Chip Ganassi Racing Audience in United States

Chip Ganassi Racing logo

Chip Ganassi Racing has an estimated audience of 485,593 people in United States. 18.6% are female, 81.4% are male, average age 43.6. Top regions: Indiana, California, Florida. Top brand affinities: Keith Stanfield, Steampunk, Israel, Nationality, Space Hulk.

The average Chip Ganassi Racing fan in United States is 43.6 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, California, Florida. Top brand affinities include Keith Stanfield, Steampunk, Israel, with strongest over-indexing on Keith Stanfield (37.23× the country average). Demographically, the Chip Ganassi Racing audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Motorsport

Demographics of Chip Ganassi Racing fans

Demographic split for Chip Ganassi Racing audience in United States
MetricValue
Female18.6%
Male81.4%
Average age43.6
Estimated audience size485,593

Audience persona

The typical Chip Ganassi Racing fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Chip Ganassi Racing in United States
RegionReachAffinity
Indiana90,17410.16×
California34,3750.64×
Florida26,7990.82×
Pennsylvania26,0341.59×
Ohio22,4521.5×
North Carolina20,9401.43×
Illinois18,4131.14×
Texas17,6720.42×
New York13,4830.5×
Michigan13,1631.04×
Georgia11,8430.79×
Wisconsin11,6871.6×
Tennessee9,6090.99×
Virginia9,0610.77×
South Carolina7,5731.04×
Iowa7,4581.86×
Alabama7,3831.09×
Kentucky6,7681.11×
Arizona6,5160.66×
Missouri6,0320.77×
Minnesota5,6530.81×
Colorado5,4460.71×
New Jersey5,0590.41×
Massachusetts4,7400.5×
Washington4,6270.48×
Connecticut4,2610.87×
Maryland3,7830.45×
Oregon3,4410.62×
Oklahoma3,3840.63×
Louisiana2,5690.41×
Kansas2,4910.65×
Nevada2,0740.44×
Mississippi1,8850.47×
Utah1,8730.43×
Nebraska1,7570.72×
Arkansas1,6740.42×
West Virginia1,6600.73×
Idaho1,4370.59×
Hawaii1,2810.61×
Alaska1,2421.2×
Montana1,1730.87×
New Mexico1,1650.48×
Maine1,0720.62×
South Dakota1,0690.95×
North Dakota1,0411.04×
Delaware1,0350.77×
New Hampshire1,0260.54×
Wyoming1,0071.4×
Rhode Island9900.64×
Vermont9741.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chip Ganassi Racing audience
BrandAffinityCategory
Keith Stanfield37.23×Movies & TV
Steampunk13.65×Fashion & Accessoires
Israel5.28×Travel & Leisure
Nationality4.96×Politics & Society
Space Hulk35.22×Games
Minnesota2.65×Travel & Leisure
MK5.33×Music & Radio
Alaska2.15×Travel & Leisure
Kidd Kraddick33.09×Music & Radio
Goose (band)6.96×Pets & Animals
Sinaloa3.92×Travel & Leisure
Nebraska2.73×Travel & Leisure
Hog Hunting3.07×Sports
Bettendorf, Iowa13.13×Shopping
Pillow1.86×Home & Garden
Jiménez Municipality, Chihuahua29.66×Travel & Leisure
Unique Gifts1.89×Shopping
Riedel (glass manufacturer)18.83×Home & Garden
Hawaiian quilt27.16×Fashion & Accessoires
Justice1.99×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chip Ganassi Racing audience
TraitClusterScore
PatriotismCONSERVATISM1.78
Need for SecurityCONSERVATISM1.63
Risk AppetiteTHRILL1.38
Convenience OrientationPREMIUM1.38
ExtroversionTHRILL1.17
DIY MentalityTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Chip Ganassi Racing
CountryShare
United States73.8%
Canada3.5%
United Kingdom3.2%

See Chip Ganassi Racing audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Chip Ganassi Racing have in United States?

Chip Ganassi Racing has an estimated audience of 485,593 people in United States, concentrated in Indiana and California.

What is the gender split and age of Chip Ganassi Racing fans?

18.6% of Chip Ganassi Racing fans are female, 81.4% are male, with an average age of 43.6 years.

Which brands do Chip Ganassi Racing fans like most?

Chip Ganassi Racing fans show strongest brand affinity for Keith Stanfield (37.23×), Steampunk (13.65×), and Israel (5.28×) over the country average.

Where do Chip Ganassi Racing fans live in United States?

Chip Ganassi Racing fans in United States are most concentrated in Indiana (reach 90,174), California (reach 34,375), and Florida (reach 26,799). These three regions account for the largest share of the active audience.

What other brands do Chip Ganassi Racing fans also like?

Beyond Chip Ganassi Racing itself, the audience over-indexes on Steampunk (13.65×), Israel (5.28×), Nationality (4.96×), and Space Hulk (35.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chip Ganassi Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.