Loyalty Audience in United States

Loyalty logo

Loyalty has an estimated audience of 1,970,971 people in United States. 47.1% are female, 52.9% are male, average age 43.2. Top regions: California, California, Texas. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Halsey, Oregon, Mathcore, Google Home.

The average Loyalty fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, California, Texas. Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Halsey, Oregon, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Loyalty audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Loyalty fans

Demographic split for Loyalty audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.2
Estimated audience size1,970,971

Audience persona

The typical Loyalty fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Loyalty in United States
RegionReachAffinity
California225,1911.04×
California223,9471.03×
Texas198,8861.17×
Texas194,6621.15×
Florida167,6291.26×
Florida166,0141.24×
New York112,2141.02×
New York110,2641×
Georgia93,6341.54×
Georgia92,3961.52×
North Carolina76,6601.29×
North Carolina72,7431.23×
Illinois69,3921.06×
Virginia69,0291.44×
Virginia68,7381.43×
Illinois66,8491.02×
Ohio65,9381.09×
Pennsylvania65,3580.98×
Pennsylvania64,6980.97×
Ohio63,9251.05×
Michigan60,3011.17×
Michigan56,7831.1×
New Jersey49,6740.99×
New Jersey48,9460.98×
Tennessee44,1631.12×
Maryland43,7851.29×
Tennessee43,2531.09×
Maryland42,8201.26×
Arizona39,2000.97×
Alabama38,6801.4×
Indiana38,5141.07×
South Carolina38,5111.3×
South Carolina38,3221.29×
Louisiana38,1251.5×
Indiana37,8831.05×
Arizona37,7260.94×
Louisiana37,6341.48×
Alabama37,2251.35×
Missouri35,5171.12×
Missouri35,3691.11×
Washington33,0070.83×
Washington32,2800.82×
Massachusetts30,5530.79×
Massachusetts30,5420.79×
Wisconsin29,3030.99×
Kentucky27,2681.1×
Wisconsin27,2340.92×
Kentucky26,8651.09×
Mississippi26,3971.63×
Mississippi25,0621.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loyalty audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Regional styles of Mexican music19.88×Music & Radio
Halsey, Oregon20×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Urban Outfitters2.94×Shopping
The Historian16.48×Literature
Israel2.02×Travel & Leisure
University at Albany, SUNY17.78×Business & Career
Eurail16.57×Cars & Mobility
Bank account1.8×Business & Career
Jingoism1.56×Politics & Society
Grammarly3.31×Business & Career
Parral, Chihuahua8.99×Travel & Leisure
Iowa Speedway14.47×Sports
Home staging2.91×Home & Garden
Kendra Scott1.55×Fashion & Accessoires
Grinch2.08×Movies & TV
Jesse Plemons1.61×Movies & TV
Evan Tanner16.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loyalty audience
TraitClusterScore
PatriotismCONSERVATISM2.95
SpiritualityBALANCE1.47
IndividualismJOY1.45
ExtroversionTHRILL1.36
Risk AppetiteTHRILL1.3
Luxury OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Loyalty
CountryShare
United States44.1%
Italy23.2%
Brazil4.2%

See Loyalty audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Loyalty have in United States?

Loyalty has an estimated audience of 1,970,971 people in United States, concentrated in California and California.

What is the gender split and age of Loyalty fans?

47.1% of Loyalty fans are female, 52.9% are male, with an average age of 43.2 years.

Which brands do Loyalty fans like most?

Loyalty fans show strongest brand affinity for Keene, New Hampshire (675×), Regional styles of Mexican music (19.88×), and Halsey, Oregon (20×) over the country average.

Where do Loyalty fans live in United States?

Loyalty fans in United States are most concentrated in California (reach 225,191), California (reach 223,947), and Texas (reach 198,886). These three regions account for the largest share of the active audience.

What other brands do Loyalty fans also like?

Beyond Loyalty itself, the audience over-indexes on Regional styles of Mexican music (19.88×), Halsey, Oregon (20×), Mathcore (18.06×), and Google Home (11.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loyalty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.