Rascasse Audience Intelligence

The Peanuts Audience in United States

A data profile of the people who buy, follow and care about The Peanuts in United States — modelled from more than twelve digital signal sources. The Peanuts has an estimated audience of 428,016 people in United States.

#297among Fictional Character in United States#996in Literature

The average The Peanuts fan in United States is 40.0 years old, more female, and lives primarily in Kansas.

The audience is concentrated in Kansas, Missouri, California.

Top brand affinities include Peanuts, Beetlejuice, Speedway, with strongest over-indexing on Peanuts (30.52× the country average).

Demographically, the The Peanuts audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Peanuts fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Peanuts.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Peanuts profile in United States.

Audience size
428K
in United States
Gender
62.5%♀
37.5% male
Age
40.0
average years
Country rank
#40039
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Peanuts fans

62.5% are female, 37.5% are male, average age 40.0.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for The Peanuts audience in United States
MetricValue
Female62.5%
Male37.5%
Average age40.0
Estimated audience size428,016
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the The Peanuts audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3916%
40-4922%
50+24%
Fig. 04

Worldwide distribution

55.4%

of the worldwide The Peanuts audience comes from United States.

Worldwide audience distribution share by country for The Peanuts
CountryShare
United States55.4%
Germany15.2%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Peanuts audience in United States is strongest.

Fig. 05

Top regions by affinity

The Peanuts fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~100K30.93×
02Missouri~80K11.72×
03Vermont<1K0.77×
04Alaska<1K0.76×
05North Dakota<1K0.74×
06South Dakota<1K0.73×
07Montana<1K0.72×
08Tennessee~6K0.68×
09Delaware<1K0.67×
10Rhode Island<1K0.66×
11Hawaii~1K0.65×
12Maine<1K0.65×
13New Hampshire~1K0.63×
14West Virginia~1K0.62×
15Washington, District of Columbia<1K0.61×
16Idaho~1K0.60×
17Mississippi~2K0.55×
18New Mexico~1K0.55×
19Nebraska~1K0.53×
20Arkansas~2K0.49×
21Iowa~2K0.46×
22Utah~2K0.44×
23Louisiana~2K0.42×
24Kentucky~2K0.42×
25Oklahoma~2K0.42×
26Connecticut~2K0.42×
27Nevada~2K0.42×
28Alabama~2K0.39×
29Oregon~2K0.39×
30Colorado~3K0.37×
31South Carolina~2K0.37×
32Wisconsin~2K0.36×
33Minnesota~2K0.35×
34Indiana~3K0.33×
35Maryland~2K0.33×
36Arizona~3K0.31×
37Washington~3K0.30×
38Massachusetts~3K0.30×
39Michigan~3K0.29×
40New Jersey~3K0.28×
41Virginia~3K0.28×
42Illinois~4K0.27×
43Ohio~4K0.27×
44Georgia~4K0.27×
45North Carolina~3K0.27×
46Pennsylvania~4K0.26×
47California~10K0.22×
48Texas~8K0.22×
49Florida~6K0.21×
50New York~5K0.21×
Fig. 06

Affinity by region

Affinity by region — The Peanuts, United States
0.21×1.00×30.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Peanuts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Peanuts audience
#·InterestCategoryAffinity×
01SpeedwayCars & Mobility60.09×
02PeanutsLiterature30.52×
03RoxetteMusic & Radio24.38×
04Dolph LundgrenMovies & TV18.54×
05Barry GibbMusic & Radio18.54×
06Michael GambonMovies & TV18.54×
07Bonnie WrightMovies & TV18.54×
08Freddie FreemanSports13.78×
09John C. ReillyMovies & TV11.93×
10Chicago MedMovies & TV11.74×
11Berlin WallTravel & Leisure10.93×
12SeikoFashion & Accessoires10.91×
13Pitbull (rapper)Music & Radio10.65×
14Michael FassbenderMovies & TV10.37×
15BeetlejuiceMovies & TV8.99×
16Diaper bagKids & Family3.37×
17Planet FitnessSports2.63×
187-ElevenShopping2.38×
19Trader Joe'sShopping1.97×
20Pizza HutFood & Beverages1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Peanuts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Peanuts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
Convenience OrientationPREMIUM1.58×
Design AffinityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Peanuts audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Early Adopter MentalityPOWER0.85×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Peanuts have in United States?

The Peanuts has an estimated audience of 428,016 people in United States, concentrated in Kansas and Missouri.

02

What is the gender split and age of The Peanuts fans?

62.5% of The Peanuts fans are female, 37.5% are male, with an average age of 40.0 years.

03

Which brands do The Peanuts fans like most?

The Peanuts fans show strongest brand affinity for Peanuts (30.52×), Beetlejuice (8.99×), and Speedway (60.09×) over the country average.

04

Where do The Peanuts fans live in United States?

The Peanuts fans in United States are most concentrated in Kansas (reach ~100K), Missouri (reach ~80K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do The Peanuts fans also like?

Beyond The Peanuts itself, the audience over-indexes on Beetlejuice (8.99×), Speedway (60.09×), Dolph Lundgren (18.54×), and Berlin Wall (10.93×) compared to the United States average.

Appendix

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See The Peanuts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Peanuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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