Goldies Audience in United States

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Goldies has an estimated audience of 631,981 people in United States. 56.6% are female, 43.4% are male, average age 40.0. Top regions: Pennsylvania, Texas, North Carolina. Top brand affinities: Goop, Urban Outfitters, Historic site, Governor of Michigan, Wok.

The average Goldies fan in United States is 40.0 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Texas, North Carolina. Top brand affinities include Goop, Urban Outfitters, Historic site, with strongest over-indexing on Goop (9.21× the country average). Demographically, the Goldies audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Goldies fans

Demographic split for Goldies audience in United States
MetricValue
Female56.6%
Male43.4%
Average age40.0
Estimated audience size631,981

Audience persona

The typical Goldies fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Goldies in United States
RegionReachAffinity
Pennsylvania169,7827.98×
Texas66,2251.22×
North Carolina44,2902.33×
Florida40,1570.94×
California39,1500.56×
New York31,7730.9×
Washington27,3352.16×
Arizona26,2952.04×
Iowa24,6164.73×
Ohio20,0221.03×
Oklahoma19,6912.81×
Kentucky17,4762.21×
Missouri14,1861.39×
New Jersey13,5050.84×
Illinois12,0520.57×
Maryland11,0071.01×
Georgia8,9300.46×
Mississippi8,4281.62×
Michigan7,7700.47×
Connecticut6,8521.08×
Virginia6,8460.44×
Indiana6,2710.54×
South Carolina5,8800.62×
Massachusetts5,3320.43×
Louisiana5,2290.64×
Tennessee4,7070.37×
Idaho4,4151.39×
Oregon4,2920.59×
Colorado3,9270.39×
Minnesota3,7740.42×
Nevada3,5350.58×
Alabama2,8650.32×
Wisconsin2,7310.29×
Arkansas2,1380.41×
Utah1,8540.33×
Nebraska1,6760.53×
Washington, District of Columbia1,6090.85×
Kansas1,5870.32×
Delaware1,5810.91×
New Mexico1,5210.48×
Alaska1,3971.03×
West Virginia1,2030.41×
Hawaii8310.31×
Maine7330.32×
Rhode Island7200.36×
New Hampshire6880.28×
South Dakota6430.44×
North Dakota4880.38×
Montana4740.27×
Vermont4330.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goldies audience
BrandAffinityCategory
Goop9.21×Internet & Social Media
Urban Outfitters3.12×Shopping
Historic site6.55×Arts & Culture
Governor of Michigan10.95×Politics & Society
Wok8.54×Food & Beverages
Google Home7.43×Technology & Electronics
Hibachi9×Food & Beverages
headspace10.43×Health
Grinch4.39×Movies & TV
Vocal harmony4.93×Music & Radio
Fairy godmother8.05×Literature
Elsword16.28×Games
Cherish (group)10.42×Music & Radio
Grace Slick8.01×Music & Radio
Hipster8.77×Politics & Society
Progressive rock1.68×Music & Radio
El Paso County, Colorado9.98×Travel & Leisure
TV Fanatic8.07×Movies & TV
No Escape (1994 film)8.23×Movies & TV
Kikar HaShabbat11.79×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goldies audience
TraitClusterScore
PatriotismCONSERVATISM1.92
Luxury OrientationPREMIUM1.38
Risk AppetiteTHRILL1.37
IndulgenceJOY1.21
ExtroversionTHRILL1.21
Urban LifestyleOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Goldies
CountryShare
Germany65.4%
United States15.4%
United Kingdom4.0%

See Goldies audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Goldies have in United States?

Goldies has an estimated audience of 631,981 people in United States, concentrated in Pennsylvania and Texas.

What is the gender split and age of Goldies fans?

56.6% of Goldies fans are female, 43.4% are male, with an average age of 40.0 years.

Which brands do Goldies fans like most?

Goldies fans show strongest brand affinity for Goop (9.21×), Urban Outfitters (3.12×), and Historic site (6.55×) over the country average.

Where do Goldies fans live in United States?

Goldies fans in United States are most concentrated in Pennsylvania (reach 169,782), Texas (reach 66,225), and North Carolina (reach 44,290). These three regions account for the largest share of the active audience.

What other brands do Goldies fans also like?

Beyond Goldies itself, the audience over-indexes on Urban Outfitters (3.12×), Historic site (6.55×), Governor of Michigan (10.95×), and Wok (8.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goldies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.