Rascasse Audience Intelligence

Lane Bryant Target Market in United States

A data profile of the people who buy, follow and care about Lane Bryant in United States — modelled from more than twelve digital signal sources. Lane Bryant has an estimated audience of 10,933,442 people in United States.

#330among Brand in United States#167in Fashion & Accessoires

The average Lane Bryant fan in United States is 42.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Torrid, Kohl's, Women's clothing, with strongest over-indexing on Torrid (9.85× the country average).

Demographically, the Lane Bryant audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lane Bryant fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Torrid.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lane Bryant profile in United States.

Audience size
10.9M
in United States
Gender
87.0%♀
13.0% male
Age
42.7
average years
Country rank
#3275
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lane Bryant

87.0% are female, 13.0% are male, average age 42.7.

Fig. 02

Gender split

87.0%
Female
13.0%
Male
Demographic split for Lane Bryant audience in United States
MetricValue
Female87.0%
Male13.0%
Average age42.7
Estimated audience size10,933,442
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Lane Bryant audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3922%
40-4926%
50+25%
Fig. 04

Worldwide distribution

95.5%

of the worldwide Lane Bryant audience comes from United States.

Worldwide audience distribution share by country for Lane Bryant
CountryShare
United States95.5%
Canada3.1%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lane Bryant audience in United States is strongest.

Fig. 05

Top regions by affinity

Lane Bryant customers by region in United States
#RegionReachAffinity×
01Mississippi~200K1.78×
02Alabama~200K1.60×
03Kentucky~200K1.60×
04Tennessee~300K1.58×
05West Virginia~80K1.55×
06Ohio~500K1.44×
07South Carolina~200K1.42×
08Louisiana~200K1.42×
09Arkansas~100K1.36×
10North Carolina~400K1.34×
11Indiana~300K1.33×
12Michigan~400K1.30×
13Delaware~40K1.27×
14Missouri~200K1.24×
15Georgia~400K1.19×
16Wisconsin~200K1.18×
17Oklahoma~100K1.17×
18Illinois~400K1.16×
19Maryland~200K1.14×
20Virginia~300K1.13×
21Pennsylvania~400K1.12×
22Iowa~100K1.10×
23Texas~1M1.09×
24Minnesota~200K1.07×
25Oregon~100K1.06×
26Nebraska~60K1.03×
27Kansas~90K1.01×
28North Dakota~20K0.93×
29Maine~30K0.89×
30Idaho~50K0.86×
31Arizona~200K0.83×
32South Dakota~20K0.83×
33Washington~200K0.82×
34Florida~600K0.80×
35Nevada~80K0.78×
36Rhode Island~30K0.78×
37New Jersey~200K0.77×
38New Mexico~40K0.75×
39Connecticut~80K0.72×
40New York~400K0.71×
41Utah~70K0.71×
42Colorado~100K0.70×
43New Hampshire~30K0.68×
44California~800K0.66×
45Massachusetts~100K0.65×
46Washington, District of Columbia~20K0.55×
47Vermont~10K0.55×
48Montana~10K0.43×
49Alaska~10K0.43×
50Hawaii~9K0.20×
Fig. 06

Affinity by region

Affinity by region — Lane Bryant, United States
0.20×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lane Bryant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lane Bryant audience
#·InterestCategoryAffinity×
01Catherines Plus SizesShopping13.17×
02EloquiiFashion & Accessoires11.35×
03TorridFashion & Accessoires9.85×
04J.JillShopping7.79×
05MauricesFashion & Accessoires5.70×
06Plus-size clothingFashion & Accessoires3.75×
07Kohl'sShopping2.95×
08Nordstrom rackFashion & Accessoires2.77×
09J. C. PenneyShopping2.54×
10T.J.MaxxShopping2.53×
11MarshallsFashion & Accessoires2.50×
12Women's clothingFashion & Accessoires2.24×
13Old NavyFashion & Accessoires2.21×
14Google DocsInternet & Social Media2.07×
15NordstromShopping1.98×
16Hobby LobbyHome & Garden1.90×
17Macy'sShopping1.86×
18Trader Joe'sShopping1.86×
19Sales promotionShopping1.72×
20Target CorporationShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lane Bryant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lane Bryant audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.71×
CreativityOPEN1.51×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lane Bryant audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Risk AppetiteTHRILL0.83×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lane Bryant's target market in United States?

Lane Bryant's target market in United States covers an estimated 10,933,442 people, concentrated in Texas and California.

02

What is the gender split and age of Lane Bryant customers?

87.0% of the Lane Bryant audience are female, 13.0% are male, with an average age of 42.7 years.

03

Which brands do Lane Bryant fans like most?

Lane Bryant fans show strongest brand affinity for Torrid (9.85×), Kohl's (2.95×), and Women's clothing (2.24×) over the country average.

04

Where do Lane Bryant fans live in United States?

Lane Bryant fans in United States are most concentrated in Texas (reach ~1M), California (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Lane Bryant fans also like?

Beyond Lane Bryant itself, the audience over-indexes on Kohl's (2.95×), Women's clothing (2.24×), Nordstrom rack (2.77×), and Marshalls (2.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Lane Bryant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lane Bryant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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