Rascasse Audience Intelligence

Bowling Audience in Germany

A data profile of the people who buy, follow and care about Bowling in Germany — modelled from more than twelve digital signal sources. Bowling has an estimated audience of 1,169,472 people in Germany.

#100among Sport in Germany#2848among Topic in Germany#464in Sports

The average Bowling fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC St. Pauli, SV Werder Bremen, Dynamo Dresden, with strongest over-indexing on FC St. Pauli (34.7× the country average).

Demographically, the Bowling audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bowling fan in Germany is more male, around 36.1 years old, with strong Tradition tendencies and a notable affinity for FC St. Pauli.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bowling profile in Germany.

Audience size
1.2M
in Germany
Gender
40.7%♀
59.3% male
Age
36.1
average years
Country rank
#5670
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bowling fans

40.7% are female, 59.3% are male, average age 36.1.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Bowling audience in Germany
MetricValue
Female40.7%
Male59.3%
Average age36.1
Estimated audience size1,169,472
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Bowling audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Bowling audience comes from Germany.

Worldwide audience distribution share by country for Bowling
CountryShare
United States29.5%
United Kingdom7.4%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bowling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bowling fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.63×
02Hamburg~30K1.14×
03Brandenburg~40K1.09×
04Hessen~100K1.08×
05Bremen~10K1.07×
06Bayern~200K1.05×
07Baden-Württemberg~200K1.04×
08Sachsen~60K1.00×
09Nordrhein-Westfalen~300K0.99×
10Rheinland-Pfalz~60K0.97×
11Schleswig-Holstein~40K0.93×
12Niedersachsen~100K0.89×
13Sachsen-Anhalt~30K0.86×
14Mecklenburg-Vorpommern~20K0.81×
15Saarland~10K0.81×
16Thüringen~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Bowling, Germany
0.68×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bowling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bowling audience
#·InterestCategoryAffinity×
01FC St. PauliSports34.70×
02FARSI1Movies & TV22.03×
03Roller derbySports21.65×
04Persian pop musicMusic & Radio16.99×
05ChessSports13.65×
06Holstein KielSports7.17×
07VfL BochumSports6.49×
08Esther SchweinsMovies & TV6.00×
09Hamburger SVSports5.73×
10Dynamo DresdenSports5.62×
11Hannover 96Sports5.59×
12SV Werder BremenSports4.37×
133. LigaSports4.17×
14Borussia MönchengladbachSports4.07×
15VfB StuttgartSports3.52×
162. BundesligaSports2.98×
17SportschauSports2.91×
18BundesligaSports2.06×
19FC Bayern MunichSports2.05×
20FoodFood & Beverages1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bowling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bowling audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.11×
PatriotismCONSERVATISM1.04×
Convenience OrientationPREMIUM1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bowling audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.47×
Risk AppetiteTHRILL0.54×
Design AffinityPREMIUM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bowling have in Germany?

Bowling has an estimated audience of 1,169,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bowling fans?

40.7% of Bowling fans are female, 59.3% are male, with an average age of 36.1 years.

03

Which brands do Bowling fans like most?

Bowling fans show strongest brand affinity for FC St. Pauli (34.7×), SV Werder Bremen (4.37×), and Dynamo Dresden (5.62×) over the country average.

04

Where do Bowling fans live in Germany?

Bowling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bowling fans also like?

Beyond Bowling itself, the audience over-indexes on SV Werder Bremen (4.37×), Dynamo Dresden (5.62×), Hamburger SV (5.73×), and Chess (13.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Bowling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bowling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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