Zizzi Audience in Germany
Zizzi has an estimated audience of 603,973 people in Germany. 89.6% are female, 10.4% are male, average age 45.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Ulla Popken, sheego, Marina Rinaldi, Humana, MS Mode.
The average Zizzi fan in Germany is 45.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Ulla Popken, sheego, Marina Rinaldi, with strongest over-indexing on Ulla Popken (10.54× the country average). Demographically, the Zizzi audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Creativity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Zizzi fans
| Metric | Value |
|---|---|
| Female | 89.6% |
| Male | 10.4% |
| Average age | 45.0 |
| Estimated audience size | 603,973 |
Audience persona
The typical Zizzi fan in Germany is more female, around 45.0 years old, with strong Creativity tendencies and a notable affinity for Ulla Popken.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,395 | 1.21× |
| Bayern | 86,396 | 0.89× |
| Niedersachsen | 83,774 | 1.43× |
| Baden-Württemberg | 74,385 | 0.9× |
| Schleswig-Holstein | 45,525 | 2.1× |
| Hessen | 39,390 | 0.86× |
| Rheinland-Pfalz | 33,477 | 1.11× |
| Sachsen | 18,334 | 0.62× |
| Hamburg | 15,053 | 1.1× |
| Sachsen-Anhalt | 14,736 | 0.94× |
| Berlin | 14,167 | 0.52× |
| Brandenburg | 14,135 | 0.75× |
| Thüringen | 11,571 | 0.75× |
| Mecklenburg-Vorpommern | 10,644 | 0.92× |
| Saarland | 6,097 | 0.82× |
| Bremen | 5,499 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ulla Popken | 10.54× | Fashion & Accessoires |
| sheego | 17.65× | Fashion & Accessoires |
| Marina Rinaldi | 42.43× | Fashion & Accessoires |
| Humana | 22.19× | Health |
| MS Mode | 33.78× | Fashion & Accessoires |
| Deichmann | 3.11× | Shopping |
| Plus-size clothing | 7.11× | Fashion & Accessoires |
| Tchibo | 3.49× | Shopping |
| Trend analysis | 3.82× | Business & Career |
| Plus-size model | 11.11× | Fashion & Accessoires |
| Bonprix | 3.17× | Shopping |
| QVC | 3.44× | Movies & TV |
| Fabletics | 9.12× | Fashion & Accessoires |
| Gala | 2.26× | News |
| Ernsting's family | 3.5× | Shopping |
| Yahoo!奇摩名人娛樂 | 2.55× | Internet & Social Media |
| Ashley Graham (model) | 19.17× | Fashion & Accessoires |
| MIAMODA | 21.95× | Fashion & Accessoires |
| Women's fiction | 5.69× | Literature |
| Borough Market | 41.99× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.76 |
| Healthy Lifestyle | BALANCE | 1.74 |
| DIY Mentality | THRILL | 1.66 |
| Design Affinity | PREMIUM | 1.64 |
| Sustainability | BALANCE | 1.5 |
| Quality Awareness | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 29.6% |
| Germany | 16.8% |
| Denmark | 15.4% |
See Zizzi audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Zizzi have in Germany?
Zizzi has an estimated audience of 603,973 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zizzi fans?
89.6% of Zizzi fans are female, 10.4% are male, with an average age of 45.0 years.
Which brands do Zizzi fans like most?
Zizzi fans show strongest brand affinity for Ulla Popken (10.54×), sheego (17.65×), and Marina Rinaldi (42.43×) over the country average.
Where do Zizzi fans live in Germany?
Zizzi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,395), Bayern (reach 86,396), and Niedersachsen (reach 83,774). These three regions account for the largest share of the active audience.
What other brands do Zizzi fans also like?
Beyond Zizzi itself, the audience over-indexes on sheego (17.65×), Marina Rinaldi (42.43×), Humana (22.19×), and MS Mode (33.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zizzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.