Bowling Audience in Germany
Bowling has an estimated audience of 1,169,472 people in Germany. 40.7% are female, 59.3% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FC St. Pauli, SV Werder Bremen, Dynamo Dresden, Hamburger SV, Chess.
The average Bowling fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FC St. Pauli, SV Werder Bremen, Dynamo Dresden, with strongest over-indexing on FC St. Pauli (34.7× the country average). Demographically, the Bowling audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Bowling fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 36.1 |
| Estimated audience size | 1,169,472 |
Audience persona
The typical Bowling fan in Germany is more male, around 36.1 years old, with strong Sports Activity tendencies and a notable affinity for FC St. Pauli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,342 | 1.01× |
| Bayern | 199,575 | 1.06× |
| Baden-Württemberg | 167,691 | 1.05× |
| Niedersachsen | 101,210 | 0.89× |
| Hessen | 94,833 | 1.06× |
| Berlin | 91,661 | 1.75× |
| Sachsen | 57,621 | 1× |
| Rheinland-Pfalz | 56,765 | 0.97× |
| Brandenburg | 40,399 | 1.11× |
| Schleswig-Holstein | 39,069 | 0.93× |
| Hamburg | 30,441 | 1.15× |
| Sachsen-Anhalt | 24,965 | 0.82× |
| Thüringen | 19,061 | 0.64× |
| Mecklenburg-Vorpommern | 16,703 | 0.75× |
| Saarland | 10,891 | 0.76× |
| Bremen | 10,305 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC St. Pauli | 34.7× | Sports |
| SV Werder Bremen | 4.37× | Sports |
| Dynamo Dresden | 5.62× | Sports |
| Hamburger SV | 5.73× | Sports |
| Chess | 13.65× | Sports |
| FARSI1 | 22.03× | Movies & TV |
| VfL Bochum | 6.49× | Sports |
| Hannover 96 | 5.59× | Sports |
| VfB Stuttgart | 3.52× | Sports |
| Holstein Kiel | 7.17× | Sports |
| Persian pop music | 16.99× | Music & Radio |
| Borussia Dortmund | 1.73× | Sports |
| Food | 1.87× | Food & Beverages |
| 2. Bundesliga | 2.98× | Sports |
| Roller derby | 21.65× | Sports |
| Sportschau | 2.91× | Sports |
| FC Bayern Munich | 2.05× | Sports |
| Bundesliga | 2.06× | Sports |
| 3. Liga | 4.17× | Sports |
| Eintracht Braunschweig | 5.45× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.15 |
| Patriotism | CONSERVATISM | 1.15 |
| Urban Lifestyle | OPEN | 1.14 |
| Tradition | CONSERVATISM | 1.05 |
| Convenience Orientation | PREMIUM | 1.05 |
| Community Orientation | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 7.4% |
| Germany | 4.3% |
See Bowling audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Bowling have in Germany?
Bowling has an estimated audience of 1,169,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bowling fans?
40.7% of Bowling fans are female, 59.3% are male, with an average age of 36.1 years.
Which brands do Bowling fans like most?
Bowling fans show strongest brand affinity for FC St. Pauli (34.7×), SV Werder Bremen (4.37×), and Dynamo Dresden (5.62×) over the country average.
Where do Bowling fans live in Germany?
Bowling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,342), Bayern (reach 199,575), and Baden-Württemberg (reach 167,691). These three regions account for the largest share of the active audience.
What other brands do Bowling fans also like?
Beyond Bowling itself, the audience over-indexes on SV Werder Bremen (4.37×), Dynamo Dresden (5.62×), Hamburger SV (5.73×), and Chess (13.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bowling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.