Rascasse Audience Intelligence

Berlin Audience in United States

A data profile of the people who buy, follow and care about Berlin in United States — modelled from more than twelve digital signal sources. Berlin has an estimated audience of 1,476,317 people in United States.

#260among City in United States#1504among POI in United States#1376in Travel & Leisure

The average Berlin fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Flights, Germany, American Cruise Lines, with strongest over-indexing on Google Flights (15.95× the country average).

Demographically, the Berlin audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Berlin fan in United States is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berlin profile in United States.

Audience size
1.5M
in United States
Gender
51.6%♀
48.4% male
Age
39.1
average years
Country rank
#17987
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Berlin fans

51.6% are female, 48.4% are male, average age 39.1.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Berlin audience in United States
MetricValue
Female51.6%
Male48.4%
Average age39.1
Estimated audience size1,476,317
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Berlin audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3917%
40-4919%
50+23%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Berlin audience comes from United States.

Worldwide audience distribution share by country for Berlin
CountryShare
Germany27.8%
Italy12.4%
France7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berlin audience in United States is strongest.

Fig. 05

Top regions by affinity

Berlin fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~50K3.55×
02Vermont~7K2.81×
03Delaware~10K2.46×
04Minnesota~40K2.10×
05New Hampshire~10K1.92×
06Washington, District of Columbia~8K1.70×
07Wisconsin~40K1.66×
08New York~100K1.62×
09Maryland~40K1.62×
10Massachusetts~50K1.55×
11New Jersey~50K1.38×
12Ohio~60K1.29×
13California~200K1.11×
14Pennsylvania~50K1.03×
15Maine~5K1.02×
16Virginia~40K1.01×
17Washington~30K1.01×
18Rhode Island~4K0.95×
19Illinois~50K0.93×
20Arizona~30K0.91×
21Florida~90K0.89×
22Oregon~10K0.86×
23Alaska~3K0.84×
24Colorado~20K0.83×
25Nevada~10K0.81×
26Texas~100K0.80×
27Georgia~40K0.77×
28North Carolina~30K0.75×
29Utah~10K0.74×
30West Virginia~5K0.73×
31South Carolina~20K0.72×
32Hawaii~5K0.71×
33North Dakota~2K0.71×
34Michigan~30K0.70×
35South Dakota~2K0.70×
36Kansas~8K0.69×
37Alabama~10K0.68×
38New Mexico~5K0.68×
39Montana~3K0.68×
40Indiana~20K0.65×
41Missouri~20K0.64×
42Iowa~8K0.64×
43Idaho~5K0.64×
44Nebraska~5K0.64×
45Tennessee~20K0.63×
46Oklahoma~10K0.62×
47Kentucky~10K0.60×
48Louisiana~10K0.59×
49Arkansas~7K0.59×
50Mississippi~7K0.58×
Fig. 06

Affinity by region

Affinity by region — Berlin, United States
0.58×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berlin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berlin audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure28.23×
02Google FlightsTravel & Leisure15.95×
03Sequoia National ParkTravel & Leisure13.42×
04PlymouthTravel & Leisure12.45×
05FrankfurtTravel & Leisure12.09×
06St. Augustine, FloridaTravel & Leisure12.00×
07GermanyTravel & Leisure11.55×
08Grand Teton National ParkTravel & Leisure11.41×
09GreeceTravel & Leisure5.73×
10InnovationBusiness & Career2.75×
11CNNMovies & TV1.75×
12EBayShopping1.68×
13ReligionBusiness & Career1.65×
14BeerFood & Beverages1.65×
15Country musicMusic & Radio1.59×
16Home improvementHome & Garden1.53×
17FurnitureHome & Garden1.53×
18PinterestInternet & Social Media1.52×
19CookingFood & Beverages1.51×
20CouponsShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berlin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berlin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.11×
SpiritualityBALANCE1.42×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berlin audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Family OrientationCONSERVATISM0.86×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Berlin have in United States?

Berlin has an estimated audience of 1,476,317 people in United States, concentrated in California and New York.

02

What is the gender split and age of Berlin fans?

51.6% of Berlin fans are female, 48.4% are male, with an average age of 39.1 years.

03

Which brands do Berlin fans like most?

Berlin fans show strongest brand affinity for Google Flights (15.95×), Germany (11.55×), and American Cruise Lines (28.23×) over the country average.

04

Where do Berlin fans live in United States?

Berlin fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Berlin fans also like?

Beyond Berlin itself, the audience over-indexes on Germany (11.55×), American Cruise Lines (28.23×), St. Augustine, Florida (12×), and Cooking (1.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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