Astra Audience in United States

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Astra has an estimated audience of 531,017 people in United States. 53.9% are female, 46.1% are male, average age 40.5. Top regions: Florida, California, Texas. Top brand affinities: Elsword, Israel, Japanese domestic market, Kendra Scott, Jeep Wagoneer.

The average Astra fan in United States is 40.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Elsword, Israel, Japanese domestic market, with strongest over-indexing on Elsword (26× the country average). Demographically, the Astra audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Astra fans

Demographic split for Astra audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.5
Estimated audience size531,017

Audience persona

The typical Astra fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Astra in United States
RegionReachAffinity
Florida114,4173.18×
California97,1241.66×
Texas50,7061.11×
New York34,7521.17×
Illinois17,7321×
Georgia17,0351.04×
Ohio16,0830.98×
Pennsylvania16,0570.9×
Washington15,7111.47×
North Carolina14,4510.9×
Virginia13,4991.04×
New Jersey13,4421×
Arizona12,2031.13×
Kentucky12,1881.83×
Michigan11,7380.85×
Massachusetts11,3451.08×
Colorado9,3571.12×
Indiana8,9940.93×
Minnesota8,9351.17×
Maryland8,6840.95×
Tennessee8,5670.8×
Missouri8,0590.94×
Oregon7,3201.2×
Utah6,4421.35×
Wisconsin6,3990.8×
South Carolina6,2950.79×
Kansas5,9081.41×
Alabama5,9080.8×
Louisiana5,1420.75×
Nevada5,1171×
Oklahoma4,9060.83×
Connecticut4,6570.87×
Iowa3,7940.87×
Arkansas3,3110.76×
Mississippi2,9140.67×
New Mexico2,3800.89×
Idaho2,3080.87×
Hawaii2,0730.91×
Washington, District of Columbia1,9861.24×
Nebraska1,8510.69×
New Hampshire1,8290.87×
West Virginia1,7530.71×
Maine1,5120.8×
Rhode Island1,4840.88×
Montana1,1520.78×
Delaware1,0500.72×
Alaska9680.85×
South Dakota7210.59×
Vermont7150.77×
North Dakota5300.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astra audience
BrandAffinityCategory
Elsword26×Games
Israel2.89×Travel & Leisure
Japanese domestic market2.47×Politics & Society
Kendra Scott1.51×Fashion & Accessoires
Jeep Wagoneer2.29×Cars & Mobility
Stamp collecting1.82×Home & Garden
Home staging1.85×Home & Garden
Hocus Pocus1.69×Movies & TV
UK garage1.88×Music & Radio
Jeep Grand Cherokee (WJ)2.02×Cars & Mobility
Kento Yamazaki3.13×Movies & TV
Corona (band)1.59×Music & Radio
Primos Hunting5.36×Sports
Keeper (password manager)1.6×Technology & Electronics
Hayward, California2.71×Travel & Leisure
Consequence (rapper)1.56×Music & Radio
Inland Empire (film)2.21×Movies & TV
jordy nelson3.45×Sports
Isometric exercise1.87×Sports
Zach Ertz1.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astra audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.15
IndulgenceJOY1.01
Family OrientationCONSERVATISM1.01
Luxury OrientationPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for Astra
CountryShare
Brazil21.3%
United States12.8%
Italy9.7%

See Astra audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Astra have in United States?

Astra has an estimated audience of 531,017 people in United States, concentrated in Florida and California.

What is the gender split and age of Astra fans?

53.9% of Astra fans are female, 46.1% are male, with an average age of 40.5 years.

Which brands do Astra fans like most?

Astra fans show strongest brand affinity for Elsword (26×), Israel (2.89×), and Japanese domestic market (2.47×) over the country average.

Where do Astra fans live in United States?

Astra fans in United States are most concentrated in Florida (reach 114,417), California (reach 97,124), and Texas (reach 50,706). These three regions account for the largest share of the active audience.

What other brands do Astra fans also like?

Beyond Astra itself, the audience over-indexes on Israel (2.89×), Japanese domestic market (2.47×), Kendra Scott (1.51×), and Jeep Wagoneer (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Astra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.