Smashburger Audience in United States

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Smashburger has an estimated audience of 1,307,394 people in United States. 47.5% are female, 52.5% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Five Guys, Good Burger, Panera Bread, In-N-Out Burger, Shake Shack.

The average Smashburger fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Five Guys, Good Burger, Panera Bread, with strongest over-indexing on Five Guys (13.07× the country average). Demographically, the Smashburger audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Smashburger fans

Demographic split for Smashburger audience in United States
MetricValue
Female47.5%
Male52.5%
Average age36.5
Estimated audience size1,307,394

Audience persona

The typical Smashburger fan in United States is balanced, around 36.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Five Guys.

Top regions in United States

Top regions ranked by reach for Smashburger in United States
RegionReachAffinity
California169,3981.18×
Texas146,1911.3×
New York137,1671.88×
New Jersey83,6982.52×
Colorado78,0283.79×
Florida77,1700.87×
Illinois57,4071.32×
Arizona55,7122.09×
Pennsylvania48,7411.11×
North Carolina43,4571.1×
Ohio41,2221.02×
Virginia38,2471.2×
Massachusetts28,9811.13×
Michigan25,7190.75×
Minnesota24,8351.33×
South Carolina24,5361.25×
Washington22,8400.87×
Georgia22,5120.56×
Maryland20,3630.91×
Nevada20,1421.59×
Kentucky16,3211×
Indiana15,2040.64×
Missouri14,9100.71×
Tennessee13,9630.53×
Connecticut13,5911.04×
Oregon13,5490.9×
Utah12,8181.09×
Oklahoma12,3900.85×
Louisiana10,9800.65×
Alabama8,4310.46×
Wisconsin8,3520.42×
Idaho7,7661.18×
Iowa7,4190.69×
Alaska7,1012.54×
Rhode Island6,2791.51×
Kansas5,5210.54×
Hawaii5,5010.98×
Arkansas4,8670.45×
Mississippi4,7770.44×
Washington, District of Columbia4,7521.21×
New Mexico3,0200.46×
Nebraska2,8180.43×
North Dakota2,5630.95×
New Hampshire2,3960.47×
West Virginia2,3130.38×
Delaware2,1550.6×
Montana2,0390.56×
Maine1,7410.37×
South Dakota1,0400.34×
Vermont9420.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smashburger audience
BrandAffinityCategory
Five Guys13.07×Food & Beverages
Good Burger40.8×Movies & TV
Panera Bread7.58×Food & Beverages
In-N-Out Burger6.65×Food & Beverages
Shake Shack12.39×Food & Beverages
Thanksgiving dinner13.97×Kids & Family
Burger Time66.27×Food & Beverages
Noodles & Company15.37×Food & Beverages
Popeyes Louisiana Kitchen7.57×Food & Beverages
Dairy Queen6.16×Food & Beverages
The Cheesecake Factory8.53×Food & Beverages
rose wine26.72×Food & Beverages
Steak 'n Shake12.93×Food & Beverages
Fuddruckers24.01×Food & Beverages
BURGERFI27.66×Food & Beverages
Chick-fil-A2.87×Food & Beverages
Taco Bell2.93×Food & Beverages
Red Robin7.66×Food & Beverages
Chipotle Mexican Grill3.59×Food & Beverages
Food1.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smashburger audience
TraitClusterScore
Urban LifestyleOPEN1.36
IndulgenceJOY1.34
Quality AwarenessPREMIUM1.22
LGBTQ+ IdentityOPEN1.21
Family OrientationCONSERVATISM1.17
Early Adopter MentalityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Smashburger
CountryShare
United States33.0%
Brazil7.3%
France3.6%

See Smashburger audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Smashburger have in United States?

Smashburger has an estimated audience of 1,307,394 people in United States, concentrated in California and Texas.

What is the gender split and age of Smashburger fans?

47.5% of Smashburger fans are female, 52.5% are male, with an average age of 36.5 years.

Which brands do Smashburger fans like most?

Smashburger fans show strongest brand affinity for Five Guys (13.07×), Good Burger (40.8×), and Panera Bread (7.58×) over the country average.

Where do Smashburger fans live in United States?

Smashburger fans in United States are most concentrated in California (reach 169,398), Texas (reach 146,191), and New York (reach 137,167). These three regions account for the largest share of the active audience.

What other brands do Smashburger fans also like?

Beyond Smashburger itself, the audience over-indexes on Good Burger (40.8×), Panera Bread (7.58×), In-N-Out Burger (6.65×), and Shake Shack (12.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smashburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.