Plus-size model Audience in United States

Plus-size model logo

Plus-size model has an estimated audience of 7,631,492 people in United States. 65.8% are female, 34.2% are male, average age 35.7. Top brand affinities: Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, Google Home, Historic site.

Top brand affinities include Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Plus-size model audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Extroversion.

Category: Fashion & Accessoires · Type: Topic

Demographics of Plus-size model fans

Demographic split for Plus-size model audience in United States
MetricValue
Female65.8%
Male34.2%
Average age35.7
Estimated audience size7,631,492

Audience persona

The typical Plus-size model fan in United States is more female, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plus-size model audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Lulu 黃路梓茵5.03×Movies & TV
Google Home11.64×Technology & Electronics
Historic site6.65×Arts & Culture
Goop5.73×Internet & Social Media
The Historian16.48×Literature
Bank account2.56×Business & Career
Governor of Michigan7.49×Politics & Society
Home equity1.96×Home & Garden
Vocal harmony4.24×Music & Radio
Fairy godmother6.29×Literature
Grinch3.24×Movies & TV
Eurail16.57×Cars & Mobility
Harlow8.38×Travel & Leisure
Hibachi5.55×Food & Beverages
headspace6.43×Health
Staycation2.09×Home & Garden
Cherish (group)6.9×Music & Radio
Grace Slick5.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plus-size model audience
TraitClusterScore
Luxury OrientationPREMIUM1.68
ExtroversionTHRILL1.39
Early Adopter MentalityPOWER1.35
LGBTQ+ IdentityOPEN1.26
Price SensitivityPREMIUM1.25
MindfulnessBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Plus-size model
CountryShare
United States30.3%
Brazil7.1%
United Kingdom3.6%

See Plus-size model audiences in other countries

More Fashion & Accessoires audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Plus-size model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.