Rascasse Audience Intelligence

Burger Time Target Market in United States

A data profile of the people who buy, follow and care about Burger Time in United States — modelled from more than twelve digital signal sources. Burger Time has an estimated audience of 301,474 people in United States.

#4997among Brand in United States#2488in Food & Beverages

The average Burger Time fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, North Dakota, Minnesota.

Top brand affinities include Good Burger, Blaze Pizza, Five Guys, with strongest over-indexing on Good Burger (135.11× the country average).

Demographically, the Burger Time audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burger Time fan in United States is more male, around 30.3 years old, with strong Indulgence tendencies and a notable affinity for Good Burger.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burger Time profile in United States.

Audience size
301K
in United States
Gender
40.5%♀
59.5% male
Age
30.3
average years
Country rank
#48270
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Burger Time

40.5% are female, 59.5% are male, average age 30.3.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Burger Time audience in United States
MetricValue
Female40.5%
Male59.5%
Average age30.3
Estimated audience size301,474
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Burger Time audience in United States
Age bracketShare%
16-1947%
20-2920%
30-3914%
40-4910%
50+9%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Burger Time audience comes from United States.

Worldwide audience distribution share by country for Burger Time
CountryShare
United States28.7%
Germany17.5%
France7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burger Time audience in United States is strongest.

Fig. 05

Top regions by affinity

Burger Time customers by region in United States
#RegionReachAffinity×
01North Dakota~20K26.96×
02South Dakota~6K8.21×
03Minnesota~10K3.25×
04Oregon~4K1.28×
05Alaska<1K0.82×
06Vermont<1K0.81×
07California~30K0.75×
08Hawaii<1K0.74×
09Delaware<1K0.73×
10Rhode Island<1K0.71×
11Montana<1K0.71×
12Washington~4K0.70×
13New Mexico~1K0.67×
14West Virginia<1K0.67×
15Maine<1K0.67×
16Washington, District of Columbia<1K0.66×
17Mississippi~2K0.65×
18Arkansas~2K0.65×
19New Hampshire<1K0.65×
20Idaho<1K0.61×
21Missouri~3K0.60×
22Nebraska<1K0.57×
23Kansas~1K0.51×
24Iowa~1K0.50×
25Alabama~2K0.48×
26Oklahoma~2K0.47×
27Connecticut~1K0.47×
28Utah~1K0.47×
29Louisiana~2K0.46×
30Kentucky~2K0.46×
31Nevada~1K0.46×
32South Carolina~2K0.43×
33Wisconsin~2K0.42×
34Indiana~2K0.38×
35Tennessee~2K0.37×
36Maryland~2K0.37×
37Michigan~3K0.36×
38Colorado~2K0.36×
39Arizona~2K0.34×
40Massachusetts~2K0.33×
41New York~5K0.32×
42Illinois~3K0.31×
43Ohio~3K0.31×
44Virginia~2K0.31×
45Pennsylvania~3K0.30×
46North Carolina~3K0.30×
47New Jersey~2K0.30×
48Georgia~3K0.29×
49Florida~4K0.22×
50Texas~6K0.21×
Fig. 06

Affinity by region

Affinity by region — Burger Time, United States
0.21×1.00×26.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burger Time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burger Time audience
#·InterestCategoryAffinity×
01Good BurgerMovies & TV135.11×
02SmashburgerFood & Beverages66.27×
03Blaze PizzaFood & Beverages63.21×
04WahlburgersFood & Beverages28.05×
05Boogie NightsMovies & TV20.00×
06XPO LogisticsBusiness & Career20.00×
07Mariano'sFood & Beverages17.51×
08Five GuysFood & Beverages17.34×
09Anna FarisMovies & TV13.84×
10Steak 'n ShakeFood & Beverages13.62×
11Shake ShackFood & Beverages13.16×
12Church's ChickenFood & Beverages12.10×
13Dairy QueenFood & Beverages8.92×
14Popeyes Louisiana KitchenFood & Beverages7.83×
15Jack in the BoxFood & Beverages6.27×
16Jersey Mike's SubsFood & Beverages6.03×
17Chipotle Mexican GrillFood & Beverages5.71×
18LongHorn SteakhouseFood & Beverages5.70×
19Taco BellFood & Beverages3.58×
20Burger KingFood & Beverages3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burger Time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burger Time audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.43×
Urban LifestyleOPEN1.66×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burger Time audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
MindfulnessBALANCE0.83×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Burger Time's target market in United States?

Burger Time's target market in United States covers an estimated 301,474 people, concentrated in California and North Dakota.

02

What is the gender split and age of Burger Time customers?

40.5% of the Burger Time audience are female, 59.5% are male, with an average age of 30.3 years.

03

Which brands do Burger Time fans like most?

Burger Time fans show strongest brand affinity for Good Burger (135.11×), Blaze Pizza (63.21×), and Five Guys (17.34×) over the country average.

04

Where do Burger Time fans live in United States?

Burger Time fans in United States are most concentrated in California (reach ~30K), North Dakota (reach ~20K), and Minnesota (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Burger Time fans also like?

Beyond Burger Time itself, the audience over-indexes on Blaze Pizza (63.21×), Five Guys (17.34×), Smashburger (66.27×), and Popeyes Louisiana Kitchen (7.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Burger Time audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Burger Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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