Bowls Audience in Germany
Bowls has an estimated audience of 1,087,898 people in Germany. 73.3% are female, 26.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Obi (store), Fressnapf, Bild, IKEA.
The average Bowls fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Obi (store), Fressnapf, with strongest over-indexing on Gala (2.57× the country average). Demographically, the Bowls audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Bowls fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 42.3 |
| Estimated audience size | 1,087,898 |
Audience persona
The typical Bowls fan in Germany is more female, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 283,924 | 1.19× |
| Bayern | 231,688 | 1.32× |
| Baden-Württemberg | 167,374 | 1.13× |
| Niedersachsen | 109,395 | 1.04× |
| Hessen | 97,455 | 1.18× |
| Berlin | 62,262 | 1.28× |
| Rheinland-Pfalz | 50,454 | 0.93× |
| Sachsen | 50,431 | 0.95× |
| Hamburg | 39,221 | 1.6× |
| Schleswig-Holstein | 36,321 | 0.93× |
| Brandenburg | 23,512 | 0.7× |
| Thüringen | 19,591 | 0.71× |
| Sachsen-Anhalt | 19,299 | 0.68× |
| Mecklenburg-Vorpommern | 15,494 | 0.75× |
| Bremen | 9,089 | 0.98× |
| Saarland | 8,775 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.57× | News |
| Obi (store) | 2.06× | Shopping |
| Fressnapf | 2.86× | Shopping |
| Bild | 1.53× | News |
| IKEA | 1.65× | Home & Garden |
| REWE | 1.65× | Shopping |
| Tchibo | 2.38× | Shopping |
| Spiegel Online | 1.59× | News |
| Garden | 1.53× | Home & Garden |
| Lidl | 1.52× | Shopping |
| Bonprix | 2.21× | Shopping |
| Let's Dance (German TV series) | 2.18× | Movies & TV |
| QVC | 2.36× | Movies & TV |
| Siamese cat | 2.91× | Pets & Animals |
| FOCUS Online | 1.87× | News |
| Thermomix | 2.7× | Home & Garden |
| Globus Baumarkt | 1.54× | Shopping |
| Wetter.com | 1.55× | Home & Garden |
| Deichmann | 1.62× | Shopping |
| ZDF | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.25 |
| Design Affinity | PREMIUM | 1.52 |
| Pet Ownership | JOY | 1.41 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Indulgence | JOY | 1.36 |
| Community Orientation | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.5% |
| United Kingdom | 9.7% |
| United States | 9.7% |
See Bowls audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Bowls have in Germany?
Bowls has an estimated audience of 1,087,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bowls fans?
73.3% of Bowls fans are female, 26.7% are male, with an average age of 42.3 years.
Which brands do Bowls fans like most?
Bowls fans show strongest brand affinity for Gala (2.57×), Obi (store) (2.06×), and Fressnapf (2.86×) over the country average.
Where do Bowls fans live in Germany?
Bowls fans in Germany are most concentrated in Nordrhein-Westfalen (reach 283,924), Bayern (reach 231,688), and Baden-Württemberg (reach 167,374). These three regions account for the largest share of the active audience.
What other brands do Bowls fans also like?
Beyond Bowls itself, the audience over-indexes on Obi (store) (2.06×), Fressnapf (2.86×), Bild (1.53×), and IKEA (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bowls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.