Rascasse Audience Intelligence

Festival of Lights Audience in United States

A data profile of the people who buy, follow and care about Festival of Lights in United States — modelled from more than twelve digital signal sources. Festival of Lights has an estimated audience of 430,582 people in United States.

#495among Event in United States#3263in Travel & Leisure

The average Festival of Lights fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Ohio, New York.

Top brand affinities include Google Flights, Beer festival, Germany, with strongest over-indexing on Google Flights (5.9× the country average).

Demographically, the Festival of Lights audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Festival of Lights fan in United States is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Festival of Lights profile in United States.

Audience size
431K
in United States
Gender
54.1%♀
45.9% male
Age
40.7
average years
Country rank
#39896
Event in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Festival of Lights fans

54.1% are female, 45.9% are male, average age 40.7.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Festival of Lights audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.7
Estimated audience size430,582
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Festival of Lights audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Festival of Lights audience comes from United States.

Worldwide audience distribution share by country for Festival of Lights
CountryShare
United States45.0%
Germany22.8%
Canada9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Festival of Lights audience in United States is strongest.

Fig. 05

Top regions by affinity

Festival of Lights fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K4.37×
02South Carolina~20K3.32×
03Ohio~30K2.34×
04Kentucky~10K1.91×
05Oregon~8K1.58×
06Illinois~20K1.47×
07North Carolina~20K1.47×
08Maryland~10K1.42×
09West Virginia~3K1.40×
10New York~30K1.21×
11Virginia~10K1.21×
12Oklahoma~6K1.17×
13Alabama~7K1.15×
14Delaware~1K1.13×
15Maine~2K1.07×
16Indiana~9K1.06×
17California~50K1.05×
18New Hampshire~2K0.97×
19Vermont<1K0.94×
20Florida~30K0.92×
21Washington, District of Columbia~1K0.91×
22Connecticut~4K0.88×
23Colorado~6K0.87×
24Kansas~3K0.86×
25South Dakota<1K0.83×
26Wisconsin~5K0.80×
27Iowa~3K0.80×
28Rhode Island~1K0.80×
29Pennsylvania~10K0.78×
30Montana<1K0.78×
31Alaska<1K0.78×
32Texas~30K0.77×
33Missouri~6K0.77×
34Massachusetts~7K0.76×
35Louisiana~4K0.76×
36North Dakota<1K0.76×
37Minnesota~4K0.71×
38Washington~6K0.70×
39Hawaii~1K0.70×
40Tennessee~6K0.68×
41Idaho~2K0.68×
42Michigan~7K0.65×
43Nebraska~1K0.64×
44New Mexico~1K0.64×
45Mississippi~2K0.62×
46Arkansas~2K0.62×
47Georgia~8K0.60×
48Arizona~5K0.60×
49Nevada~3K0.60×
50New Jersey~6K0.51×
Fig. 06

Affinity by region

Affinity by region — Festival of Lights, United States
0.51×1.00×4.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Festival of Lights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Festival of Lights audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure10.09×
02Beer festivalFood & Beverages9.70×
03Google FlightsTravel & Leisure5.90×
04GermanyTravel & Leisure4.48×
05Non-alcoholic beverageFood & Beverages2.90×
06CiderFood & Beverages2.60×
07Local foodFood & Beverages2.16×
08Wine tastingFood & Beverages2.16×
09PubFood & Beverages2.14×
10Rail transportTravel & Leisure2.02×
11InnovationBusiness & Career1.98×
12LivemusicMusic & Radio1.95×
13SteakhouseFood & Beverages1.86×
14CocktailFood & Beverages1.72×
15FoodieFood & Beverages1.70×
16ZooKids & Family1.70×
17PhilanthropyArts & Culture1.63×
18Italian cuisineFood & Beverages1.61×
19PastryFood & Beverages1.58×
20BakeryFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Festival of Lights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Festival of Lights audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
IndulgenceJOY1.61×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Festival of Lights audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
Social Media UsageJOY0.97×
CreativityOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Festival of Lights have in United States?

Festival of Lights has an estimated audience of 430,582 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Festival of Lights fans?

54.1% of Festival of Lights fans are female, 45.9% are male, with an average age of 40.7 years.

03

Which brands do Festival of Lights fans like most?

Festival of Lights fans show strongest brand affinity for Google Flights (5.9×), Beer festival (9.7×), and Germany (4.48×) over the country average.

04

Where do Festival of Lights fans live in United States?

Festival of Lights fans in United States are most concentrated in California (reach ~50K), Ohio (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Festival of Lights fans also like?

Beyond Festival of Lights itself, the audience over-indexes on Beer festival (9.7×), Germany (4.48×), Local food (2.16×), and American Cruise Lines (10.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Festival of Lights audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Festival of Lights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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