Rascasse Audience Intelligence

Frozen custard Audience in United States

A data profile of the people who buy, follow and care about Frozen custard in United States — modelled from more than twelve digital signal sources. Frozen custard has an estimated audience of 1,778,429 people in United States.

#30among Spice in United States#6723among Topic in United States#947in Food & Beverages

The average Frozen custard fan in United States is 37.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Missouri.

Top brand affinities include Onion ring, Rita's Italian Ice, Smashburger, with strongest over-indexing on Onion ring (45.28× the country average).

Demographically, the Frozen custard audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frozen custard fan in United States is more female, around 37.0 years old, with strong Community Orientation tendencies and a notable affinity for Onion ring.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frozen custard profile in United States.

Audience size
1.8M
in United States
Gender
66.9%♀
33.1% male
Age
37.0
average years
Country rank
#15606
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frozen custard fans

66.9% are female, 33.1% are male, average age 37.0.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Frozen custard audience in United States
MetricValue
Female66.9%
Male33.1%
Average age37.0
Estimated audience size1,778,429
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Frozen custard audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4920%
50+15%
Fig. 04

Worldwide distribution

92.8%

of the worldwide Frozen custard audience comes from United States.

Worldwide audience distribution share by country for Frozen custard
CountryShare
United States92.8%
Australia0.6%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frozen custard audience in United States is strongest.

Fig. 05

Top regions by affinity

Frozen custard fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~100K3.41×
02New Mexico~20K2.67×
03Wisconsin~60K2.27×
04Kansas~30K2.03×
05Iowa~30K2.00×
06Arkansas~20K1.69×
07Indiana~50K1.61×
08Utah~20K1.50×
09Oklahoma~30K1.45×
10Texas~200K1.38×
11Illinois~80K1.38×
12Virginia~60K1.28×
13Nevada~20K1.27×
14North Carolina~70K1.24×
15Louisiana~30K1.22×
16Colorado~30K1.21×
17Tennessee~40K1.20×
18Mississippi~20K1.16×
19Ohio~60K1.10×
20Delaware~5K1.02×
21Michigan~50K0.98×
22South Carolina~20K0.93×
23Georgia~50K0.92×
24Florida~100K0.89×
25Maine~6K0.89×
26Idaho~8K0.86×
27Alaska~3K0.85×
28Nebraska~7K0.84×
29Kentucky~20K0.80×
30Arizona~30K0.77×
31Washington, District of Columbia~4K0.76×
32Alabama~20K0.75×
33North Dakota~3K0.75×
34Vermont~2K0.75×
35Oregon~20K0.74×
36Montana~4K0.74×
37South Dakota~3K0.74×
38West Virginia~6K0.69×
39Rhode Island~4K0.66×
40New Hampshire~5K0.65×
41Maryland~20K0.64×
42Hawaii~5K0.64×
43Massachusetts~20K0.62×
44Washington~20K0.61×
45Minnesota~20K0.59×
46Pennsylvania~30K0.58×
47New Jersey~30K0.56×
48Connecticut~9K0.53×
49California~100K0.49×
50New York~50K0.49×
Fig. 06

Affinity by region

Affinity by region — Frozen custard, United States
0.49×1.00×3.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frozen custard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frozen custard audience
#·InterestCategoryAffinity×
01Koningin Juliana TorenTravel & Leisure83.93×
02Walibi HollandTravel & Leisure81.13×
03PhantasialandTravel & Leisure74.71×
04BobbejaanlandTravel & Leisure60.18×
05Onion ringFood & Beverages45.28×
06Rita's Italian IceFood & Beverages44.08×
07SmashburgerFood & Beverages37.46×
08CroquetteFood & Beverages35.64×
09LoyaltyBusiness & Career28.21×
10CustardFood & Beverages19.06×
11MooncakeFood & Beverages15.08×
12Culver'sFood & Beverages6.47×
13Outback SteakhouseFood & Beverages4.63×
14Papa John's PizzaFood & Beverages4.20×
15Dairy QueenFood & Beverages3.83×
16In-N-Out BurgerFood & Beverages3.06×
17Popeyes Louisiana KitchenFood & Beverages2.90×
18Texas RoadhouseFood & Beverages2.52×
19Chick-fil-AFood & Beverages2.50×
20Dollar GeneralShopping2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frozen custard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frozen custard audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.51×
ExtroversionTHRILL1.32×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frozen custard audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Luxury OrientationPREMIUM0.76×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frozen custard have in United States?

Frozen custard has an estimated audience of 1,778,429 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Frozen custard fans?

66.9% of Frozen custard fans are female, 33.1% are male, with an average age of 37.0 years.

03

Which brands do Frozen custard fans like most?

Frozen custard fans show strongest brand affinity for Onion ring (45.28×), Rita's Italian Ice (44.08×), and Smashburger (37.46×) over the country average.

04

Where do Frozen custard fans live in United States?

Frozen custard fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and Missouri (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Frozen custard fans also like?

Beyond Frozen custard itself, the audience over-indexes on Rita's Italian Ice (44.08×), Smashburger (37.46×), Loyalty (28.21×), and Custard (19.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

See Frozen custard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frozen custard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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