Penaten Audience in Germany
Penaten has an estimated audience of 198,760 people in Germany. 87.8% are female, 12.2% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Baby food, Infant clothing, Pampers, Child development, Pre-kindergarten.
The average Penaten fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Baby food, Infant clothing, Pampers, with strongest over-indexing on Baby food (10.94× the country average). Demographically, the Penaten audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Baby care
Demographics of Penaten fans
| Metric | Value |
|---|---|
| Female | 87.8% |
| Male | 12.2% |
| Average age | 33.4 |
| Estimated audience size | 198,760 |
Audience persona
The typical Penaten fan in Germany is more female, around 33.4 years old, with strong Family Orientation tendencies and a notable affinity for Baby food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,292 | 1.06× |
| Bayern | 43,494 | 1.01× |
| Baden-Württemberg | 32,114 | 0.88× |
| Niedersachsen | 27,152 | 1.04× |
| Hessen | 17,558 | 0.86× |
| Sachsen | 15,775 | 1.2× |
| Berlin | 11,791 | 0.98× |
| Rheinland-Pfalz | 11,485 | 0.86× |
| Schleswig-Holstein | 9,306 | 0.97× |
| Brandenburg | 8,650 | 1.04× |
| Thüringen | 7,806 | 1.14× |
| Sachsen-Anhalt | 7,227 | 1.04× |
| Hamburg | 6,713 | 1.11× |
| Mecklenburg-Vorpommern | 5,849 | 1.14× |
| Saarland | 2,363 | 0.72× |
| Bremen | 2,136 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby food | 10.94× | Kids & Family |
| Infant clothing | 12.23× | Kids & Family |
| Pampers | 12.6× | Kids & Family |
| Child development | 8.68× | Business & Career |
| Pre-kindergarten | 9.99× | Kids & Family |
| Infant bodysuit | 10.71× | Kids & Family |
| Cloth diaper | 21.71× | Kids & Family |
| Baby powder | 12.26× | Kids & Family |
| Primary education | 8.3× | Kids & Family |
| Toddler | 6.74× | Kids & Family |
| Parental leave | 10.39× | Kids & Family |
| Baby monitor | 12.61× | Kids & Family |
| Childhood | 5× | Kids & Family |
| BabyOne | 10.83× | Kids & Family |
| Baby Walz | 10.92× | Kids & Family |
| Infant bed | 9.89× | Home & Garden |
| Humana | 24.92× | Health |
| Baby transport | 10.45× | Kids & Family |
| Child safety seat | 8.96× | Kids & Family |
| Deichmann | 4.38× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.34 |
| LGBTQ+ Identity | OPEN | 1.96 |
| Creativity | OPEN | 1.45 |
| DIY Mentality | THRILL | 1.31 |
| Indulgence | JOY | 1.28 |
| Healthy Lifestyle | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.5% |
| United States | 10.0% |
| Austria | 6.2% |
See Penaten audiences in other countries
More Baby care audiences in Germany
- babydream (35,276)
- Naïf (34,751)
- Johnson's Baby (3,709)
- Curash Babycare (11)
Frequently asked questions
How many fans does Penaten have in Germany?
Penaten has an estimated audience of 198,760 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Penaten fans?
87.8% of Penaten fans are female, 12.2% are male, with an average age of 33.4 years.
Which brands do Penaten fans like most?
Penaten fans show strongest brand affinity for Baby food (10.94×), Infant clothing (12.23×), and Pampers (12.6×) over the country average.
Where do Penaten fans live in Germany?
Penaten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,292), Bayern (reach 43,494), and Baden-Württemberg (reach 32,114). These three regions account for the largest share of the active audience.
What other brands do Penaten fans also like?
Beyond Penaten itself, the audience over-indexes on Infant clothing (12.23×), Pampers (12.6×), Child development (8.68×), and Pre-kindergarten (9.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Penaten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.