Thanksgiving dinner Audience in United States

Thanksgiving dinner has an estimated audience of 7,788,956 people in United States. 69.7% are female, 30.3% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Popeyes Louisiana Kitchen, Five Guys, Metaphysics, Non-fiction books.

The average Thanksgiving dinner fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Popeyes Louisiana Kitchen, Five Guys, with strongest over-indexing on Planet Fitness (4.05× the country average). Demographically, the Thanksgiving dinner audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Event

Demographics of Thanksgiving dinner fans

Demographic split for Thanksgiving dinner audience in United States
MetricValue
Female69.7%
Male30.3%
Average age43.6
Estimated audience size7,788,956

Audience persona

The typical Thanksgiving dinner fan in United States is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Thanksgiving dinner in United States
RegionReachAffinity
California1,099,2031.28×
Texas780,9351.17×
Florida653,6191.24×
New York459,5281.06×
Pennsylvania281,9831.08×
Illinois261,5241.01×
Ohio241,6231.01×
Georgia240,6401×
North Carolina234,2041×
Michigan231,4661.14×
Arizona217,7311.37×
Virginia213,4331.12×
New Jersey209,9541.06×
Washington192,6401.23×
Tennessee175,4601.12×
Maryland146,1521.09×
Massachusetts143,5610.94×
Indiana142,2191×
Colorado132,3001.08×
Missouri132,1991.05×
South Carolina115,5450.99×
Kentucky105,7901.08×
Alabama104,5630.96×
Wisconsin101,1610.86×
Oregon97,2621.09×
Nevada94,0311.25×
Minnesota92,8880.83×
Louisiana89,8650.89×
Oklahoma87,3571.01×
Utah78,7231.13×
Connecticut68,0310.87×
Arkansas61,1500.95×
Kansas60,0610.98×
Mississippi57,3320.89×
Iowa47,6840.74×
West Virginia44,0211.21×
New Mexico41,4521.06×
Idaho40,9171.05×
Hawaii39,0871.17×
Nebraska28,4380.73×
New Hampshire25,4850.83×
Maine24,0220.86×
Delaware22,0381.03×
Montana20,9000.97×
Rhode Island20,4880.83×
Alaska17,5411.05×
Washington, District of Columbia16,0600.69×
South Dakota11,8590.66×
Vermont11,2580.82×
North Dakota11,1850.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thanksgiving dinner audience
BrandAffinityCategory
Planet Fitness4.05×Sports
Popeyes Louisiana Kitchen7.17×Food & Beverages
Five Guys5.09×Food & Beverages
Metaphysics3.71×Business & Career
Non-fiction books4.35×Literature
Olive Garden3.19×Food & Beverages
Kroger2.51×Food & Beverages
Reddit2.22×Internet & Social Media
Bass guitar2.84×Music & Radio
Nature1.69×Home & Garden
Clarinet4.89×Music & Radio
Pinterest1.77×Internet & Social Media
MSN2.08×News
Fly fishing3.59×Sports
Golf Channel3.1×Sports
Pizza Hut2.15×Food & Beverages
Universal Studios5.68×Movies & TV
Snowball17.64×Kids & Family
Happiness1.61×Health
Lunch2.4×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thanksgiving dinner audience
TraitClusterScore
Family OrientationCONSERVATISM2.22
IndulgenceJOY1.95
Design AffinityPREMIUM1.54
TravellingTHRILL1.5
LGBTQ+ IdentityOPEN1.48
Urban LifestyleOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Thanksgiving dinner
CountryShare
United States80.6%
Canada5.5%
United Kingdom3.3%

See Thanksgiving dinner audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Thanksgiving dinner have in United States?

Thanksgiving dinner has an estimated audience of 7,788,956 people in United States, concentrated in California and Texas.

What is the gender split and age of Thanksgiving dinner fans?

69.7% of Thanksgiving dinner fans are female, 30.3% are male, with an average age of 43.6 years.

Which brands do Thanksgiving dinner fans like most?

Thanksgiving dinner fans show strongest brand affinity for Planet Fitness (4.05×), Popeyes Louisiana Kitchen (7.17×), and Five Guys (5.09×) over the country average.

Where do Thanksgiving dinner fans live in United States?

Thanksgiving dinner fans in United States are most concentrated in California (reach 1,099,203), Texas (reach 780,935), and Florida (reach 653,619). These three regions account for the largest share of the active audience.

What other brands do Thanksgiving dinner fans also like?

Beyond Thanksgiving dinner itself, the audience over-indexes on Popeyes Louisiana Kitchen (7.17×), Five Guys (5.09×), Metaphysics (3.71×), and Non-fiction books (4.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thanksgiving dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.