Chess Audience in Germany
Chess has an estimated audience of 900,294 people in Germany. 34.4% are female, 65.6% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FC St. Pauli, Chess.com, Tagesschau, SV Werder Bremen, Bowling.
The average Chess fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FC St. Pauli, Chess.com, Tagesschau, with strongest over-indexing on FC St. Pauli (23.46× the country average). Demographically, the Chess audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Chess fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 35.8 |
| Estimated audience size | 900,294 |
Audience persona
The typical Chess fan in Germany is more male, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for FC St. Pauli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 228,597 | 1.16× |
| Bayern | 171,970 | 1.19× |
| Baden-Württemberg | 150,358 | 1.22× |
| Hessen | 97,477 | 1.42× |
| Niedersachsen | 74,870 | 0.86× |
| Rheinland-Pfalz | 53,924 | 1.2× |
| Berlin | 51,725 | 1.28× |
| Schleswig-Holstein | 30,876 | 0.96× |
| Sachsen | 30,559 | 0.69× |
| Brandenburg | 22,537 | 0.81× |
| Hamburg | 20,148 | 0.99× |
| Thüringen | 15,125 | 0.66× |
| Sachsen-Anhalt | 13,233 | 0.57× |
| Saarland | 12,750 | 1.15× |
| Bremen | 9,890 | 1.28× |
| Mecklenburg-Vorpommern | 9,715 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC St. Pauli | 23.46× | Sports |
| Chess.com | 20.73× | Sports |
| Tagesschau | 2.85× | Movies & TV |
| SV Werder Bremen | 3.26× | Sports |
| Bowling | 11.16× | Sports |
| Roller derby | 23.35× | Sports |
| Bobby Fischer | 24.14× | Sports |
| Borussia Dortmund | 1.71× | Sports |
| Hamburger SV | 3.58× | Sports |
| RB Leipzig | 3.62× | Sports |
| FC Augsburg | 6.55× | Sports |
| Transfermarkt | 2.69× | Sports |
| Computer chess | 25.48× | Games |
| SC Freiburg | 4.36× | Sports |
| 2. Bundesliga | 2.23× | Sports |
| Garry Kasparov | 39.93× | Sports |
| Eintracht Frankfurt | 1.96× | Sports |
| Hungary national football team | 7.43× | Sports |
| Holstein Kiel | 4.27× | Sports |
| FIFA World Cup | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.12 |
| Convenience Orientation | PREMIUM | 1.12 |
| Urban Lifestyle | OPEN | 1.1 |
| Sports Activity | POWER | 1.09 |
| Spirituality | BALANCE | 1.08 |
| Patriotism | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 4.8% |
| China | 4.6% |
See Chess audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Chess have in Germany?
Chess has an estimated audience of 900,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chess fans?
34.4% of Chess fans are female, 65.6% are male, with an average age of 35.8 years.
Which brands do Chess fans like most?
Chess fans show strongest brand affinity for FC St. Pauli (23.46×), Chess.com (20.73×), and Tagesschau (2.85×) over the country average.
Where do Chess fans live in Germany?
Chess fans in Germany are most concentrated in Nordrhein-Westfalen (reach 228,597), Bayern (reach 171,970), and Baden-Württemberg (reach 150,358). These three regions account for the largest share of the active audience.
What other brands do Chess fans also like?
Beyond Chess itself, the audience over-indexes on Chess.com (20.73×), Tagesschau (2.85×), SV Werder Bremen (3.26×), and Bowling (11.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.