Custard Audience in United States

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Custard has an estimated audience of 3,551,185 people in United States. 74.4% are female, 25.6% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Pillow, Saving, Mothercare, Panama.

The average Custard fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Pillow, Saving, with strongest over-indexing on Nationality (2.89× the country average). Demographically, the Custard audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Custard fans

Demographic split for Custard audience in United States
MetricValue
Female74.4%
Male25.6%
Average age39.8
Estimated audience size3,551,185

Audience persona

The typical Custard fan in United States is more female, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Custard in United States
RegionReachAffinity
California401,5871.03×
Texas380,5021.25×
Florida286,8041.19×
New York204,7441.03×
Georgia130,8691.2×
Illinois130,2231.1×
Pennsylvania120,7301.01×
North Carolina116,1921.09×
Michigan113,9321.23×
Virginia101,6331.17×
Ohio99,1890.91×
Missouri95,3071.66×
New Jersey84,3850.93×
Wisconsin81,4271.52×
Washington77,1731.08×
Tennessee70,9751×
Arizona69,1190.95×
Massachusetts65,6950.94×
Maryland57,6740.94×
Indiana56,5740.87×
Colorado55,2800.99×
Louisiana50,1561.1×
South Carolina49,7970.93×
Minnesota45,4510.89×
Alabama45,4450.92×
Oregon42,4161.04×
Nevada40,2691.17×
Kentucky39,8180.89×
Oklahoma39,0510.99×
Utah37,1841.17×
Kansas32,2151.15×
Iowa29,3231×
Connecticut29,0160.81×
Arkansas28,0420.96×
Mississippi26,1050.89×
New Mexico17,5750.99×
Idaho16,7900.94×
Hawaii15,7771.03×
Nebraska14,8700.83×
Maine14,5361.14×
West Virginia13,5250.82×
New Hampshire11,7560.84×
Washington, District of Columbia9,8380.92×
Rhode Island8,3960.74×
Montana8,1450.83×
South Dakota7,2740.89×
Delaware6,9190.71×
North Dakota6,6270.91×
Alaska6,5260.86×
Vermont4,3810.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Custard audience
BrandAffinityCategory
Nationality2.89×Politics & Society
Pillow1.79×Home & Garden
Saving1.83×Business & Career
Mothercare1.78×Kids & Family
Panama1.62×Travel & Leisure
English literature2.7×Literature
Mortgage insurance1.69×Business & Career
Cachorro2.03×Pets & Animals
JTV (Indonesia)1.75×
Boracay2.94×Travel & Leisure
Gaelic football2.15×Sports
Layne Staley1.9×Music & Radio
Picnic2×Kids & Family
Colorado River1.85×Travel & Leisure
Enrique Hernández (baseball)4.12×Sports
Janitor1.8×Home & Garden
Certified diabetes educator3.65×Business & Career
Hebe1.75×Home & Garden
Tierra Cali1.99×Travel & Leisure
Buying a House1.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Custard audience
TraitClusterScore
Community OrientationOPEN1.53
Convenience OrientationPREMIUM1.53
IndulgenceJOY1.49
Price SensitivityPREMIUM1.48
Family OrientationCONSERVATISM1.45
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Custard
CountryShare
United States22.6%
United Kingdom8.9%
Brazil5.6%

See Custard audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Custard have in United States?

Custard has an estimated audience of 3,551,185 people in United States, concentrated in California and Texas.

What is the gender split and age of Custard fans?

74.4% of Custard fans are female, 25.6% are male, with an average age of 39.8 years.

Which brands do Custard fans like most?

Custard fans show strongest brand affinity for Nationality (2.89×), Pillow (1.79×), and Saving (1.83×) over the country average.

Where do Custard fans live in United States?

Custard fans in United States are most concentrated in California (reach 401,587), Texas (reach 380,502), and Florida (reach 286,804). These three regions account for the largest share of the active audience.

What other brands do Custard fans also like?

Beyond Custard itself, the audience over-indexes on Pillow (1.79×), Saving (1.83×), Mothercare (1.78×), and Panama (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Custard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.