Bowls Audience in United States
Bowls has an estimated audience of 916,246 people in United States. 61.3% are female, 38.7% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Friendship, Easter, United States, Rock music, Education.
The average Bowls fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friendship, Easter, United States, with strongest over-indexing on Friendship (2.59× the country average). Demographically, the Bowls audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Bowls fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.1 |
| Estimated audience size | 916,246 |
Audience persona
The typical Bowls fan in United States is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Friendship.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 127,950 | 1.27× |
| Texas | 98,486 | 1.25× |
| Florida | 79,326 | 1.28× |
| New York | 70,275 | 1.37× |
| Illinois | 34,849 | 1.14× |
| Pennsylvania | 32,850 | 1.06× |
| North Carolina | 30,669 | 1.11× |
| Georgia | 30,420 | 1.08× |
| Ohio | 28,238 | 1× |
| Virginia | 25,671 | 1.15× |
| New Jersey | 25,336 | 1.09× |
| Michigan | 24,943 | 1.04× |
| Washington | 19,921 | 1.08× |
| Indiana | 19,412 | 1.16× |
| Tennessee | 18,025 | 0.98× |
| Massachusetts | 17,969 | 1× |
| Arizona | 17,901 | 0.96× |
| Maryland | 16,162 | 1.03× |
| Colorado | 15,730 | 1.09× |
| Missouri | 14,724 | 1× |
| South Carolina | 13,223 | 0.96× |
| Minnesota | 13,089 | 1× |
| Wisconsin | 12,051 | 0.87× |
| Louisiana | 11,895 | 1.01× |
| Alabama | 11,240 | 0.88× |
| Oregon | 11,234 | 1.07× |
| Kentucky | 11,034 | 0.96× |
| Oklahoma | 10,234 | 1.01× |
| Connecticut | 9,482 | 1.03× |
| Nevada | 9,014 | 1.02× |
| Utah | 8,583 | 1.05× |
| Iowa | 7,435 | 0.98× |
| Arkansas | 7,283 | 0.96× |
| Kansas | 7,110 | 0.98× |
| Mississippi | 6,802 | 0.9× |
| Hawaii | 5,093 | 1.29× |
| Idaho | 4,361 | 0.95× |
| West Virginia | 4,304 | 1.01× |
| Nebraska | 4,275 | 0.93× |
| New Mexico | 3,873 | 0.84× |
| Washington, District of Columbia | 3,152 | 1.14× |
| New Hampshire | 2,819 | 0.78× |
| Maine | 2,757 | 0.84× |
| Rhode Island | 2,737 | 0.94× |
| Delaware | 2,239 | 0.89× |
| Montana | 2,022 | 0.8× |
| South Dakota | 1,612 | 0.76× |
| North Dakota | 1,562 | 0.83× |
| Alaska | 1,503 | 0.77× |
| Vermont | 1,288 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Friendship | 2.59× | Kids & Family |
| Easter | 4.4× | Politics & Society |
| United States | 1.52× | Travel & Leisure |
| Rock music | 1.51× | Music & Radio |
| Education | 1.51× | Business & Career |
| Bowling | 5.37× | Sports |
| Memorial Day | 3.96× | Politics & Society |
| Christmas | 1.73× | Kids & Family |
| Pottery | 2.66× | Home & Garden |
| Walgreens | 1.56× | Shopping |
| Women's fiction | 3.86× | Literature |
| Team sport | 1.61× | Sports |
| Grandparent | 1.91× | Kids & Family |
| Gmail | 1.56× | Internet & Social Media |
| Trophy hunting | 2.27× | Sports |
| The Gilded Age | 1.92× | Movies & TV |
| Clay | 3.73× | Home & Garden |
| Savannah Guthrie | 2.25× | Movies & TV |
| Duck hunting | 2.56× | Sports |
| Fox hunting | 2.33× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.45 |
| Design Affinity | PREMIUM | 1.43 |
| Indulgence | JOY | 1.33 |
| DIY Mentality | THRILL | 1.3 |
| Sports Activity | POWER | 1.26 |
| Community Orientation | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.5% |
| United Kingdom | 9.7% |
| United States | 9.7% |
See Bowls audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Bowls have in United States?
Bowls has an estimated audience of 916,246 people in United States, concentrated in California and Texas.
What is the gender split and age of Bowls fans?
61.3% of Bowls fans are female, 38.7% are male, with an average age of 44.1 years.
Which brands do Bowls fans like most?
Bowls fans show strongest brand affinity for Friendship (2.59×), Easter (4.4×), and United States (1.52×) over the country average.
Where do Bowls fans live in United States?
Bowls fans in United States are most concentrated in California (reach 127,950), Texas (reach 98,486), and Florida (reach 79,326). These three regions account for the largest share of the active audience.
What other brands do Bowls fans also like?
Beyond Bowls itself, the audience over-indexes on Easter (4.4×), United States (1.52×), Rock music (1.51×), and Education (1.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bowls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.