Rascasse Audience Intelligence

Bowls Audience in United States

A data profile of the people who buy, follow and care about Bowls in United States — modelled from more than twelve digital signal sources. Bowls has an estimated audience of 916,246 people in United States.

#174among Dish in United States#8983among Topic in United States#1392in Food & Beverages

The average Bowls fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Father's Day, Friendship, Easter, with strongest over-indexing on Father's Day (4.8× the country average).

Demographically, the Bowls audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bowls fan in United States is more female, around 44.1 years old, with strong Tradition tendencies and a notable affinity for Father's Day.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bowls profile in United States.

Audience size
916K
in United States
Gender
61.3%♀
38.7% male
Age
44.1
average years
Country rank
#25101
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bowls fans

61.3% are female, 38.7% are male, average age 44.1.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Bowls audience in United States
MetricValue
Female61.3%
Male38.7%
Average age44.1
Estimated audience size916,246
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Bowls audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Bowls audience comes from United States.

Worldwide audience distribution share by country for Bowls
CountryShare
Germany11.3%
United Kingdom9.5%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bowls audience in United States is strongest.

Fig. 05

Top regions by affinity

Bowls fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.30×
02New York~70K1.29×
03California~100K1.24×
04Florida~70K1.21×
05Texas~90K1.16×
06Illinois~30K1.12×
07Indiana~20K1.12×
08Utah~9K1.11×
09North Carolina~30K1.10×
10Georgia~30K1.08×
11Virginia~20K1.08×
12Washington, District of Columbia~3K1.06×
13New Jersey~20K1.05×
14Pennsylvania~30K1.03×
15Michigan~20K1.03×
16Colorado~10K1.03×
17Oregon~10K1.03×
18Washington~20K1.02×
19Massachusetts~20K1.02×
20West Virginia~4K1.02×
21Louisiana~10K1.01×
22Kansas~7K1.01×
23Connecticut~9K1.00×
24Nevada~9K1.00×
25Nebraska~5K1.00×
26Maryland~20K0.99×
27South Carolina~10K0.99×
28Arizona~20K0.98×
29Arkansas~7K0.98×
30Idaho~5K0.98×
31Missouri~10K0.97×
32Kentucky~10K0.97×
33Rhode Island~3K0.96×
34Delaware~2K0.96×
35Minnesota~10K0.95×
36Oklahoma~10K0.95×
37Iowa~7K0.95×
38Ohio~30K0.94×
39Wisconsin~10K0.94×
40Alabama~10K0.94×
41Tennessee~20K0.93×
42Mississippi~7K0.93×
43North Dakota~2K0.92×
44New Mexico~4K0.90×
45South Dakota~2K0.90×
46Alaska~2K0.90×
47Montana~2K0.86×
48Maine~3K0.85×
49Vermont~1K0.85×
50New Hampshire~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Bowls, United States
0.83×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bowls audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bowls audience
#·InterestCategoryAffinity×
01BowlingSports5.37×
02Father's DayKids & Family4.80×
03EasterPolitics & Society4.40×
04Memorial DayPolitics & Society3.96×
05Women's fictionLiterature3.86×
06ClayHome & Garden3.73×
07Mother's DayKids & Family3.36×
08PotteryHome & Garden2.66×
09FriendshipKids & Family2.59×
10Trophy huntingSports2.27×
11Savannah GuthrieMovies & TV2.25×
12GrandparentKids & Family1.91×
13Melania TrumpPolitics & Society1.85×
14ChristmasKids & Family1.73×
15Team sportSports1.61×
16WalgreensShopping1.56×
17GmailInternet & Social Media1.56×
18United StatesTravel & Leisure1.52×
19Rock musicMusic & Radio1.51×
20EducationBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bowls audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bowls audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
SpiritualityBALANCE1.34×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bowls audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
Luxury OrientationPREMIUM0.87×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bowls have in United States?

Bowls has an estimated audience of 916,246 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bowls fans?

61.3% of Bowls fans are female, 38.7% are male, with an average age of 44.1 years.

03

Which brands do Bowls fans like most?

Bowls fans show strongest brand affinity for Father's Day (4.8×), Friendship (2.59×), and Easter (4.4×) over the country average.

04

Where do Bowls fans live in United States?

Bowls fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bowls fans also like?

Beyond Bowls itself, the audience over-indexes on Friendship (2.59×), Easter (4.4×), Mother's Day (3.36×), and United States (1.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bowls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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