Festival of Lights Audience in United States

Festival of Lights has an estimated audience of 432,540 people in United States. 55.4% are female, 44.6% are male, average age 40.3. Top regions: California, Ohio, Texas. Top brand affinities: Capital One, Indeed.com, Google News, Google Maps, DeviantArt.

The average Festival of Lights fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Ohio, Texas. Top brand affinities include Capital One, Indeed.com, Google News, with strongest over-indexing on Capital One (17.44× the country average). Demographically, the Festival of Lights audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event

Demographics of Festival of Lights fans

Demographic split for Festival of Lights audience in United States
MetricValue
Female55.4%
Male44.6%
Average age40.3
Estimated audience size432,540

Audience persona

The typical Festival of Lights fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Festival of Lights in United States
RegionReachAffinity
California51,4131.08×
Ohio33,1402.49×
Texas29,9260.8×
Florida27,4080.94×
New York23,7460.98×
Illinois21,1221.47×
South Carolina20,0483.08×
North Carolina17,8811.37×
Utah13,3863.46×
Virginia12,9761.23×
Pennsylvania11,6090.8×
Kentucky10,3341.91×
Maryland10,2521.38×
Indiana9,0131.14×
Georgia8,3210.62×
Michigan7,9970.71×
Oregon7,8421.58×
Massachusetts6,8100.8×
Washington6,6190.76×
Colorado6,2980.92×
Tennessee5,8980.68×
Wisconsin5,7630.89×
Missouri5,6380.81×
Alabama5,6110.93×
Oklahoma5,5451.15×
New Jersey5,5130.5×
Arizona5,2350.59×
Minnesota4,9010.79×
Connecticut3,8710.89×
Louisiana3,7930.68×
Kansas3,0210.89×
Iowa2,9020.81×
West Virginia2,7891.38×
Nevada2,1920.52×
Arkansas1,9000.53×
Maine1,7721.14×
New Hampshire1,7251.01×
Mississippi1,5310.43×
Delaware1,3201.11×
Idaho1,2300.57×
Nebraska1,1520.53×
Hawaii1,1240.6×
Washington, District of Columbia1,1020.85×
New Mexico1,0530.49×
Rhode Island1,0130.74×
Montana7970.66×
Vermont7170.94×
South Dakota7130.71×
Wyoming4530.71×
Alaska4330.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Festival of Lights audience
BrandAffinityCategory
Capital One17.44×Business & Career
Indeed.com15.5×Business & Career
Google News15.86×News
Google Maps10.3×Internet & Social Media
DeviantArt14.44×Internet & Social Media
ICloud18.48×Technology & Electronics
Aaron Rodgers12.28×Sports
Circle K10.8×Shopping
Apple Store12.03×Shopping
Enterprise Rent-A-Car9.22×Cars & Mobility
CarGurus8.85×Cars & Mobility
Jollibee15.17×Food & Beverages
Kia Sportage29.08×Cars & Mobility
Margot Robbie12.79×Movies & TV
AccuWeather8.81×Home & Garden
Diane Keaton8.32×Movies & TV
Beetlejuice6.48×Movies & TV
Dakota Johnson12.83×Movies & TV
Alexandra Daddario13.29×Movies & TV
Google Flights7.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Festival of Lights audience
TraitClusterScore
Luxury OrientationPREMIUM1.94
Risk AppetiteTHRILL1.81
PatriotismCONSERVATISM1.57
LGBTQ+ IdentityOPEN1.4
TravellingTHRILL1.37
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Festival of Lights
CountryShare
United States45.6%
Germany21.7%
Canada9.3%

See Festival of Lights audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Festival of Lights have in United States?

Festival of Lights has an estimated audience of 432,540 people in United States, concentrated in California and Ohio.

What is the gender split and age of Festival of Lights fans?

55.4% of Festival of Lights fans are female, 44.6% are male, with an average age of 40.3 years.

Which brands do Festival of Lights fans like most?

Festival of Lights fans show strongest brand affinity for Capital One (17.44×), Indeed.com (15.5×), and Google News (15.86×) over the country average.

Where do Festival of Lights fans live in United States?

Festival of Lights fans in United States are most concentrated in California (reach 51,413), Ohio (reach 33,140), and Texas (reach 29,926). These three regions account for the largest share of the active audience.

What other brands do Festival of Lights fans also like?

Beyond Festival of Lights itself, the audience over-indexes on Indeed.com (15.5×), Google News (15.86×), Google Maps (10.3×), and DeviantArt (14.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Festival of Lights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.