Drury Hotels Audience in United States

Drury Hotels logo

Drury Hotels has an estimated audience of 386,277 people in United States. 58.8% are female, 41.2% are male, average age 37.6. Top regions: Texas, Florida, Missouri. Top brand affinities: Key Food, Wingate By Wyndham, LibreOffice, Country Inns & Suites, Citi Trends.

The average Drury Hotels fan in United States is 37.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Missouri. Top brand affinities include Key Food, Wingate By Wyndham, LibreOffice, with strongest over-indexing on Key Food (71.51× the country average). Demographically, the Drury Hotels audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Drury Hotels fans

Demographic split for Drury Hotels audience in United States
MetricValue
Female58.8%
Male41.2%
Average age37.6
Estimated audience size386,277

Audience persona

The typical Drury Hotels fan in United States is more female, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Key Food.

Top regions in United States

Top regions ranked by reach for Drury Hotels in United States
RegionReachAffinity
Texas54,6511.65×
Florida38,8041.48×
Missouri38,7296.22×
Ohio26,7712.25×
Illinois19,3651.5×
Tennessee16,2642.1×
Indiana12,7881.81×
Georgia12,0091.01×
North Carolina11,8911.02×
Arizona10,6771.35×
Pennsylvania10,6300.82×
Wisconsin10,4181.79×
Virginia10,0111.06×
Kentucky9,4181.94×
Minnesota9,1431.65×
Michigan8,7450.87×
California7,8880.19×
Alabama7,3671.37×
South Carolina6,6021.14×
Colorado6,4911.07×
New York6,3030.29×
Louisiana5,9721.2×
New Mexico5,8913.04×
Kansas5,8191.91×
Iowa5,4431.71×
Mississippi4,1961.32×
Oklahoma3,4520.8×
Arkansas3,0600.96×
New Jersey2,9490.3×
Maryland2,7990.42×
Massachusetts1,9290.25×
Washington1,4600.19×
Nebraska1,3330.69×
West Virginia1,1410.63×
Connecticut1,1020.28×
Nevada1,1010.29×
Utah1,0340.3×
Oregon8410.19×
South Dakota5400.61×
North Dakota4700.59×
Washington, District of Columbia4570.39×
New Hampshire3940.26×
Delaware3410.32×
Idaho3330.17×
Rhode Island3200.26×
Maine2600.19×
Montana2550.24×
Hawaii2370.14×
Wyoming2170.38×
Alaska1590.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drury Hotels audience
BrandAffinityCategory
Key Food71.51×Shopping
Wingate By Wyndham189.24×Travel & Leisure
LibreOffice109.04×Technology & Electronics
Country Inns & Suites83.93×Travel & Leisure
Citi Trends33.47×Shopping
Flipp34.46×Shopping
Oscar Isaac25.12×Movies & TV
Strategic studies177.91×Business & Career
Days Inn45.01×Travel & Leisure
Pocket Gamer77.49×Games
Doug E. Fresh93.67×Music & Radio
Rusk91.11×Food & Beverages
North-West University166.06×Business & Career
Paperless Post33.99×Shopping
Abt Electronics63.42×Shopping
Five Star45.71×Movies & TV
DuckDuckGo12.68×Internet & Social Media
MacKenzie-Childs33.19×Home & Garden
Anna Faris19.68×Movies & TV
The UPS Store5.88×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drury Hotels audience
TraitClusterScore
Luxury OrientationPREMIUM2.91
Risk AppetiteTHRILL1.97
Family OrientationCONSERVATISM1.77
Quality AwarenessPREMIUM1.63
Price SensitivityPREMIUM1.57
Convenience OrientationPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Drury Hotels
CountryShare
United States88.4%
United Kingdom3.4%
Canada1.9%

See Drury Hotels audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Drury Hotels have in United States?

Drury Hotels has an estimated audience of 386,277 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Drury Hotels fans?

58.8% of Drury Hotels fans are female, 41.2% are male, with an average age of 37.6 years.

Which brands do Drury Hotels fans like most?

Drury Hotels fans show strongest brand affinity for Key Food (71.51×), Wingate By Wyndham (189.24×), and LibreOffice (109.04×) over the country average.

Where do Drury Hotels fans live in United States?

Drury Hotels fans in United States are most concentrated in Texas (reach 54,651), Florida (reach 38,804), and Missouri (reach 38,729). These three regions account for the largest share of the active audience.

What other brands do Drury Hotels fans also like?

Beyond Drury Hotels itself, the audience over-indexes on Wingate By Wyndham (189.24×), LibreOffice (109.04×), Country Inns & Suites (83.93×), and Citi Trends (33.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drury Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.