Frozen custard Audience in United States

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Frozen custard has an estimated audience of 1,778,429 people in United States. 66.9% are female, 33.1% are male, average age 37.0. Top regions: Texas, Florida, Missouri. Top brand affinities: Onion ring, Smashburger, Rita's Italian Ice, Loyalty, Custard.

The average Frozen custard fan in United States is 37.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Missouri. Top brand affinities include Onion ring, Smashburger, Rita's Italian Ice, with strongest over-indexing on Onion ring (45.28× the country average). Demographically, the Frozen custard audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Frozen custard fans

Demographic split for Frozen custard audience in United States
MetricValue
Female66.9%
Male33.1%
Average age37.0
Estimated audience size1,778,429

Audience persona

The typical Frozen custard fan in United States is more female, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Onion ring.

Top regions in United States

Top regions ranked by reach for Frozen custard in United States
RegionReachAffinity
Texas228,5801.5×
Florida108,1070.9×
Missouri95,4293.33×
California94,0440.48×
Illinois81,0231.37×
North Carolina70,3731.32×
Ohio60,7251.11×
Virginia60,4701.4×
Wisconsin58,4322.18×
Indiana55,0711.7×
Georgia51,8100.95×
Tennessee40,8111.14×
New York40,7640.41×
Colorado39,3681.4×
Michigan37,3470.8×
Pennsylvania33,6150.56×
Kansas31,6032.25×
Oklahoma31,2631.58×
Iowa29,7992.03×
New Mexico28,3283.18×
Arizona27,9780.77×
Utah27,2551.71×
South Carolina25,2100.94×
Nevada24,8761.45×
Arkansas22,8051.56×
Louisiana22,6580.99×
New Jersey19,9270.44×
Washington19,3590.54×
Massachusetts18,4170.53×
Kentucky17,8780.8×
Maryland16,8060.55×
Minnesota14,7870.58×
Alabama13,4810.54×
Mississippi13,3480.91×
Oregon13,3290.65×
Nebraska7,9270.89×
Idaho7,7570.87×
Connecticut6,8600.38×
Maine5,2700.83×
West Virginia4,0070.48×
Washington, District of Columbia3,6870.69×
Hawaii3,1610.41×
New Hampshire3,0160.43×
Delaware2,8000.57×
Montana2,3800.48×
Rhode Island2,1770.38×
South Dakota2,0510.5×
North Dakota1,7720.48×
Wyoming1,3710.52×
Alaska9230.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frozen custard audience
BrandAffinityCategory
Onion ring45.28×Food & Beverages
Smashburger37.46×Food & Beverages
Rita's Italian Ice44.08×Food & Beverages
Loyalty28.21×Business & Career
Custard19.06×Food & Beverages
Walibi Holland81.13×Travel & Leisure
Phantasialand74.71×Travel & Leisure
Koningin Juliana Toren83.93×Travel & Leisure
Bobbejaanland60.18×Travel & Leisure
Battle.net29.04×Games
Mooncake15.08×Food & Beverages
In-N-Out Burger3.06×Food & Beverages
Croquette35.64×Food & Beverages
Chick-fil-A2.5×Food & Beverages
Texas Roadhouse2.52×Food & Beverages
Outback Steakhouse4.63×Food & Beverages
Dairy Queen3.83×Food & Beverages
Dollar General2.24×Shopping
Dinner2.57×Food & Beverages
Pasta3.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frozen custard audience
TraitClusterScore
Convenience OrientationPREMIUM1.37
Family OrientationCONSERVATISM1.32
Price SensitivityPREMIUM1.24
Healthy LifestyleBALANCE1.2
Community OrientationOPEN1.17
CreativityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Frozen custard
CountryShare
United States93.0%
Australia0.6%
Canada0.6%

See Frozen custard audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Frozen custard have in United States?

Frozen custard has an estimated audience of 1,778,429 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Frozen custard fans?

66.9% of Frozen custard fans are female, 33.1% are male, with an average age of 37.0 years.

Which brands do Frozen custard fans like most?

Frozen custard fans show strongest brand affinity for Onion ring (45.28×), Smashburger (37.46×), and Rita's Italian Ice (44.08×) over the country average.

Where do Frozen custard fans live in United States?

Frozen custard fans in United States are most concentrated in Texas (reach 228,580), Florida (reach 108,107), and Missouri (reach 95,429). These three regions account for the largest share of the active audience.

What other brands do Frozen custard fans also like?

Beyond Frozen custard itself, the audience over-indexes on Smashburger (37.46×), Rita's Italian Ice (44.08×), Loyalty (28.21×), and Custard (19.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frozen custard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.