Plus-size model Audience in United States
Plus-size model has an estimated audience of 7,631,492 people in United States. 65.8% are female, 34.2% are male, average age 35.7. Top brand affinities: Finnair, AccuWeather, StubHub, Google Maps, Capital One.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Plus-size model audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Extroversion.
Category: Fashion & Accessoires · Type: Topic
Demographics of Plus-size model fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 35.7 |
| Estimated audience size | 7,631,492 |
Audience persona
The typical Plus-size model fan in United States is more female, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Google Maps | 6.7× | Internet & Social Media |
| Capital One | 6.54× | Business & Career |
| Indeed.com | 5.98× | Business & Career |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.66× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.6× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Circle K | 7.44× | Shopping |
| Natalie Portman | 11.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.68 |
| Extroversion | THRILL | 1.39 |
| Early Adopter Mentality | POWER | 1.35 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Price Sensitivity | PREMIUM | 1.25 |
| Mindfulness | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Brazil | 7.1% |
| United Kingdom | 3.6% |
See Plus-size model audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Plus-size model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.