Rascasse Audience Intelligence

Chess Audience in Germany

A data profile of the people who buy, follow and care about Chess in Germany — modelled from more than twelve digital signal sources. Chess has an estimated audience of 900,294 people in Germany.

#113among Sport in Germany#3370among Topic in Germany#569in Sports

The average Chess fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC St. Pauli, Chess.com, Tagesschau, with strongest over-indexing on FC St. Pauli (23.46× the country average).

Demographically, the Chess audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chess fan in Germany is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for FC St. Pauli.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chess profile in Germany.

Audience size
900K
in Germany
Gender
34.4%♀
65.6% male
Age
35.8
average years
Country rank
#7137
Topic in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chess fans

34.4% are female, 65.6% are male, average age 35.8.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Chess audience in Germany
MetricValue
Female34.4%
Male65.6%
Average age35.8
Estimated audience size900,294
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Chess audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Chess audience comes from Germany.

Worldwide audience distribution share by country for Chess
CountryShare
United States13.0%
Japan4.6%
China4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chess audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chess fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.34×
02Hessen~90K1.29×
03Bremen~9K1.22×
04Berlin~50K1.17×
05Bayern~200K1.16×
06Baden-Württemberg~100K1.16×
07Rheinland-Pfalz~50K1.14×
08Nordrhein-Westfalen~200K1.12×
09Schleswig-Holstein~30K0.99×
10Hamburg~20K0.93×
11Niedersachsen~80K0.89×
12Brandenburg~20K0.87×
13Sachsen~40K0.82×
14Thüringen~20K0.78×
15Sachsen-Anhalt~20K0.68×
16Mecklenburg-Vorpommern~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Chess, Germany
0.64×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chess audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chess audience
#·InterestCategoryAffinity×
01Garry KasparovSports39.93×
02Computer chessGames25.48×
03Bobby FischerSports24.14×
04FC St. PauliSports23.46×
05Roller derbySports23.35×
06Chess.comSports20.73×
07BowlingSports11.16×
08Hungary national football teamSports7.43×
09FC AugsburgSports6.55×
10SC FreiburgSports4.36×
11Fortuna DüsseldorfSports4.15×
12RB LeipzigSports3.62×
13Hamburger SVSports3.58×
14SV Werder BremenSports3.26×
15TagesschauMovies & TV2.85×
16TransfermarktSports2.69×
172. BundesligaSports2.23×
18Eintracht FrankfurtSports1.96×
19Borussia DortmundSports1.71×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chess audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chess audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Convenience OrientationPREMIUM1.31×
Urban LifestyleOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chess audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.86×
ExtroversionTHRILL0.86×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chess have in Germany?

Chess has an estimated audience of 900,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chess fans?

34.4% of Chess fans are female, 65.6% are male, with an average age of 35.8 years.

03

Which brands do Chess fans like most?

Chess fans show strongest brand affinity for FC St. Pauli (23.46×), Chess.com (20.73×), and Tagesschau (2.85×) over the country average.

04

Where do Chess fans live in Germany?

Chess fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chess fans also like?

Beyond Chess itself, the audience over-indexes on Chess.com (20.73×), Tagesschau (2.85×), SV Werder Bremen (3.26×), and Bowling (11.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Chess audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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