Rascasse Audience Intelligence

FC St. Pauli Audience in United States

A data profile of the people who buy, follow and care about FC St. Pauli in United States — modelled from more than twelve digital signal sources. FC St. Pauli has an estimated audience of 302,785 people in United States.

#536among Soccer in United States#782among Team in United States#4846in Sports

The average FC St. Pauli fan in United States is 33.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Late-night talk show, Cologne, Germany, with strongest over-indexing on Late-night talk show (43.56× the country average).

Demographically, the FC St. Pauli audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Pet Ownership, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FC St. Pauli fan in United States is more male, around 33.1 years old, with strong Pet Ownership tendencies and a notable affinity for Late-night talk show.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FC St. Pauli profile in United States.

Audience size
303K
in United States
Gender
39.7%♀
60.3% male
Age
33.1
average years
Country rank
#48154
Team in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FC St. Pauli fans

39.7% are female, 60.3% are male, average age 33.1.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for FC St. Pauli audience in United States
MetricValue
Female39.7%
Male60.3%
Average age33.1
Estimated audience size302,785
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the FC St. Pauli audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

5.3%

of the worldwide FC St. Pauli audience comes from United States.

Worldwide audience distribution share by country for FC St. Pauli
CountryShare
Germany63.9%
United States5.3%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FC St. Pauli audience in United States is strongest.

Fig. 05

Top regions by affinity

FC St. Pauli fans by region: top regions in United States
#RegionReachAffinity×
01Florida~30K1.70×
02New York~30K1.70×
03New Jersey~10K1.65×
04Maryland~8K1.62×
05Massachusetts~9K1.50×
06Washington, District of Columbia~1K1.43×
07Virginia~9K1.30×
08Illinois~10K1.29×
09Connecticut~4K1.26×
10Delaware<1K1.18×
11Minnesota~5K1.17×
12Nevada~3K1.14×
13Indiana~6K1.12×
14Oregon~4K1.11×
15Vermont<1K1.11×
16Colorado~5K1.10×
17California~40K1.09×
18Rhode Island~1K1.07×
19North Carolina~9K1.05×
20Iowa~3K1.05×
21Washington~6K1.03×
22Nebraska~1K1.00×
23Arizona~6K0.98×
24Pennsylvania~10K0.97×
25Missouri~5K0.96×
26Maine~1K0.96×
27Georgia~9K0.94×
28New Hampshire~1K0.94×
29Alaska<1K0.94×
30North Dakota<1K0.94×
31New Mexico~1K0.93×
32South Dakota<1K0.93×
33Ohio~8K0.92×
34Utah~2K0.92×
35Montana<1K0.92×
36Tennessee~5K0.91×
37Wisconsin~4K0.91×
38Kansas~2K0.91×
39South Carolina~4K0.89×
40Idaho~1K0.89×
41West Virginia~1K0.89×
42Kentucky~3K0.88×
43Hawaii~1K0.88×
44Texas~20K0.87×
45Arkansas~2K0.85×
46Mississippi~2K0.85×
47Michigan~6K0.84×
48Louisiana~3K0.82×
49Oklahoma~3K0.82×
50Alabama~3K0.77×
Fig. 06

Affinity by region

Affinity by region — FC St. Pauli, United States
0.77×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FC St. Pauli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FC St. Pauli audience
#·InterestCategoryAffinity×
01Late-night talk showMovies & TV43.56×
02RiverboatMovies & TV43.56×
03CologneTravel & Leisure11.94×
04PalladiumMusic & Radio11.94×
05LuxorMusic & Radio11.94×
06MTCMusic & Radio11.94×
07About BlankMusic & Radio6.44×
08BerlinTravel & Leisure6.44×
09QuasimodoMusic & Radio6.44×
10LARKMusic & Radio6.44×
11AstraMusic & Radio6.44×
12SlaughterhouseMusic & Radio6.44×
13GoldiesFood & Beverages6.44×
14BerghainMusic & Radio6.44×
15CassiopeiaMusic & Radio6.44×
16Festival of LightsTravel & Leisure6.44×
17GermanyTravel & Leisure6.36×
18Bernhard LangerSports6.36×
19SatireLiterature2.41×
20CollegeBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FC St. Pauli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FC St. Pauli audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
Family OrientationCONSERVATISM0.92×
Social Media UsageJOY0.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FC St. Pauli audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
Family OrientationCONSERVATISM0.92×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FC St. Pauli have in United States?

FC St. Pauli has an estimated audience of 302,785 people in United States, concentrated in California and Florida.

02

What is the gender split and age of FC St. Pauli fans?

39.7% of FC St. Pauli fans are female, 60.3% are male, with an average age of 33.1 years.

03

Which brands do FC St. Pauli fans like most?

FC St. Pauli fans show strongest brand affinity for Late-night talk show (43.56×), Cologne (11.94×), and Germany (6.36×) over the country average.

04

Where do FC St. Pauli fans live in United States?

FC St. Pauli fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do FC St. Pauli fans also like?

Beyond FC St. Pauli itself, the audience over-indexes on Cologne (11.94×), Germany (6.36×), Palladium (11.94×), and Satire (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See FC St. Pauli audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FC St. Pauli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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