Rascasse Audience Intelligence

Chip Ganassi Racing Audience in United States

A data profile of the people who buy, follow and care about Chip Ganassi Racing in United States — modelled from more than twelve digital signal sources. Chip Ganassi Racing has an estimated audience of 481,516 people in United States.

#79among Motorsport in United States#598among Team in United States#3651in Sports

The average Chip Ganassi Racing fan in United States is 43.6 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Florida.

Top brand affinities include Kyle Busch, Richard Petty, Diego Rivera, with strongest over-indexing on Kyle Busch (27.1× the country average).

Demographically, the Chip Ganassi Racing audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chip Ganassi Racing fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chip Ganassi Racing profile in United States.

Audience size
482K
in United States
Gender
18.6%♀
81.4% male
Age
43.6
average years
Country rank
#37488
Team in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chip Ganassi Racing fans

18.6% are female, 81.4% are male, average age 43.6.

Fig. 02

Gender split

18.6%
Female
81.4%
Male
Demographic split for Chip Ganassi Racing audience in United States
MetricValue
Female18.6%
Male81.4%
Average age43.6
Estimated audience size481,516
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Chip Ganassi Racing audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4925%
50+30%
Fig. 04

Worldwide distribution

72.5%

of the worldwide Chip Ganassi Racing audience comes from United States.

Worldwide audience distribution share by country for Chip Ganassi Racing
CountryShare
United States72.5%
Canada3.4%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chip Ganassi Racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Chip Ganassi Racing fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K11.38×
02Pennsylvania~20K1.42×
03Iowa~6K1.39×
04Ohio~20K1.35×
05Wisconsin~10K1.34×
06North Carolina~20K1.19×
07Kentucky~6K1.05×
08Illinois~20K1.03×
09Alaska~1K1.03×
10Vermont<1K1.03×
11North Dakota~1K1.02×
12Michigan~10K1.01×
13Alabama~7K1.01×
14South Dakota~1K1.00×
15Tennessee~10K0.98×
16Montana~1K0.97×
17South Carolina~7K0.96×
18West Virginia~2K0.96×
19Delaware~1K0.96×
20Minnesota~6K0.93×
21Rhode Island~1K0.93×
22Connecticut~4K0.92×
23Nebraska~2K0.92×
24New Hampshire~2K0.92×
25Maine~2K0.92×
26Idaho~2K0.91×
27Hawaii~2K0.91×
28Washington, District of Columbia~1K0.90×
29New Mexico~2K0.89×
30Mississippi~4K0.88×
31Kansas~3K0.88×
32Arkansas~3K0.87×
33Missouri~7K0.85×
34Oklahoma~5K0.84×
35Oregon~5K0.83×
36Florida~30K0.82×
37Louisiana~5K0.82×
38Utah~4K0.82×
39Colorado~6K0.81×
40Nevada~4K0.81×
41Georgia~10K0.80×
42Virginia~9K0.79×
43Arizona~8K0.79×
44Maryland~6K0.73×
45Massachusetts~7K0.71×
46Washington~7K0.70×
47California~40K0.66×
48New Jersey~8K0.66×
49New York~20K0.58×
50Texas~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Chip Ganassi Racing, United States
0.56×1.00×11.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chip Ganassi Racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chip Ganassi Racing audience
#·InterestCategoryAffinity×
01Richard PettySports87.77×
02Diego RiveraArts & Culture82.18×
03Joe Gibbs RacingSports55.93×
04Danica PatrickSports54.28×
05Gabriel García MárquezLiterature52.53×
06Texas Motor SpeedwaySports32.11×
07Julio IglesiasMusic & Radio29.52×
08Kyle BuschSports27.10×
09Daytona International SpeedwaySports25.53×
10Camping World Truck SeriesSports24.44×
11Max VerstappenSports22.22×
12Joan BaezMusic & Radio21.26×
13Debbie HarryMusic & Radio19.92×
14Dale EarnhardtSports19.87×
15Indianapolis 500Sports19.24×
16Indianapolis Motor SpeedwaySports16.99×
17NASCARSports7.28×
18FedExBusiness & Career6.45×
19Weather forecastingHome & Garden6.35×
20Solar energyHome & Garden4.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chip Ganassi Racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chip Ganassi Racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.29×
Convenience OrientationPREMIUM2.40×
Need for SecurityCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chip Ganassi Racing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.48×
Healthy LifestyleBALANCE0.54×
MindfulnessBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chip Ganassi Racing have in United States?

Chip Ganassi Racing has an estimated audience of 481,516 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of Chip Ganassi Racing fans?

18.6% of Chip Ganassi Racing fans are female, 81.4% are male, with an average age of 43.6 years.

03

Which brands do Chip Ganassi Racing fans like most?

Chip Ganassi Racing fans show strongest brand affinity for Kyle Busch (27.1×), Richard Petty (87.77×), and Diego Rivera (82.18×) over the country average.

04

Where do Chip Ganassi Racing fans live in United States?

Chip Ganassi Racing fans in United States are most concentrated in Indiana (reach ~100K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Chip Ganassi Racing fans also like?

Beyond Chip Ganassi Racing itself, the audience over-indexes on Richard Petty (87.77×), Diego Rivera (82.18×), Danica Patrick (54.28×), and Daytona International Speedway (25.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Chip Ganassi Racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chip Ganassi Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →