Clay Audience in United States

Clay has an estimated audience of 9,481,161 people in United States. 66.2% are female, 33.8% are male, average age 38.0. Top regions: California, Texas, New York. Top brand affinities: Finnair, Capital One, Google Maps, Beetlejuice, Diane Keaton.

The average Clay fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Clay audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Clay fans

Demographic split for Clay audience in United States
MetricValue
Female66.2%
Male33.8%
Average age38.0
Estimated audience size9,481,161

Audience persona

The typical Clay fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Clay in United States
RegionReachAffinity
California1,658,5431.59×
Texas1,288,5491.58×
New York946,1281.79×
Florida750,4601.17×
Georgia386,8881.32×
Illinois345,9221.1×
Pennsylvania329,2011.03×
Virginia303,4371.31×
North Carolina297,8911.04×
Ohio287,4110.98×
New Jersey268,4641.11×
Michigan221,5080.89×
Washington216,3441.14×
Arizona195,3851.01×
Massachusetts185,9051×
Tennessee167,6580.88×
Indiana165,1890.95×
Maryland161,4690.99×
Colorado154,1001.03×
Missouri148,3450.97×
Minnesota137,7981.01×
Kentucky125,2481.05×
Alabama121,4520.92×
South Carolina115,2880.81×
Oregon113,4841.04×
Wisconsin112,3680.79×
Louisiana106,4340.87×
Oklahoma98,8700.94×
Utah97,4931.15×
Nevada95,7061.04×
Connecticut93,2320.98×
Kansas73,6640.99×
Arkansas68,9150.88×
Iowa66,4170.85×
Mississippi61,9540.79×
West Virginia50,1701.14×
New Mexico48,8781.03×
Idaho44,3280.93×
Nebraska40,3040.85×
Hawaii39,0960.96×
New Hampshire35,3560.95×
Maine27,3130.8×
Washington, District of Columbia27,1490.95×
Rhode Island26,6400.88×
Delaware20,3060.78×
Vermont19,4181.17×
Montana18,0050.68×
North Dakota16,6690.86×
South Dakota15,1660.69×
Alaska13,6250.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clay audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One12.93×Business & Career
Google Maps10.48×Internet & Social Media
Beetlejuice11.48×Movies & TV
Diane Keaton12.88×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
Khan Academy15.59×Business & Career
CarGurus10.88×Cars & Mobility
DeviantArt13.12×Internet & Social Media
Indeed.com7.38×Business & Career
AccuWeather10.92×Home & Garden
Circle K11.67×Shopping
Billy Bob Thornton14.21×Movies & TV
Jeff Bezos17.76×Business & Career
Bruce Willis11.22×Movies & TV
Google News9.09×News
Catherine Zeta-Jones17.46×Movies & TV
Blake Lively13.79×Movies & TV
ICloud13.16×Technology & Electronics
Harrison Ford15.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clay audience
TraitClusterScore
Design AffinityPREMIUM1.76
SustainabilityBALANCE1.72
DIY MentalityTHRILL1.67
Luxury OrientationPREMIUM1.41
CreativityOPEN1.38
ExtroversionTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Clay
CountryShare
United States23.3%
United Kingdom6.1%
Vietnam5.7%

See Clay audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Clay have in United States?

Clay has an estimated audience of 9,481,161 people in United States, concentrated in California and Texas.

What is the gender split and age of Clay fans?

66.2% of Clay fans are female, 33.8% are male, with an average age of 38.0 years.

Which brands do Clay fans like most?

Clay fans show strongest brand affinity for Finnair (675×), Capital One (12.93×), and Google Maps (10.48×) over the country average.

Where do Clay fans live in United States?

Clay fans in United States are most concentrated in California (reach 1,658,543), Texas (reach 1,288,549), and New York (reach 946,128). These three regions account for the largest share of the active audience.

What other brands do Clay fans also like?

Beyond Clay itself, the audience over-indexes on Capital One (12.93×), Google Maps (10.48×), Beetlejuice (11.48×), and Diane Keaton (12.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.