FC St. Pauli Audience in United States

FC St. Pauli logo

FC St. Pauli has an estimated audience of 295,079 people in United States. 39.7% are female, 60.3% are male, average age 33.1. Top regions: California, Florida, New York. Top brand affinities: Late-night talk show, Cologne, Germany, Palladium, Satire.

The average FC St. Pauli fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Late-night talk show, Cologne, Germany, with strongest over-indexing on Late-night talk show (43.56× the country average). Demographically, the FC St. Pauli audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of FC St. Pauli fans

Demographic split for FC St. Pauli audience in United States
MetricValue
Female39.7%
Male60.3%
Average age33.1
Estimated audience size295,079

Audience persona

The typical FC St. Pauli fan in United States is more male, around 33.1 years old, with strong Risk Appetite tendencies and a notable affinity for Late-night talk show.

Top regions in United States

Top regions ranked by reach for FC St. Pauli in United States
RegionReachAffinity
California39,2891.21×
Florida35,1661.76×
New York30,2281.83×
Texas23,1690.91×
Illinois13,7561.4×
New Jersey13,2741.77×
Pennsylvania10,3091.04×
Virginia10,1981.42×
Massachusetts9,4721.63×
Maryland9,2361.82×
North Carolina9,2161.04×
Ohio8,4820.93×
Georgia8,2640.91×
Michigan6,3630.82×
Indiana6,1061.13×
Arizona5,9780.99×
Washington5,5690.94×
Colorado5,3791.16×
Tennessee5,1690.87×
Minnesota4,7851.13×
Missouri4,7571×
Connecticut4,3211.46×
Wisconsin4,0780.92×
Oregon4,0471.2×
South Carolina3,5420.8×
Nevada3,2761.15×
Kentucky2,8020.76×
Utah2,5190.95×
Iowa2,3730.98×
Louisiana2,2440.59×
Oklahoma2,2180.68×
Alabama2,1130.51×
Kansas1,8360.79×
Washington, District of Columbia1,6881.9×
Nebraska1,5841.07×
Arkansas1,4950.61×
Mississippi1,3340.55×
New Mexico1,0760.73×
Rhode Island1,0101.08×
Maine9710.92×
New Hampshire9470.81×
Delaware9211.13×
Idaho8400.57×
Hawaii6970.55×
West Virginia6940.51×
Vermont6001.16×
South Dakota4320.63×
North Dakota4200.69×
Montana3960.48×
Alaska3350.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FC St. Pauli audience
BrandAffinityCategory
Late-night talk show43.56×Movies & TV
Cologne11.94×Travel & Leisure
Germany6.36×Travel & Leisure
Palladium11.94×Music & Radio
Satire2.41×Literature
Riverboat43.56×Movies & TV
Luxor11.94×Music & Radio
College1.53×Business & Career
MTC11.94×Music & Radio
About Blank6.44×Music & Radio
Berlin6.44×Travel & Leisure
LARK6.44×Music & Radio
Quasimodo6.44×Music & Radio
Goldies6.44×Food & Beverages
Berghain6.44×Music & Radio
Astra6.44×Music & Radio
Cassiopeia6.44×Music & Radio
Slaughterhouse6.44×Music & Radio
Festival of Lights6.44×Travel & Leisure
Wild at Heart6.44×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FC St. Pauli audience
TraitClusterScore
Risk AppetiteTHRILL1.6
LGBTQ+ IdentityOPEN1.59
Luxury OrientationPREMIUM1.38
Quality AwarenessPREMIUM1.33
Urban LifestyleOPEN1.26
Early Adopter MentalityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for FC St. Pauli
CountryShare
Germany63.0%
United States5.6%
Brazil4.3%

See FC St. Pauli audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does FC St. Pauli have in United States?

FC St. Pauli has an estimated audience of 295,079 people in United States, concentrated in California and Florida.

What is the gender split and age of FC St. Pauli fans?

39.7% of FC St. Pauli fans are female, 60.3% are male, with an average age of 33.1 years.

Which brands do FC St. Pauli fans like most?

FC St. Pauli fans show strongest brand affinity for Late-night talk show (43.56×), Cologne (11.94×), and Germany (6.36×) over the country average.

Where do FC St. Pauli fans live in United States?

FC St. Pauli fans in United States are most concentrated in California (reach 39,289), Florida (reach 35,166), and New York (reach 30,228). These three regions account for the largest share of the active audience.

What other brands do FC St. Pauli fans also like?

Beyond FC St. Pauli itself, the audience over-indexes on Cologne (11.94×), Germany (6.36×), Palladium (11.94×), and Satire (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FC St. Pauli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.