Lane Bryant Audience in United States

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Lane Bryant has an estimated audience of 10,890,815 people in United States. 87.0% are female, 13.0% are male, average age 42.7. Top regions: Texas, California, Florida. Top brand affinities: Torrid, Kohl's, Women's clothing, Nordstrom rack, Marshalls.

The average Lane Bryant fan in United States is 42.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Torrid, Kohl's, Women's clothing, with strongest over-indexing on Torrid (9.85× the country average). Demographically, the Lane Bryant audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Lane Bryant fans

Demographic split for Lane Bryant audience in United States
MetricValue
Female87.0%
Male13.0%
Average age42.7
Estimated audience size10,890,815

Audience persona

The typical Lane Bryant fan in United States is more female, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Torrid.

Top regions in United States

Top regions ranked by reach for Lane Bryant in United States
RegionReachAffinity
Texas1,060,4031.13×
California843,9880.7×
Florida586,5410.8×
Ohio500,6891.49×
New York455,6750.75×
North Carolina441,0511.35×
Illinois436,9511.2×
Georgia415,9361.24×
Pennsylvania410,6501.12×
Michigan375,2261.32×
Tennessee344,2681.58×
Virginia311,4851.17×
Indiana264,5401.33×
Alabama241,6931.59×
South Carolina236,0601.44×
Kentucky221,6451.62×
Missouri219,6121.25×
New Jersey218,3110.79×
Maryland210,7621.13×
Louisiana205,2031.46×
Wisconsin193,9021.18×
Washington187,8080.86×
Arizona177,4620.8×
Minnesota161,9891.04×
Mississippi157,2071.75×
Massachusetts147,5170.69×
Oklahoma141,0521.17×
Oregon128,5901.03×
Arkansas123,4311.38×
Colorado117,4200.68×
Iowa97,5051.09×
Kansas86,8161.01×
Connecticut79,8270.73×
Nevada79,2740.75×
West Virginia73,0681.44×
Utah70,0400.72×
Nebraska54,3270.99×
Idaho45,5060.83×
New Mexico39,6380.73×
Delaware37,0791.23×
Maine33,6100.86×
New Hampshire28,4400.66×
Rhode Island26,1950.76×
South Dakota20,1530.8×
North Dakota19,8000.89×
Washington, District of Columbia17,6480.54×
Montana12,2510.41×
Vermont9,9730.52×
Alaska8,8810.38×
Wyoming7,7750.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lane Bryant audience
BrandAffinityCategory
Torrid9.85×Fashion & Accessoires
Kohl's2.95×Shopping
Women's clothing2.24×Fashion & Accessoires
Nordstrom rack2.77×Fashion & Accessoires
Marshalls2.5×Fashion & Accessoires
Old Navy2.21×Fashion & Accessoires
Plus-size clothing3.75×Fashion & Accessoires
Maurices5.7×Fashion & Accessoires
Sales promotion1.72×Shopping
Eloquii11.35×Fashion & Accessoires
T.J.Maxx2.53×Shopping
J. C. Penney2.54×Shopping
Google Docs2.07×Internet & Social Media
Hobby Lobby1.9×Home & Garden
Macy's1.72×Shopping
Macy's1.86×Shopping
Nordstrom1.98×Shopping
The Gilded Age2.42×Movies & TV
J.Jill7.79×Shopping
Target Corporation1.6×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lane Bryant audience
TraitClusterScore
Luxury OrientationPREMIUM2.95
SustainabilityBALANCE1.71
ExtroversionTHRILL1.61
Risk AppetiteTHRILL1.36
Early Adopter MentalityPOWER1.26
Healthy LifestyleBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Lane Bryant
CountryShare
United States95.5%
Canada3.1%
China0.4%

See Lane Bryant audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Lane Bryant have in United States?

Lane Bryant has an estimated audience of 10,890,815 people in United States, concentrated in Texas and California.

What is the gender split and age of Lane Bryant fans?

87.0% of Lane Bryant fans are female, 13.0% are male, with an average age of 42.7 years.

Which brands do Lane Bryant fans like most?

Lane Bryant fans show strongest brand affinity for Torrid (9.85×), Kohl's (2.95×), and Women's clothing (2.24×) over the country average.

Where do Lane Bryant fans live in United States?

Lane Bryant fans in United States are most concentrated in Texas (reach 1,060,403), California (reach 843,988), and Florida (reach 586,541). These three regions account for the largest share of the active audience.

What other brands do Lane Bryant fans also like?

Beyond Lane Bryant itself, the audience over-indexes on Kohl's (2.95×), Women's clothing (2.24×), Nordstrom rack (2.77×), and Marshalls (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lane Bryant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.