Rascasse Audience Intelligence

Thanksgiving dinner Audience in United States

A data profile of the people who buy, follow and care about Thanksgiving dinner in United States — modelled from more than twelve digital signal sources. Thanksgiving dinner has an estimated audience of 7,789,703 people in United States.

#50among Event in United States#135in Kids & Family

The average Thanksgiving dinner fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Popeyes Louisiana Kitchen, Chipotle Mexican Grill, Shake Shack, with strongest over-indexing on Popeyes Louisiana Kitchen (5.55× the country average).

Demographically, the Thanksgiving dinner audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thanksgiving dinner fan in United States is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Kids & Family · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thanksgiving dinner profile in United States.

Audience size
7.8M
in United States
Gender
69.7%♀
30.3% male
Age
43.6
average years
Country rank
#4558
Event in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thanksgiving dinner fans

69.7% are female, 30.3% are male, average age 43.6.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Thanksgiving dinner audience in United States
MetricValue
Female69.7%
Male30.3%
Average age43.6
Estimated audience size7,789,703
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Thanksgiving dinner audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4921%
50+34%
Fig. 04

Worldwide distribution

80.5%

of the worldwide Thanksgiving dinner audience comes from United States.

Worldwide audience distribution share by country for Thanksgiving dinner
CountryShare
United States80.5%
Canada5.5%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thanksgiving dinner audience in United States is strongest.

Fig. 05

Top regions by affinity

Thanksgiving dinner fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.32×
02Hawaii~40K1.25×
03West Virginia~40K1.23×
04California~1M1.22×
05Nevada~90K1.21×
06Florida~600K1.19×
07New Mexico~50K1.19×
08Washington~200K1.18×
09Utah~80K1.13×
10Texas~700K1.09×
11Michigan~200K1.09×
12Oklahoma~90K1.08×
13Virginia~200K1.07×
14Idaho~40K1.07×
15Maryland~100K1.06×
16Oregon~90K1.06×
17Alaska~20K1.06×
18Kentucky~100K1.05×
19Pennsylvania~300K1.04×
20Delaware~20K1.04×
21Arkansas~70K1.03×
22New Jersey~200K1.02×
23Tennessee~200K1.02×
24Missouri~100K1.02×
25Colorado~100K1.02×
26New York~400K0.99×
27Montana~20K0.99×
28South Carolina~100K0.98×
29Ohio~200K0.97×
30Kansas~60K0.97×
31Indiana~100K0.96×
32Illinois~200K0.95×
33Georgia~200K0.95×
34North Carolina~200K0.95×
35Connecticut~70K0.95×
36New Hampshire~30K0.93×
37Rhode Island~20K0.93×
38Mississippi~60K0.92×
39Massachusetts~100K0.91×
40Minnesota~100K0.90×
41Louisiana~90K0.90×
42Maine~30K0.90×
43Alabama~100K0.89×
44Wisconsin~100K0.87×
45Vermont~10K0.87×
46Nebraska~30K0.86×
47Iowa~50K0.84×
48North Dakota~10K0.84×
49South Dakota~10K0.83×
50Washington, District of Columbia~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Thanksgiving dinner, United States
0.75×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thanksgiving dinner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thanksgiving dinner audience
#·InterestCategoryAffinity×
01SnowballKids & Family17.58×
02SmashburgerFood & Beverages13.97×
03Church's ChickenFood & Beverages8.64×
04Shake ShackFood & Beverages7.50×
05Popeyes Louisiana KitchenFood & Beverages5.55×
06Five GuysFood & Beverages4.73×
07Jimmy John'sFood & Beverages4.71×
08Chipotle Mexican GrillFood & Beverages4.46×
09Jack in the BoxFood & Beverages3.29×
10Olive GardenFood & Beverages2.84×
11Pizza HutFood & Beverages2.52×
12SubwayFood & Beverages2.48×
13KrogerFood & Beverages2.42×
14RedditInternet & Social Media2.16×
15Trader Joe'sShopping2.15×
16IKEAHome & Garden2.13×
17McDonald'sFood & Beverages2.03×
18Organic foodFood & Beverages2.03×
19Planet FitnessSports2.02×
20Taco BellFood & Beverages2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thanksgiving dinner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thanksgiving dinner audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.19×
IndulgenceJOY1.94×
Price SensitivityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thanksgiving dinner audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
MindfulnessBALANCE0.91×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thanksgiving dinner have in United States?

Thanksgiving dinner has an estimated audience of 7,789,703 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thanksgiving dinner fans?

69.7% of Thanksgiving dinner fans are female, 30.3% are male, with an average age of 43.6 years.

03

Which brands do Thanksgiving dinner fans like most?

Thanksgiving dinner fans show strongest brand affinity for Popeyes Louisiana Kitchen (5.55×), Chipotle Mexican Grill (4.46×), and Shake Shack (7.5×) over the country average.

04

Where do Thanksgiving dinner fans live in United States?

Thanksgiving dinner fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Thanksgiving dinner fans also like?

Beyond Thanksgiving dinner itself, the audience over-indexes on Chipotle Mexican Grill (4.46×), Shake Shack (7.5×), Five Guys (4.73×), and Jimmy John's (4.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Thanksgiving dinner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thanksgiving dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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