Berlin Audience in United States
Berlin has an estimated audience of 1,476,317 people in United States. 51.6% are female, 48.4% are male, average age 39.1. Top regions: California, New York, Texas. Top brand affinities: Urban Outfitters, Goop, Governor of Michigan, Wok, Hibachi.
The average Berlin fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Urban Outfitters, Goop, Governor of Michigan, with strongest over-indexing on Urban Outfitters (5.71× the country average). Demographically, the Berlin audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Berlin fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 39.1 |
| Estimated audience size | 1,476,317 |
Audience persona
The typical Berlin fan in United States is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 206,722 | 1.27× |
| New York | 141,008 | 1.71× |
| Texas | 117,876 | 0.93× |
| Florida | 99,604 | 1× |
| Illinois | 52,138 | 1.06× |
| New Jersey | 51,090 | 1.36× |
| Pennsylvania | 49,334 | 0.99× |
| Ohio | 46,736 | 1.03× |
| Massachusetts | 44,585 | 1.53× |
| Virginia | 41,686 | 1.16× |
| Georgia | 39,153 | 0.86× |
| North Carolina | 38,178 | 0.86× |
| Minnesota | 37,647 | 1.78× |
| Connecticut | 34,587 | 2.34× |
| Maryland | 34,490 | 1.36× |
| Washington | 34,169 | 1.15× |
| Arizona | 31,705 | 1.05× |
| Michigan | 30,358 | 0.79× |
| Wisconsin | 24,812 | 1.12× |
| Colorado | 22,131 | 0.95× |
| Tennessee | 20,775 | 0.7× |
| Indiana | 19,118 | 0.71× |
| South Carolina | 17,613 | 0.79× |
| Missouri | 16,620 | 0.7× |
| Oregon | 16,214 | 0.96× |
| Alabama | 15,436 | 0.75× |
| Nevada | 13,100 | 0.92× |
| Louisiana | 12,161 | 0.64× |
| Kentucky | 11,821 | 0.64× |
| Oklahoma | 11,163 | 0.68× |
| Utah | 10,745 | 0.81× |
| Kansas | 8,676 | 0.75× |
| Washington, District of Columbia | 8,487 | 1.91× |
| New Hampshire | 8,377 | 1.44× |
| Iowa | 8,204 | 0.67× |
| Arkansas | 7,526 | 0.62× |
| Mississippi | 7,322 | 0.6× |
| Delaware | 5,807 | 1.43× |
| Maine | 5,610 | 1.06× |
| New Mexico | 5,355 | 0.72× |
| West Virginia | 5,083 | 0.74× |
| Vermont | 5,030 | 1.94× |
| Nebraska | 4,913 | 0.66× |
| Idaho | 4,909 | 0.66× |
| Hawaii | 4,786 | 0.75× |
| Rhode Island | 4,758 | 1.01× |
| Montana | 2,806 | 0.69× |
| Alaska | 2,719 | 0.86× |
| South Dakota | 2,361 | 0.69× |
| North Dakota | 1,972 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 5.71× | Shopping |
| Goop | 11.71× | Internet & Social Media |
| Governor of Michigan | 13.87× | Politics & Society |
| Wok | 11.93× | Food & Beverages |
| Hibachi | 13.48× | Food & Beverages |
| Fairy godmother | 12.56× | Literature |
| Google Home | 10.86× | Technology & Electronics |
| headspace | 15.61× | Health |
| Kenosha, Wisconsin | 17.97× | Travel & Leisure |
| Elsword | 23.13× | Games |
| Historic site | 5.87× | Arts & Culture |
| Cherish (group) | 14.33× | Music & Radio |
| Grace Slick | 10.79× | Music & Radio |
| Grinch | 4.9× | Movies & TV |
| Progressive rock | 2.5× | Music & Radio |
| Hipster | 11.23× | Politics & Society |
| Vocal harmony | 4.75× | Music & Radio |
| El Paso County, Colorado | 13.3× | Travel & Leisure |
| Ira Glass | 17.46× | Music & Radio |
| Kikar HaShabbat | 16.25× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.43 |
| Risk Appetite | THRILL | 2.49 |
| Luxury Orientation | PREMIUM | 2.35 |
| Community Orientation | OPEN | 1.41 |
| Travelling | THRILL | 1.4 |
| Mindfulness | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.9% |
| Italy | 12.4% |
| France | 7.2% |
See Berlin audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Berlin have in United States?
Berlin has an estimated audience of 1,476,317 people in United States, concentrated in California and New York.
What is the gender split and age of Berlin fans?
51.6% of Berlin fans are female, 48.4% are male, with an average age of 39.1 years.
Which brands do Berlin fans like most?
Berlin fans show strongest brand affinity for Urban Outfitters (5.71×), Goop (11.71×), and Governor of Michigan (13.87×) over the country average.
Where do Berlin fans live in United States?
Berlin fans in United States are most concentrated in California (reach 206,722), New York (reach 141,008), and Texas (reach 117,876). These three regions account for the largest share of the active audience.
What other brands do Berlin fans also like?
Beyond Berlin itself, the audience over-indexes on Goop (11.71×), Governor of Michigan (13.87×), Wok (11.93×), and Hibachi (13.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.