Rascasse Audience Intelligence

Drury Hotels Target Market in United States

A data profile of the people who buy, follow and care about Drury Hotels in United States — modelled from more than twelve digital signal sources. Drury Hotels has an estimated audience of 387,355 people in United States.

#4381among Brand in United States#3473in Travel & Leisure

The average Drury Hotels fan in United States is 37.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Missouri.

Top brand affinities include Key Food, Wingate By Wyndham, LibreOffice, with strongest over-indexing on Key Food (71.51× the country average).

Demographically, the Drury Hotels audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drury Hotels fan in United States is more female, around 37.6 years old, with strong Travelling tendencies and a notable affinity for Key Food.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drury Hotels profile in United States.

Audience size
387K
in United States
Gender
58.8%♀
41.2% male
Age
37.6
average years
Country rank
#42306
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Drury Hotels

58.8% are female, 41.2% are male, average age 37.6.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Drury Hotels audience in United States
MetricValue
Female58.8%
Male41.2%
Average age37.6
Estimated audience size387,355
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Drury Hotels audience in United States
Age bracketShare%
16-1927%
20-2917%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

88.4%

of the worldwide Drury Hotels audience comes from United States.

Worldwide audience distribution share by country for Drury Hotels
CountryShare
United States88.4%
United Kingdom3.4%
Canada1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drury Hotels audience in United States is strongest.

Fig. 05

Top regions by affinity

Drury Hotels customers by region in United States
#RegionReachAffinity×
01Missouri~40K5.71×
02New Mexico~5K2.62×
03Minnesota~10K2.33×
04Tennessee~20K2.24×
05Wisconsin~10K2.08×
06Ohio~20K1.96×
07Kentucky~9K1.76×
08Kansas~5K1.75×
09Iowa~5K1.62×
10Indiana~10K1.55×
11Texas~50K1.45×
12Florida~40K1.45×
13South Carolina~8K1.42×
14Alabama~8K1.40×
15Illinois~20K1.36×
16Arizona~10K1.30×
17Nebraska~2K1.19×
18Mississippi~4K1.18×
19Virginia~10K1.14×
20Louisiana~6K1.14×
21Colorado~6K1.00×
22Georgia~10K0.99×
23Arkansas~3K0.98×
24North Carolina~10K0.95×
25Oklahoma~4K0.87×
26West Virginia~2K0.84×
27Michigan~8K0.82×
28South Dakota<1K0.79×
29Pennsylvania~10K0.78×
30North Dakota<1K0.78×
31Alaska<1K0.77×
32Vermont<1K0.76×
33Montana<1K0.69×
34Delaware<1K0.67×
35Hawaii~1K0.65×
36Rhode Island<1K0.64×
37Maine<1K0.63×
38Idaho~1K0.61×
39New Hampshire<1K0.61×
40Washington, District of Columbia<1K0.60×
41Maryland~4K0.56×
42Utah~2K0.47×
43Connecticut~2K0.46×
44Nevada~2K0.46×
45Oregon~2K0.42×
46New Jersey~4K0.39×
47Massachusetts~3K0.37×
48New York~8K0.36×
49Washington~3K0.33×
50California~9K0.21×
Fig. 06

Affinity by region

Affinity by region — Drury Hotels, United States
0.21×1.00×5.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drury Hotels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drury Hotels audience
#·InterestCategoryAffinity×
01Wingate By WyndhamTravel & Leisure189.24×
02Strategic studiesBusiness & Career177.91×
03North-West UniversityBusiness & Career166.06×
04LibreOfficeTechnology & Electronics109.04×
05Doug E. FreshMusic & Radio93.67×
06RuskFood & Beverages91.11×
07Country Inns & SuitesTravel & Leisure83.93×
08Pocket GamerGames77.49×
09Key FoodShopping71.51×
10Abt ElectronicsShopping63.42×
11Five StarMovies & TV45.71×
12Days InnTravel & Leisure45.01×
13Fazoli'sFood & Beverages36.74×
14FlippShopping34.46×
15Paperless PostShopping33.99×
16Citi TrendsShopping33.47×
17MacKenzie-ChildsHome & Garden33.19×
18Oscar IsaacMovies & TV25.12×
19Anna FarisMovies & TV19.68×
20DuckDuckGoInternet & Social Media12.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drury Hotels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drury Hotels audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.88×
Quality AwarenessPREMIUM1.80×
Early Adopter MentalityPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drury Hotels audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.87×
PatriotismCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Drury Hotels's target market in United States?

Drury Hotels's target market in United States covers an estimated 387,355 people, concentrated in Texas and Florida.

02

What is the gender split and age of Drury Hotels customers?

58.8% of the Drury Hotels audience are female, 41.2% are male, with an average age of 37.6 years.

03

Which brands do Drury Hotels fans like most?

Drury Hotels fans show strongest brand affinity for Key Food (71.51×), Wingate By Wyndham (189.24×), and LibreOffice (109.04×) over the country average.

04

Where do Drury Hotels fans live in United States?

Drury Hotels fans in United States are most concentrated in Texas (reach ~50K), Florida (reach ~40K), and Missouri (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Drury Hotels fans also like?

Beyond Drury Hotels itself, the audience over-indexes on Wingate By Wyndham (189.24×), LibreOffice (109.04×), Country Inns & Suites (83.93×), and Citi Trends (33.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Drury Hotels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drury Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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