Rascasse Audience Intelligence

MTC Audience in United States

A data profile of the people who buy, follow and care about MTC in United States — modelled from more than twelve digital signal sources. MTC has an estimated audience of 705,022 people in United States.

#683among Concert venue in United States#2873among POI in United States#4034in Music & Radio

The average MTC fan in United States is 40.8 years old, balanced, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, Florida, Texas.

Top brand affinities include Concerts, Pitbull (rapper), Bars, with strongest over-indexing on Concerts (2.49× the country average).

Demographically, the MTC audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MTC fan in United States is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MTC profile in United States.

Audience size
705K
in United States
Gender
54.7%♀
45.3% male
Age
40.8
average years
Country rank
#29786
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MTC fans

54.7% are female, 45.3% are male, average age 40.8.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for MTC audience in United States
MetricValue
Female54.7%
Male45.3%
Average age40.8
Estimated audience size705,022
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the MTC audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

33.3%

of the worldwide MTC audience comes from United States.

Worldwide audience distribution share by country for MTC
CountryShare
United States33.3%
United Kingdom31.5%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MTC audience in United States is strongest.

Fig. 05

Top regions by affinity

MTC fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~300K26.97×
02Utah~10K1.53×
03Florida~70K1.50×
04North Dakota~2K1.29×
05Minnesota~10K1.18×
06Louisiana~8K0.93×
07Alaska~1K0.87×
08Texas~50K0.85×
09Ohio~20K0.84×
10South Dakota~1K0.81×
11Vermont<1K0.80×
12Kansas~4K0.74×
13Rhode Island~2K0.74×
14Montana~1K0.74×
15Delaware~1K0.73×
16West Virginia~2K0.70×
17Maine~2K0.70×
18New Hampshire~2K0.69×
19New Mexico~2K0.68×
20Hawaii~2K0.67×
21Virginia~10K0.66×
22Nebraska~2K0.66×
23North Carolina~10K0.65×
24Idaho~2K0.65×
25Washington, District of Columbia~1K0.64×
26New York~20K0.63×
27Mississippi~4K0.62×
28Oklahoma~5K0.61×
29Arkansas~3K0.60×
30Wisconsin~6K0.56×
31Iowa~3K0.55×
32Connecticut~4K0.54×
33Nevada~4K0.53×
34California~40K0.51×
35Kentucky~4K0.50×
36Alabama~5K0.48×
37Oregon~4K0.48×
38Maryland~6K0.47×
39Georgia~10K0.46×
40Missouri~5K0.46×
41Massachusetts~6K0.44×
42Tennessee~6K0.43×
43Indiana~6K0.43×
44Illinois~10K0.42×
45Washington~6K0.42×
46Colorado~5K0.42×
47New Jersey~7K0.41×
48Michigan~7K0.39×
49Arizona~6K0.39×
50Pennsylvania~8K0.33×
Fig. 06

Affinity by region

Affinity by region — MTC, United States
0.33×1.00×26.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MTC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MTC audience
#·InterestCategoryAffinity×
01FC St. PauliSports11.94×
02Pitbull (rapper)Music & Radio8.37×
03ConcertsMusic & Radio2.49×
04DepopFashion & Accessoires2.12×
05LivemusicMusic & Radio1.89×
06Compact carCars & Mobility1.73×
07Labor DayPolitics & Society1.70×
08Movie theaterMovies & TV1.66×
09Tony AwardArts & Culture1.65×
10Megan FoxMovies & TV1.64×
11Us WeeklyInternet & Social Media1.63×
12VoucherShopping1.60×
13Film scoreMusic & Radio1.59×
14Music festivalsMusic & Radio1.57×
15BarsTravel & Leisure1.54×
16BrewingFood & Beverages1.54×
17FoodieFood & Beverages1.53×
18Ancient EgyptPolitics & Society1.53×
19FlatbreadFood & Beverages1.53×
20Credit unionBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MTC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MTC audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.29×
Community OrientationOPEN1.21×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MTC audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MTC have in United States?

MTC has an estimated audience of 705,022 people in United States, concentrated in South Carolina and Florida.

02

What is the gender split and age of MTC fans?

54.7% of MTC fans are female, 45.3% are male, with an average age of 40.8 years.

03

Which brands do MTC fans like most?

MTC fans show strongest brand affinity for Concerts (2.49×), Pitbull (rapper) (8.37×), and Bars (1.54×) over the country average.

04

Where do MTC fans live in United States?

MTC fans in United States are most concentrated in South Carolina (reach ~300K), Florida (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do MTC fans also like?

Beyond MTC itself, the audience over-indexes on Pitbull (rapper) (8.37×), Bars (1.54×), Livemusic (1.89×), and Foodie (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See MTC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MTC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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