Bowling Audience in United States

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Bowling has an estimated audience of 8,178,445 people in United States. 51.4% are female, 48.6% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Bowling ball, AutoZone, Duckpin bowling, Breaking news, Kurt Geiger.

The average Bowling fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bowling ball, AutoZone, Duckpin bowling, with strongest over-indexing on Bowling ball (11.89× the country average). Demographically, the Bowling audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Bowling fans

Demographic split for Bowling audience in United States
MetricValue
Female51.4%
Male48.6%
Average age41.1
Estimated audience size8,178,445

Audience persona

The typical Bowling fan in United States is balanced, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Bowling ball.

Top regions in United States

Top regions ranked by reach for Bowling in United States
RegionReachAffinity
California1,016,2461.13×
Texas789,1671.12×
Florida694,0231.25×
New York596,7821.31×
Illinois320,7321.18×
Pennsylvania306,9831.11×
Ohio297,9031.18×
Michigan288,2431.35×
Georgia268,5791.07×
North Carolina267,3431.09×
New Jersey258,6881.24×
Virginia235,4671.18×
Arizona224,5081.34×
Washington185,3351.13×
Indiana184,9331.24×
Massachusetts172,6251.07×
Colorado165,1281.28×
Maryland163,5001.16×
Tennessee158,8870.97×
Wisconsin141,4431.15×
Missouri140,9111.07×
Minnesota128,8371.1×
South Carolina128,5711.04×
Alabama95,5140.84×
Louisiana92,6520.88×
Oregon92,1320.98×
Kentucky91,7050.89×
Connecticut88,4931.08×
Oklahoma87,9660.97×
Utah87,6911.2×
Nevada75,6890.96×
Kansas61,5590.96×
Iowa58,3110.87×
Arkansas53,9690.8×
Mississippi46,9510.7×
Nebraska41,0611×
New Mexico38,5910.94×
Idaho32,5140.79×
New Hampshire30,4740.95×
Rhode Island28,7201.1×
West Virginia26,1110.69×
Hawaii25,3830.72×
Maine25,2910.86×
Delaware22,6101×
Washington, District of Columbia22,3760.91×
Montana14,1310.62×
Alaska13,8630.79×
South Dakota11,6610.62×
North Dakota11,5520.69×
Vermont11,4150.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bowling audience
BrandAffinityCategory
Bowling ball11.89×
AutoZone1.96×Cars & Mobility
Duckpin bowling18.64×Sports
Breaking news1.59×Movies & TV
Kurt Geiger6.23×Fashion & Accessoires
Great Clips2.31×Beauty & Wellness
Local news1.57×News
FC St. Pauli21.52×Sports
O'Reilly Auto Parts2.33×Cars & Mobility
Pilot Flying J3.22×Cars & Mobility
Little Caesars1.87×Food & Beverages
Family entertainment center4.54×Travel & Leisure
Ten-pin bowling11.02×Sports
Midwestern United States1.59×Travel & Leisure
Affiliate1.77×Internet & Social Media
All-news radio1.71×Music & Radio
Public Storage3.39×Business & Career
Casino1.73×Games
County (United States)1.53×Politics & Society
Advance Auto Parts2×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bowling audience
TraitClusterScore
Family OrientationCONSERVATISM1.65
ExtroversionTHRILL1.35
Community OrientationOPEN1.22
Convenience OrientationPREMIUM1.2
Sports ActivityPOWER1.16
Quality AwarenessPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Bowling
CountryShare
United States29.7%
United Kingdom7.4%
Germany4.3%

See Bowling audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Bowling have in United States?

Bowling has an estimated audience of 8,178,445 people in United States, concentrated in California and Texas.

What is the gender split and age of Bowling fans?

51.4% of Bowling fans are female, 48.6% are male, with an average age of 41.1 years.

Which brands do Bowling fans like most?

Bowling fans show strongest brand affinity for Bowling ball (11.89×), AutoZone (1.96×), and Duckpin bowling (18.64×) over the country average.

Where do Bowling fans live in United States?

Bowling fans in United States are most concentrated in California (reach 1,016,246), Texas (reach 789,167), and Florida (reach 694,023). These three regions account for the largest share of the active audience.

What other brands do Bowling fans also like?

Beyond Bowling itself, the audience over-indexes on AutoZone (1.96×), Duckpin bowling (18.64×), Breaking news (1.59×), and Kurt Geiger (6.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bowling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.