Rascasse Audience Intelligence

Goldies Target Market in United States

A data profile of the people who buy, follow and care about Goldies in United States — modelled from more than twelve digital signal sources. Goldies has an estimated audience of 619,410 people in United States.

#35among Fast food restaurants in United States#3322among Brand in United States#1741in Food & Beverages

The average Goldies fan in United States is 38.6 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Texas, Washington.

Top brand affinities include Google Flights, Smashburger, Whataburger, with strongest over-indexing on Google Flights (5.9× the country average).

Demographically, the Goldies audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goldies fan in United States is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Google Flights.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goldies profile in United States.

Audience size
619K
in United States
Gender
52.0%♀
48.0% male
Age
38.6
average years
Country rank
#32197
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Goldies

52.0% are female, 48.0% are male, average age 38.6.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Goldies audience in United States
MetricValue
Female52.0%
Male48.0%
Average age38.6
Estimated audience size619,410
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Goldies audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Goldies audience comes from United States.

Worldwide audience distribution share by country for Goldies
CountryShare
Germany68.3%
United States14.0%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goldies audience in United States is strongest.

Fig. 05

Top regions by affinity

Goldies customers by region in United States
#RegionReachAffinity×
01Pennsylvania~200K8.16×
02Kentucky~40K5.00×
03Iowa~20K4.81×
04Washington~40K3.42×
05Oklahoma~20K2.41×
06North Carolina~40K1.97×
07Arizona~20K1.73×
08Mississippi~8K1.50×
09Missouri~10K1.25×
10Idaho~4K1.22×
11Texas~60K1.10×
12Ohio~20K0.97×
13Connecticut~6K0.97×
14Delaware~2K0.93×
15Maryland~9K0.90×
16Alaska~1K0.89×
17Washington, District of Columbia~2K0.83×
18Florida~30K0.81×
19New Jersey~10K0.78×
20New York~30K0.76×
21Vermont<1K0.74×
22North Dakota<1K0.73×
23South Dakota~1K0.72×
24Indiana~8K0.68×
25Montana~1K0.68×
26Louisiana~5K0.66×
27Nebraska~2K0.66×
28Nevada~4K0.65×
29Oregon~4K0.64×
30New Mexico~2K0.64×
31Rhode Island~1K0.64×
32West Virginia~2K0.63×
33New Hampshire~1K0.62×
34Maine~1K0.62×
35Hawaii~2K0.61×
36South Carolina~6K0.60×
37Arkansas~3K0.55×
38Illinois~10K0.52×
39Alabama~4K0.52×
40California~30K0.51×
41Kansas~2K0.51×
42Utah~3K0.48×
43Michigan~8K0.47×
44Wisconsin~4K0.47×
45Georgia~8K0.45×
46Minnesota~4K0.45×
47Virginia~7K0.44×
48Massachusetts~5K0.44×
49Tennessee~5K0.44×
50Colorado~4K0.44×
Fig. 06

Affinity by region

Affinity by region — Goldies, United States
0.44×1.00×8.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goldies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goldies audience
#·InterestCategoryAffinity×
01SmashburgerFood & Beverages25.09×
02Frozen custardFood & Beverages13.40×
03Good BurgerMovies & TV10.98×
04Google FlightsTravel & Leisure5.90×
05WhataburgerFood & Beverages5.32×
06Shake ShackFood & Beverages5.16×
07Five GuysFood & Beverages4.61×
08GermanyTravel & Leisure4.45×
09Jersey Mike's SubsFood & Beverages3.81×
10Panera BreadFood & Beverages2.50×
11FedExBusiness & Career2.47×
12Pizza HutFood & Beverages2.44×
13Chipotle Mexican GrillFood & Beverages2.38×
14Popeyes Louisiana KitchenFood & Beverages1.97×
15McDonald'sFood & Beverages1.91×
16Mortgage loansBusiness & Career1.84×
17SubwayFood & Beverages1.84×
18Taco BellFood & Beverages1.81×
19BarbecueFood & Beverages1.61×
20Texas RoadhouseFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goldies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goldies audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
Convenience OrientationPREMIUM1.46×
IndulgenceJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goldies audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Luxury OrientationPREMIUM0.89×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Goldies's target market in United States?

Goldies's target market in United States covers an estimated 619,410 people, concentrated in Pennsylvania and Texas.

02

What is the gender split and age of Goldies customers?

52.0% of the Goldies audience are female, 48.0% are male, with an average age of 38.6 years.

03

Which brands do Goldies fans like most?

Goldies fans show strongest brand affinity for Google Flights (5.9×), Smashburger (25.09×), and Whataburger (5.32×) over the country average.

04

Where do Goldies fans live in United States?

Goldies fans in United States are most concentrated in Pennsylvania (reach ~200K), Texas (reach ~60K), and Washington (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Goldies fans also like?

Beyond Goldies itself, the audience over-indexes on Smashburger (25.09×), Whataburger (5.32×), Five Guys (4.61×), and Pizza Hut (2.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

See Goldies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Goldies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →