Rascasse Audience Intelligence

Bowling Audience in United States

A data profile of the people who buy, follow and care about Bowling in United States — modelled from more than twelve digital signal sources. Bowling has an estimated audience of 8,178,445 people in United States.

#62among Sport in United States#2691among Topic in United States#348in Sports

The average Bowling fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bowling ball, Duckpin bowling, AutoZone, with strongest over-indexing on Bowling ball (11.89× the country average).

Demographically, the Bowling audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bowling fan in United States is balanced, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Bowling ball.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bowling profile in United States.

Audience size
8.2M
in United States
Gender
51.4%♀
48.6% male
Age
41.1
average years
Country rank
#4348
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bowling fans

51.4% are female, 48.6% are male, average age 41.1.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Bowling audience in United States
MetricValue
Female51.4%
Male48.6%
Average age41.1
Estimated audience size8,178,445
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Bowling audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4923%
50+23%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Bowling audience comes from United States.

Worldwide audience distribution share by country for Bowling
CountryShare
United States29.5%
United Kingdom7.4%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bowling audience in United States is strongest.

Fig. 05

Top regions by affinity

Bowling fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.31×
02Michigan~300K1.30×
03New York~600K1.25×
04Florida~700K1.23×
05Colorado~200K1.23×
06Indiana~200K1.20×
07New Jersey~200K1.19×
08Utah~90K1.19×
09Maryland~200K1.15×
10Virginia~200K1.14×
11Illinois~300K1.13×
12Ohio~300K1.13×
13Wisconsin~100K1.13×
14Rhode Island~30K1.13×
15California~1M1.10×
16Washington~200K1.09×
17Pennsylvania~300K1.08×
18Texas~800K1.07×
19Minnesota~100K1.07×
20Connecticut~90K1.07×
21North Carolina~300K1.05×
22Massachusetts~200K1.05×
23Missouri~100K1.05×
24Georgia~300K1.04×
25South Carolina~100K1.03×
26Delaware~20K1.03×
27Nebraska~40K1.02×
28Oregon~90K0.98×
29New Mexico~40K0.97×
30New Hampshire~30K0.97×
31Tennessee~200K0.96×
32Oklahoma~90K0.96×
33Nevada~80K0.96×
34Kansas~60K0.96×
35Washington, District of Columbia~20K0.94×
36Louisiana~100K0.90×
37Kentucky~90K0.90×
38Iowa~60K0.88×
39Maine~30K0.88×
40Alaska~20K0.87×
41Alabama~100K0.86×
42Vermont~10K0.85×
43Idaho~30K0.84×
44Hawaii~30K0.84×
45Arkansas~60K0.83×
46West Virginia~30K0.77×
47North Dakota~10K0.77×
48Mississippi~50K0.75×
49South Dakota~10K0.71×
50Montana~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Bowling, United States
0.69×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bowling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bowling audience
#·InterestCategoryAffinity×
01FC St. PauliSports21.52×
02Duckpin bowlingSports18.64×
03Bowling ballEvent11.89×
04Ten-pin bowlingSports11.02×
05Kurt GeigerFashion & Accessoires6.23×
06Family entertainment centerTravel & Leisure4.54×
07Public StorageBusiness & Career3.39×
08Pilot Flying JCars & Mobility3.22×
09O'Reilly Auto PartsCars & Mobility2.33×
10Great ClipsBeauty & Wellness2.31×
11AutoZoneCars & Mobility1.96×
12Papa John's PizzaFood & Beverages1.95×
13Little CaesarsFood & Beverages1.87×
14AffiliateInternet & Social Media1.77×
15Sam's ClubShopping1.71×
16All-news radioMusic & Radio1.71×
17Melania TrumpPolitics & Society1.69×
18Breaking newsMovies & TV1.59×
19Midwestern United StatesTravel & Leisure1.59×
20Local newsNews1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bowling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bowling audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.66×
Need for SecurityCONSERVATISM1.41×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bowling audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.52×
Design AffinityPREMIUM0.53×
Early Adopter MentalityPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bowling have in United States?

Bowling has an estimated audience of 8,178,445 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bowling fans?

51.4% of Bowling fans are female, 48.6% are male, with an average age of 41.1 years.

03

Which brands do Bowling fans like most?

Bowling fans show strongest brand affinity for Bowling ball (11.89×), Duckpin bowling (18.64×), and AutoZone (1.96×) over the country average.

04

Where do Bowling fans live in United States?

Bowling fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Bowling fans also like?

Beyond Bowling itself, the audience over-indexes on Duckpin bowling (18.64×), AutoZone (1.96×), Sam's Club (1.71×), and Breaking news (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Bowling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bowling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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