The Peanuts Audience in United States

The Peanuts logo

The Peanuts has an estimated audience of 427,041 people in United States. 62.5% are female, 37.5% are male, average age 40.0. Top regions: Kansas, Missouri, California. Top brand affinities: Autism Awareness, Speedway, Diabetes mellitus awareness, Peanuts, Microblogging.

The average The Peanuts fan in United States is 40.0 years old, more female, and lives primarily in Kansas. The audience is concentrated in Kansas, Missouri, California. Top brand affinities include Autism Awareness, Speedway, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the The Peanuts audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character · Subtype: Band

Demographics of The Peanuts fans

Demographic split for The Peanuts audience in United States
MetricValue
Female62.5%
Male37.5%
Average age40.0
Estimated audience size427,041

Audience persona

The typical The Peanuts fan in United States is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for The Peanuts in United States
RegionReachAffinity
Kansas98,18629.18×
Missouri79,54411.56×
California12,0600.26×
Texas8,9920.24×
Florida5,4610.19×
New York4,8150.2×
Illinois3,7820.27×
Pennsylvania3,1890.22×
Ohio2,8510.22×
Georgia2,7890.21×
North Carolina2,5830.2×
Colorado2,5380.38×
Michigan2,3920.21×
Virginia2,2680.22×
New Jersey2,2360.21×
Arizona1,9360.22×
Massachusetts1,7190.2×
Washington1,6560.19×
Indiana1,5620.2×
Tennessee1,5490.18×
Maryland1,5270.21×
Minnesota1,4970.24×
Wisconsin1,3150.2×
Oklahoma1,1970.25×
Louisiana1,1930.22×
South Carolina1,1810.18×
Iowa1,0840.31×
Kentucky1,0650.2×
Alabama1,0510.18×
Oregon9920.2×
Nevada9730.24×
Connecticut8920.21×
Arkansas8410.24×
Nebraska8380.39×
Utah8150.21×
Mississippi5870.17×
New Mexico4370.2×
West Virginia3860.19×
Idaho3290.15×
New Hampshire2930.17×
Hawaii2700.15×
Maine2670.17×
Rhode Island2520.19×
Washington, District of Columbia2340.18×
Alaska1970.22×
Delaware1900.16×
South Dakota1700.17×
Montana1550.13×
North Dakota1410.16×
Vermont1390.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Peanuts audience
BrandAffinityCategory
Autism Awareness19.03×Health
Speedway97.35×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Peanuts26.91×Literature
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4.25×Sports
Seiko18.12×Fashion & Accessoires
Dolph Lundgren17.43×Movies & TV
Hobby Lobby3.26×Home & Garden
Beetlejuice4×Movies & TV
Kia Sportage16.45×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Bass guitar3.43×Music & Radio
Superman1.77×Movies & TV
Aldi2.54×Shopping
Fox News Channel1.84×Movies & TV
Metaphysics3.54×Business & Career
Cast-iron cookware7.27×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Peanuts audience
TraitClusterScore
Design AffinityPREMIUM2.23
PatriotismCONSERVATISM1.7
Luxury OrientationPREMIUM1.61
TravellingTHRILL1.59
SpiritualityBALANCE1.38
CreativityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for The Peanuts
CountryShare
United States55.3%
Germany15.3%
United Kingdom5.3%

See The Peanuts audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Peanuts have in United States?

The Peanuts has an estimated audience of 427,041 people in United States, concentrated in Kansas and Missouri.

What is the gender split and age of The Peanuts fans?

62.5% of The Peanuts fans are female, 37.5% are male, with an average age of 40.0 years.

Which brands do The Peanuts fans like most?

The Peanuts fans show strongest brand affinity for Autism Awareness (19.03×), Speedway (97.35×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do The Peanuts fans live in United States?

The Peanuts fans in United States are most concentrated in Kansas (reach 98,186), Missouri (reach 79,544), and California (reach 12,060). These three regions account for the largest share of the active audience.

What other brands do The Peanuts fans also like?

Beyond The Peanuts itself, the audience over-indexes on Speedway (97.35×), Diabetes mellitus awareness (12.48×), Peanuts (26.91×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Peanuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.