Humana Audience in Germany
Humana has an estimated audience of 440,365 people in Germany. 79.4% are female, 20.6% are male, average age 35.4. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Saving, Rossmann, Eurodressage, Home Office, CAC 40.
The average Humana fan in Germany is 35.4 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Saving, Rossmann, Eurodressage, with strongest over-indexing on Saving (4.05× the country average). Demographically, the Humana audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Humana fans
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 35.4 |
| Estimated audience size | 440,365 |
Audience persona
The typical Humana fan in Germany is more female, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 135,487 | 6.88× |
| Nordrhein-Westfalen | 51,050 | 0.53× |
| Bayern | 27,349 | 0.39× |
| Sachsen | 23,653 | 1.1× |
| Baden-Württemberg | 19,495 | 0.32× |
| Niedersachsen | 15,995 | 0.37× |
| Brandenburg | 15,773 | 1.15× |
| Hessen | 15,028 | 0.45× |
| Sachsen-Anhalt | 14,789 | 1.3× |
| Hamburg | 13,556 | 1.36× |
| Schleswig-Holstein | 6,913 | 0.44× |
| Rheinland-Pfalz | 6,556 | 0.3× |
| Thüringen | 3,700 | 0.33× |
| Mecklenburg-Vorpommern | 3,298 | 0.39× |
| Bremen | 1,832 | 0.49× |
| Saarland | 1,111 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 4.05× | Business & Career |
| Rossmann | 2.12× | Shopping |
| Eurodressage | 27.74× | Sports |
| Home Office | 2.51× | Business & Career |
| CAC 40 | 2.24× | Business & Career |
| Škoda Kodiaq | 3.01× | Cars & Mobility |
| Collectable | 2.19× | Kids & Family |
| Combat sport | 1.85× | Sports |
| Ipekyol | 5.19× | Shopping |
| Bank account | 3.5× | Business & Career |
| Mothercare | 2.23× | Kids & Family |
| Figure painting (hobby) | 4.21× | Arts & Culture |
| Phil Campbell (musician) | 5.38× | Music & Radio |
| Este, Veneto | 2.51× | Travel & Leisure |
| Stradivarius | 1.55× | Shopping |
| Curcuma | 4.3× | Food & Beverages |
| Golem | 2.51× | Technology & Electronics |
| Natural rubber | 1.76× | Cars & Mobility |
| Solo climbing | 2.84× | Sports |
| The Hunt (2012 film) | 2.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.62 |
| Sustainability | BALANCE | 2.07 |
| DIY Mentality | THRILL | 1.89 |
| Healthy Lifestyle | BALANCE | 1.61 |
| Early Adopter Mentality | POWER | 1.6 |
| Indulgence | JOY | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| Lithuania | 13.6% |
| Spain | 5.5% |
See Humana audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Humana have in Germany?
Humana has an estimated audience of 440,365 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Humana fans?
79.4% of Humana fans are female, 20.6% are male, with an average age of 35.4 years.
Which brands do Humana fans like most?
Humana fans show strongest brand affinity for Saving (4.05×), Rossmann (2.12×), and Eurodressage (27.74×) over the country average.
Where do Humana fans live in Germany?
Humana fans in Germany are most concentrated in Berlin (reach 135,487), Nordrhein-Westfalen (reach 51,050), and Bayern (reach 27,349). These three regions account for the largest share of the active audience.
What other brands do Humana fans also like?
Beyond Humana itself, the audience over-indexes on Rossmann (2.12×), Eurodressage (27.74×), Home Office (2.51×), and CAC 40 (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Humana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.