
17TagesschauMovies & TV1.90×
18Do it yourself (DIY)Home & Garden1.80×
19AirbnbTravel & Leisure1.67×
20Müller (company)Food & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plus-size model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plus-size model audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.86×
ExtroversionTHRILL1.64×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plus-size model audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Career OrientationPOWER0.88×
Convenience OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plus-size model have in Germany?

Plus-size model has an estimated audience of 806,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plus-size model fans?

67.8% of Plus-size model fans are female, 32.2% are male, with an average age of 38.4 years.

03

Which brands do Plus-size model fans like most?

Plus-size model fans show strongest brand affinity for Mila Kunis (14.37×), Plus-size clothing (7.76×), and Rose Leslie (13.56×) over the country average.

04

Where do Plus-size model fans live in Germany?

Plus-size model fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Plus-size model fans also like?

Beyond Plus-size model itself, the audience over-indexes on Plus-size clothing (7.76×), Rose Leslie (13.56×), Ulla Popken (4.47×), and Tagesschau (1.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Plus-size model audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plus-size model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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