Rascasse Audience Intelligence

Plus-size model Audience in United States

A data profile of the people who buy, follow and care about Plus-size model in United States — modelled from more than twelve digital signal sources. Plus-size model has an estimated audience of 7,631,492 people in United States.

#2839among Topic in United States#242in Fashion & Accessoires

The average Plus-size model fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Plus-size clothing, Lane Bryant, Google Drive, with strongest over-indexing on Plus-size clothing (3.45× the country average).

Demographically, the Plus-size model audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plus-size model fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Plus-size clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plus-size model profile in United States.

Audience size
7.6M
in United States
Gender
65.8%♀
34.2% male
Age
35.7
average years
Country rank
#4653
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plus-size model fans

65.8% are female, 34.2% are male, average age 35.7.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Plus-size model audience in United States
MetricValue
Female65.8%
Male34.2%
Average age35.7
Estimated audience size7,631,492
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Plus-size model audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Plus-size model audience comes from United States.

Worldwide audience distribution share by country for Plus-size model
CountryShare
United States30.3%
Brazil7.1%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plus-size model audience in United States is strongest.

Fig. 05

Top regions by affinity

Plus-size model fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~300K1.24×
02Georgia~300K1.11×
03Tennessee~200K1.11×
04Alabama~100K1.11×
05Louisiana~100K1.11×
06Pennsylvania~300K1.09×
07Maryland~100K1.09×
08Missouri~100K1.08×
09Kentucky~100K1.08×
10New York~500K1.07×
11Virginia~200K1.06×
12Maine~30K1.06×
13North Carolina~200K1.05×
14California~900K1.04×
15New Jersey~200K1.04×
16Connecticut~80K1.04×
17West Virginia~40K1.04×
18Illinois~300K1.03×
19Massachusetts~200K1.03×
20Indiana~100K1.03×
21South Carolina~100K1.03×
22Oklahoma~90K1.03×
23Arkansas~60K1.02×
24Michigan~200K1.01×
25Arizona~200K1.01×
26Mississippi~60K1.01×
27Washington~200K1.00×
28Oregon~90K1.00×
29Delaware~20K1.00×
30Texas~700K0.99×
31Idaho~40K0.99×
32New Hampshire~30K0.99×
33Vermont~10K0.99×
34Iowa~60K0.98×
35New Mexico~40K0.98×
36Wisconsin~100K0.97×
37Kansas~60K0.97×
38Rhode Island~20K0.97×
39Alaska~20K0.97×
40Nebraska~40K0.96×
41Washington, District of Columbia~20K0.96×
42Wyoming~10K0.96×
43Nevada~70K0.95×
44Montana~20K0.95×
45Minnesota~100K0.94×
46North Dakota~10K0.94×
47South Dakota~20K0.93×
48Hawaii~30K0.92×
49Florida~500K0.91×
50Colorado~100K0.90×
Fig. 06

Affinity by region

Affinity by region — Plus-size model, United States
0.90×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plus-size model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plus-size model audience
#·InterestCategoryAffinity×
01Michelle RodriguezMovies & TV7.54×
02Lane BryantFashion & Accessoires4.63×
03Digital cameraTechnology & Electronics3.99×
04Plus-size clothingFashion & Accessoires3.45×
05Dillard'sFashion & Accessoires2.32×
06Five BelowShopping2.31×
07J. C. PenneyShopping2.27×
08Natural skin careBeauty & Wellness2.25×
09Cyber MondayShopping2.01×
10Google DriveTechnology & Electronics1.98×
11CVS PharmacyShopping1.92×
12ULTA BeautyBeauty & Wellness1.92×
13Black Friday (shopping)Shopping1.73×
14Nordstrom rackFashion & Accessoires1.71×
15TrousersFashion & Accessoires1.68×
16WalgreensShopping1.67×
17FragrancesBeauty & Wellness1.67×
18HairstyleBeauty & Wellness1.61×
19Dollar GeneralShopping1.55×
20Trader Joe'sShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plus-size model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plus-size model audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
Luxury OrientationPREMIUM1.48×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plus-size model audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
PatriotismCONSERVATISM0.84×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plus-size model have in United States?

Plus-size model has an estimated audience of 7,631,492 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plus-size model fans?

65.8% of Plus-size model fans are female, 34.2% are male, with an average age of 35.7 years.

03

Which brands do Plus-size model fans like most?

Plus-size model fans show strongest brand affinity for Plus-size clothing (3.45×), Lane Bryant (4.63×), and Google Drive (1.98×) over the country average.

04

Where do Plus-size model fans live in United States?

Plus-size model fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Plus-size model fans also like?

Beyond Plus-size model itself, the audience over-indexes on Lane Bryant (4.63×), Google Drive (1.98×), Michelle Rodriguez (7.54×), and Digital camera (3.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Plus-size model audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plus-size model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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