Astra Audience in United States
Astra has an estimated audience of 531,017 people in United States. 53.9% are female, 46.1% are male, average age 40.5. Top regions: Florida, California, Texas. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Los Angeles Dodgers.
The average Astra fan in United States is 40.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (26× the country average). Demographically, the Astra audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Astra fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 40.5 |
| Estimated audience size | 531,017 |
Audience persona
The typical Astra fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 114,417 | 3.18× |
| California | 97,124 | 1.66× |
| Texas | 50,706 | 1.11× |
| New York | 34,752 | 1.17× |
| Illinois | 17,732 | 1× |
| Georgia | 17,035 | 1.04× |
| Ohio | 16,083 | 0.98× |
| Pennsylvania | 16,057 | 0.9× |
| Washington | 15,711 | 1.47× |
| North Carolina | 14,451 | 0.9× |
| Virginia | 13,499 | 1.04× |
| New Jersey | 13,442 | 1× |
| Arizona | 12,203 | 1.13× |
| Kentucky | 12,188 | 1.83× |
| Michigan | 11,738 | 0.85× |
| Massachusetts | 11,345 | 1.08× |
| Colorado | 9,357 | 1.12× |
| Indiana | 8,994 | 0.93× |
| Minnesota | 8,935 | 1.17× |
| Maryland | 8,684 | 0.95× |
| Tennessee | 8,567 | 0.8× |
| Missouri | 8,059 | 0.94× |
| Oregon | 7,320 | 1.2× |
| Utah | 6,442 | 1.35× |
| Wisconsin | 6,399 | 0.8× |
| South Carolina | 6,295 | 0.79× |
| Kansas | 5,908 | 1.41× |
| Alabama | 5,908 | 0.8× |
| Louisiana | 5,142 | 0.75× |
| Nevada | 5,117 | 1× |
| Oklahoma | 4,906 | 0.83× |
| Connecticut | 4,657 | 0.87× |
| Iowa | 3,794 | 0.87× |
| Arkansas | 3,311 | 0.76× |
| Mississippi | 2,914 | 0.67× |
| New Mexico | 2,380 | 0.89× |
| Idaho | 2,308 | 0.87× |
| Hawaii | 2,073 | 0.91× |
| Washington, District of Columbia | 1,986 | 1.24× |
| Nebraska | 1,851 | 0.69× |
| New Hampshire | 1,829 | 0.87× |
| West Virginia | 1,753 | 0.71× |
| Maine | 1,512 | 0.8× |
| Rhode Island | 1,484 | 0.88× |
| Montana | 1,152 | 0.78× |
| Delaware | 1,050 | 0.72× |
| Alaska | 968 | 0.85× |
| South Dakota | 721 | 0.59× |
| Vermont | 715 | 0.77× |
| North Dakota | 530 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 26× | Cars & Mobility |
| Honda HR-V | 17.08× | Cars & Mobility |
| MSN | 2.33× | News |
| Pre-school playgroup | 18.78× | Kids & Family |
| Los Angeles Dodgers | 3.62× | Sports |
| Houston Astros | 4.26× | Sports |
| Hobby Lobby | 1.95× | Home & Garden |
| Staples (Canada) | 2.63× | Business & Career |
| Concerts | 1.71× | Music & Radio |
| Livemusic | 2.54× | Music & Radio |
| Aldi | 1.84× | Shopping |
| Taco Bell | 1.92× | Food & Beverages |
| Best Buy | 1.79× | Shopping |
| Aubrey Plaza | 5.39× | Movies & TV |
| Jeep Grand Cherokee | 4.87× | Cars & Mobility |
| Jack Black | 5.25× | Movies & TV |
| Great Clips | 2.55× | Beauty & Wellness |
| Bars | 1.55× | Travel & Leisure |
| Non-fiction books | 3.1× | Literature |
| Google Flights | 2.29× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.26 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Social Media Usage | JOY | 1.15 |
| Indulgence | JOY | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.3% |
| United States | 12.8% |
| Italy | 9.7% |
See Astra audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
Frequently asked questions
How many fans does Astra have in United States?
Astra has an estimated audience of 531,017 people in United States, concentrated in Florida and California.
What is the gender split and age of Astra fans?
53.9% of Astra fans are female, 46.1% are male, with an average age of 40.5 years.
Which brands do Astra fans like most?
Astra fans show strongest brand affinity for Kia Sportage (26×), Honda HR-V (17.08×), and MSN (2.33×) over the country average.
Where do Astra fans live in United States?
Astra fans in United States are most concentrated in Florida (reach 114,417), California (reach 97,124), and Texas (reach 50,706). These three regions account for the largest share of the active audience.
What other brands do Astra fans also like?
Beyond Astra itself, the audience over-indexes on Honda HR-V (17.08×), MSN (2.33×), Pre-school playgroup (18.78×), and Los Angeles Dodgers (3.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Astra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.