Rascasse Audience Intelligence

Bowls Audience in Germany

A data profile of the people who buy, follow and care about Bowls in Germany — modelled from more than twelve digital signal sources. Bowls has an estimated audience of 1,087,898 people in Germany.

#25among Dish in Germany#2970among Topic in Germany#291in Food & Beverages

The average Bowls fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Obi (store), Fressnapf, Bild, with strongest over-indexing on Obi (store) (2.06× the country average).

Demographically, the Bowls audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bowls fan in Germany is more female, around 42.3 years old, with strong Pet Ownership tendencies and a notable affinity for Obi (store).

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bowls profile in Germany.

Audience size
1.1M
in Germany
Gender
73.3%♀
26.7% male
Age
42.3
average years
Country rank
#6052
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bowls fans

73.3% are female, 26.7% are male, average age 42.3.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Bowls audience in Germany
MetricValue
Female73.3%
Male26.7%
Average age42.3
Estimated audience size1,087,898
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Bowls audience in Germany
Age bracketShare%
16-198%
20-2920%
30-3924%
40-4927%
50+21%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Bowls audience comes from Germany.

Worldwide audience distribution share by country for Bowls
CountryShare
Germany11.3%
United Kingdom9.5%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bowls audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bowls fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.38×
02Hamburg~30K1.36×
03Bayern~200K1.18×
04Hessen~100K1.15×
05Nordrhein-Westfalen~300K1.08×
06Baden-Württemberg~200K1.08×
07Bremen~10K1.06×
08Niedersachsen~100K0.97×
09Sachsen~50K0.96×
10Rheinland-Pfalz~50K0.95×
11Schleswig-Holstein~40K0.92×
12Brandenburg~30K0.90×
13Mecklenburg-Vorpommern~20K0.85×
14Sachsen-Anhalt~20K0.81×
15Saarland~10K0.77×
16Thüringen~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Bowls, Germany
0.73×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bowls audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bowls audience
#·InterestCategoryAffinity×
01Siamese catPets & Animals2.91×
02FressnapfShopping2.86×
03Maine CoonPets & Animals2.74×
04ThermomixHome & Garden2.70×
05TchiboShopping2.38×
06QVCMovies & TV2.36×
07BonprixShopping2.21×
08Let's Dance (German TV series)Movies & TV2.18×
09Obi (store)Shopping2.06×
10Gute Zeiten, schlechte ZeitenMovies & TV1.93×
11FOCUS OnlineNews1.87×
12ZDFMovies & TV1.68×
13IKEAHome & Garden1.65×
14REWEShopping1.65×
15DeichmannShopping1.62×
16BildNews1.53×
17GardenHome & Garden1.53×
18LidlShopping1.52×
19Google MapsInternet & Social Media1.52×
20Müller (company)Food & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bowls audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bowls audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.29×
DIY MentalityTHRILL1.23×
Family OrientationCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bowls audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.49×
Risk AppetiteTHRILL0.54×
Early Adopter MentalityPOWER0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bowls have in Germany?

Bowls has an estimated audience of 1,087,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bowls fans?

73.3% of Bowls fans are female, 26.7% are male, with an average age of 42.3 years.

03

Which brands do Bowls fans like most?

Bowls fans show strongest brand affinity for Obi (store) (2.06×), Fressnapf (2.86×), and Bild (1.53×) over the country average.

04

Where do Bowls fans live in Germany?

Bowls fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bowls fans also like?

Beyond Bowls itself, the audience over-indexes on Fressnapf (2.86×), Bild (1.53×), IKEA (1.65×), and Tchibo (2.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Bowls audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bowls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →