Rascasse Audience Intelligence

Loyalty Audience in United States

A data profile of the people who buy, follow and care about Loyalty in United States — modelled from more than twelve digital signal sources. Loyalty has an estimated audience of 1,970,971 people in United States.

#6376among Topic in United States#1084in Business & Career

The average Loyalty fan in United States is 43.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Frozen custard, Drudge Report, New York Post, with strongest over-indexing on Frozen custard (28.21× the country average).

Demographically, the Loyalty audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loyalty fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Frozen custard.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loyalty profile in United States.

Audience size
2M
in United States
Gender
47.1%♀
52.9% male
Age
43.2
average years
Country rank
#14409
Topic in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loyalty fans

47.1% are female, 52.9% are male, average age 43.2.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Loyalty audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.2
Estimated audience size1,970,971
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Loyalty audience in United States
Age bracketShare%
16-1918%
20-2912%
30-3914%
40-4920%
50+35%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Loyalty audience comes from United States.

Worldwide audience distribution share by country for Loyalty
CountryShare
United States44.0%
Italy23.2%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loyalty audience in United States is strongest.

Fig. 05

Top regions by affinity

Loyalty fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.51×
02Georgia~90K1.46×
03Louisiana~40K1.44×
04Virginia~70K1.40×
05Alabama~40K1.38×
06North Carolina~80K1.29×
07South Carolina~40K1.26×
08Maryland~40K1.25×
09Arkansas~20K1.24×
10Florida~200K1.22×
11Kentucky~30K1.20×
12Washington, District of Columbia~7K1.20×
13Oklahoma~20K1.13×
14Missouri~40K1.12×
15Texas~200K1.10×
16Nebraska~10K1.10×
17Illinois~70K1.09×
18Tennessee~40K1.08×
19Nevada~20K1.08×
20Hawaii~9K1.08×
21Ohio~70K1.07×
22Michigan~60K1.07×
23New Jersey~50K1.06×
24West Virginia~10K1.05×
25Pennsylvania~70K1.04×
26Indiana~40K1.04×
27Delaware~6K1.03×
28New Mexico~10K1.02×
29California~200K0.99×
30Kansas~20K0.99×
31Arizona~40K0.97×
32Wisconsin~30K0.97×
33South Dakota~4K0.96×
34New York~100K0.95×
35Connecticut~20K0.93×
36Iowa~20K0.93×
37Idaho~9K0.93×
38North Dakota~4K0.93×
39Rhode Island~6K0.92×
40Alaska~4K0.91×
41Utah~20K0.89×
42Massachusetts~30K0.88×
43Oregon~20K0.86×
44Minnesota~20K0.85×
45Montana~5K0.85×
46Vermont~3K0.84×
47Colorado~30K0.83×
48Washington~30K0.81×
49New Hampshire~6K0.81×
50Maine~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Loyalty, United States
0.79×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loyalty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loyalty audience
#·InterestCategoryAffinity×
01Frozen custardFood & Beverages28.21×
02European ParliamentPolitics & Society21.17×
03ColumboMovies & TV20.00×
04EDreamsTravel & Leisure20.00×
05Ian McShaneMovies & TV10.29×
06Drudge ReportSports7.11×
07Michael B. JordanMovies & TV5.37×
08New York PostNews4.67×
09Chuck NorrisMovies & TV3.03×
10Facial hairBeauty & Wellness3.03×
11Robert RedfordMovies & TV2.93×
12NostalgiaHome & Garden2.32×
13GeneticsKids & Family2.07×
14PhilanthropyArts & Culture1.94×
15Fox News ChannelMovies & TV1.89×
16High schoolBusiness & Career1.89×
17Scooby-DooMovies & TV1.87×
18Britney SpearsMusic & Radio1.83×
19MenardsHome & Garden1.82×
20RadioTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loyalty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loyalty audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.75×
IndividualismJOY1.98×
SpiritualityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loyalty audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Design AffinityPREMIUM0.85×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loyalty have in United States?

Loyalty has an estimated audience of 1,970,971 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Loyalty fans?

47.1% of Loyalty fans are female, 52.9% are male, with an average age of 43.2 years.

03

Which brands do Loyalty fans like most?

Loyalty fans show strongest brand affinity for Frozen custard (28.21×), Drudge Report (7.11×), and New York Post (4.67×) over the country average.

04

Where do Loyalty fans live in United States?

Loyalty fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Loyalty fans also like?

Beyond Loyalty itself, the audience over-indexes on Drudge Report (7.11×), New York Post (4.67×), Columbo (20×), and Michael B. Jordan (5.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Loyalty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Loyalty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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