Astra Audience in Germany
Astra has an estimated audience of 322,866 people in Germany. 52.0% are female, 48.0% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nathan Fillion, Bryan Adams, Adriana Lima, Austrian Airlines, Hapag-Lloyd.
The average Astra fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nathan Fillion, Bryan Adams, Adriana Lima, with strongest over-indexing on Nathan Fillion (15.15× the country average). Demographically, the Astra audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Astra fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 38.8 |
| Estimated audience size | 322,866 |
Audience persona
The typical Astra fan in Germany is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Nathan Fillion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,657 | 0.93× |
| Bayern | 40,764 | 0.79× |
| Baden-Württemberg | 35,304 | 0.8× |
| Niedersachsen | 33,150 | 1.06× |
| Berlin | 26,043 | 1.8× |
| Hessen | 22,934 | 0.93× |
| Schleswig-Holstein | 16,232 | 1.4× |
| Hamburg | 13,857 | 1.9× |
| Sachsen | 13,550 | 0.86× |
| Rheinland-Pfalz | 13,337 | 0.82× |
| Brandenburg | 9,916 | 0.99× |
| Sachsen-Anhalt | 6,174 | 0.74× |
| Thüringen | 6,151 | 0.75× |
| Mecklenburg-Vorpommern | 4,515 | 0.73× |
| Saarland | 2,972 | 0.75× |
| Bremen | 2,104 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nathan Fillion | 15.15× | Movies & TV |
| Bryan Adams | 13.69× | Music & Radio |
| Adriana Lima | 13.57× | Fashion & Accessoires |
| Austrian Airlines | 12.45× | Travel & Leisure |
| Hapag-Lloyd | 14.33× | Travel & Leisure |
| Vegeta | 13.97× | Games |
| Pur (band) | 14.97× | Music & Radio |
| Tinker Bell (film series) | 14.38× | Movies & TV |
| Courteney Cox | 12.43× | Movies & TV |
| Dirk Nowitzki | 14.02× | Sports |
| Almond milk | 11.23× | Food & Beverages |
| Yann Sommer | 14.35× | Sports |
| Mary Kay | 14.17× | Beauty & Wellness |
| Joel Kinnaman | 15.23× | Movies & TV |
| Vacations | 2.29× | Travel & Leisure |
| Falling in Reverse | 13.03× | Music & Radio |
| Microsoft Edge | 14.56× | Technology & Electronics |
| Tagesschau | 1.51× | Movies & TV |
| Lieferando.de | 1.85× | Food & Beverages |
| Opel Manta | 12.08× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Sustainability | BALANCE | 1.22 |
| Career Orientation | POWER | 1.15 |
| Tradition | CONSERVATISM | 1.13 |
| Individualism | JOY | 1.1 |
| Travelling | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.3% |
| United States | 12.8% |
| Italy | 9.7% |
See Astra audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does Astra have in Germany?
Astra has an estimated audience of 322,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Astra fans?
52.0% of Astra fans are female, 48.0% are male, with an average age of 38.8 years.
Which brands do Astra fans like most?
Astra fans show strongest brand affinity for Nathan Fillion (15.15×), Bryan Adams (13.69×), and Adriana Lima (13.57×) over the country average.
Where do Astra fans live in Germany?
Astra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,657), Bayern (reach 40,764), and Baden-Württemberg (reach 35,304). These three regions account for the largest share of the active audience.
What other brands do Astra fans also like?
Beyond Astra itself, the audience over-indexes on Bryan Adams (13.69×), Adriana Lima (13.57×), Austrian Airlines (12.45×), and Hapag-Lloyd (14.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Astra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.