Catherines Plus Sizes Audience in United States

Catherines Plus Sizes logo

Catherines Plus Sizes has an estimated audience of 1,081,271 people in United States. 73.2% are female, 26.8% are male, average age 34.5. Top regions: Texas, Illinois, California. Top brand affinities: Hair Cuttery, Autism Awareness, Woman Within, Google Maps, Diabetes mellitus awareness.

The average Catherines Plus Sizes fan in United States is 34.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Illinois, California. Top brand affinities include Hair Cuttery, Autism Awareness, Woman Within, with strongest over-indexing on Hair Cuttery (66.43× the country average). Demographically, the Catherines Plus Sizes audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Plus size clothing

Demographics of Catherines Plus Sizes fans

Demographic split for Catherines Plus Sizes audience in United States
MetricValue
Female73.2%
Male26.8%
Average age34.5
Estimated audience size1,081,271

Audience persona

The typical Catherines Plus Sizes fan in United States is more female, around 34.5 years old, with strong Creativity tendencies and a notable affinity for Hair Cuttery.

Top regions in United States

Top regions ranked by reach for Catherines Plus Sizes in United States
RegionReachAffinity
Texas121,8621.31×
Illinois99,9132.77×
California59,5170.5×
Tennessee52,6162.43×
Florida48,6920.67×
Missouri43,0612.47×
Michigan41,3111.46×
New York38,1420.63×
Ohio37,6871.13×
Louisiana36,0862.59×
Indiana33,8551.71×
Georgia30,3690.91×
Pennsylvania25,0760.69×
Virginia25,0100.95×
Oklahoma24,3002.02×
North Carolina23,7180.73×
Wisconsin23,4431.44×
Kentucky20,9261.54×
Alabama20,8211.38×
Mississippi19,6852.21×
Kansas17,2132.02×
New Jersey16,2250.59×
South Carolina14,7560.91×
Minnesota12,7760.82×
Washington11,9770.55×
Arkansas11,5461.3×
Arizona11,1090.5×
Maryland10,8110.58×
Massachusetts9,8720.46×
Nebraska9,5681.76×
Iowa8,8580.99×
Oregon8,1770.66×
Colorado6,4060.38×
Idaho6,1421.13×
Connecticut5,1050.47×
West Virginia4,4550.88×
Nevada3,6140.35×
Utah2,8080.29×
Maine2,5440.66×
New Hampshire2,5330.59×
Rhode Island2,0970.61×
South Dakota2,0470.82×
New Mexico1,9140.35×
Montana1,9100.64×
Delaware1,8780.63×
North Dakota1,4160.64×
Alaska9390.41×
Vermont9330.49×
Washington, District of Columbia8720.27×
Wyoming8630.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Catherines Plus Sizes audience
BrandAffinityCategory
Hair Cuttery66.43×Beauty & Wellness
Autism Awareness19.03×Health
Woman Within40.87×Fashion & Accessoires
Google Maps7.77×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Indeed.com7.24×Business & Career
Alexandra Daddario17.21×Movies & TV
Sarah Jessica Parker21.02×Movies & TV
Google News9.08×News
MSN5.89×News
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Lane Bryant12.35×Fashion & Accessoires
Capital One5.15×Business & Career
Enterprise Rent-A-Car7.31×Cars & Mobility
Kendra Scott12.48×Fashion & Accessoires
Apple Store9.22×Shopping
DuckDuckGo10.43×Internet & Social Media
Robert Pattinson13.49×Movies & TV
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Catherines Plus Sizes audience
TraitClusterScore
CreativityOPEN1.51
Family OrientationCONSERVATISM1.49
Community OrientationOPEN1.47
TraditionCONSERVATISM1.31
DIY MentalityTHRILL1.29
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Catherines Plus Sizes
CountryShare
United States95.7%
Japan0.5%
Netherlands0.4%

See Catherines Plus Sizes audiences in other countries

More Plus size clothing audiences in United States

Frequently asked questions

How many fans does Catherines Plus Sizes have in United States?

Catherines Plus Sizes has an estimated audience of 1,081,271 people in United States, concentrated in Texas and Illinois.

What is the gender split and age of Catherines Plus Sizes fans?

73.2% of Catherines Plus Sizes fans are female, 26.8% are male, with an average age of 34.5 years.

Which brands do Catherines Plus Sizes fans like most?

Catherines Plus Sizes fans show strongest brand affinity for Hair Cuttery (66.43×), Autism Awareness (19.03×), and Woman Within (40.87×) over the country average.

Where do Catherines Plus Sizes fans live in United States?

Catherines Plus Sizes fans in United States are most concentrated in Texas (reach 121,862), Illinois (reach 99,913), and California (reach 59,517). These three regions account for the largest share of the active audience.

What other brands do Catherines Plus Sizes fans also like?

Beyond Catherines Plus Sizes itself, the audience over-indexes on Autism Awareness (19.03×), Woman Within (40.87×), Google Maps (7.77×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Catherines Plus Sizes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.