Rascasse Audience Intelligence

Peanuts Audience in United States

A data profile of the people who buy, follow and care about Peanuts in United States — modelled from more than twelve digital signal sources. Peanuts has an estimated audience of 3,161,305 people in United States.

#4among Comics in United States#45among Book / Manga / Comic in United States#165in Literature

The average Peanuts fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International University of Business Agriculture and Technology, Rabbids Invasion, Back at the Barnyard, with strongest over-indexing on International University of Business Agriculture and Technology (48.94× the country average).

Demographically, the Peanuts audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peanuts fan in United States is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for International University of Business Agriculture and Technology.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peanuts profile in United States.

Audience size
3.2M
in United States
Gender
63.3%♀
36.7% male
Age
44.6
average years
Country rank
#9849
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peanuts fans

63.3% are female, 36.7% are male, average age 44.6.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Peanuts audience in United States
MetricValue
Female63.3%
Male36.7%
Average age44.6
Estimated audience size3,161,305
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Peanuts audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4926%
50+33%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Peanuts audience comes from United States.

Worldwide audience distribution share by country for Peanuts
CountryShare
United States20.5%
Italy9.0%
China6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peanuts audience in United States is strongest.

Fig. 05

Top regions by affinity

Peanuts fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~40K1.80×
02Georgia~100K1.49×
03Missouri~70K1.36×
04California~400K1.25×
05Alabama~50K1.20×
06Texas~300K1.19×
07North Carolina~100K1.17×
08Louisiana~50K1.16×
09Virginia~90K1.14×
10Indiana~60K1.11×
11South Carolina~50K1.09×
12Kentucky~40K1.08×
13New Jersey~90K1.07×
14Illinois~100K1.06×
15Pennsylvania~100K1.05×
16Mississippi~30K1.05×
17Arkansas~30K1.04×
18Florida~200K1.03×
19Maryland~60K1.03×
20New York~200K1.02×
21Washington~60K1.02×
22Oklahoma~30K0.98×
23Ohio~90K0.97×
24Minnesota~40K0.97×
25Connecticut~30K0.97×
26Michigan~80K0.96×
27Nebraska~20K0.96×
28Delaware~8K0.96×
29Arizona~60K0.95×
30New Mexico~10K0.94×
31Hawaii~10K0.94×
32Massachusetts~60K0.93×
33Wisconsin~40K0.93×
34Nevada~30K0.93×
35West Virginia~10K0.93×
36South Dakota~7K0.91×
37Tennessee~60K0.90×
38Oregon~30K0.90×
39Utah~30K0.90×
40Iowa~20K0.89×
41North Dakota~6K0.89×
42Idaho~10K0.88×
43Rhode Island~9K0.88×
44Alaska~6K0.87×
45New Hampshire~10K0.83×
46Maine~9K0.83×
47Washington, District of Columbia~8K0.82×
48Vermont~5K0.82×
49Montana~7K0.81×
50Colorado~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Peanuts, United States
0.80×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peanuts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peanuts audience
#·InterestCategoryAffinity×
01Rabbids InvasionMovies & TV55.75×
02The Mighty B!Movies & TV53.36×
03Back at the BarnyardMovies & TV51.65×
04Rich Mix LondonArts & Culture50.00×
05International University of Business Agriculture and TechnologyBusiness & Career48.94×
06The Angry BeaversMovies & TV40.45×
07Charles M. SchulzLiterature35.90×
08The Charlie Brown and Snoopy ShowMovies & TV33.25×
09The PeanutsLiterature30.52×
10Deutsche Eishockey LigaSports27.93×
11A Charlie Brown ChristmasMovies & TV26.67×
12Mixed nutsFood & Beverages17.40×
13Dead Poets SocietyMovies & TV12.05×
14Shazam (service)Music & Radio11.41×
15Human behaviorKids & Family4.37×
16Nut (fruit)Food & Beverages3.89×
17Dick Van DykeMovies & TV3.25×
18Whole Foods MarketShopping2.39×
19NFLSports1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peanuts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peanuts audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
Community OrientationOPEN1.52×
TraditionCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peanuts audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.07×
Luxury OrientationPREMIUM1.11×
Healthy LifestyleBALANCE1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peanuts have in United States?

Peanuts has an estimated audience of 3,161,305 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peanuts fans?

63.3% of Peanuts fans are female, 36.7% are male, with an average age of 44.6 years.

03

Which brands do Peanuts fans like most?

Peanuts fans show strongest brand affinity for International University of Business Agriculture and Technology (48.94×), Rabbids Invasion (55.75×), and Back at the Barnyard (51.65×) over the country average.

04

Where do Peanuts fans live in United States?

Peanuts fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Peanuts fans also like?

Beyond Peanuts itself, the audience over-indexes on Rabbids Invasion (55.75×), Back at the Barnyard (51.65×), Charles M. Schulz (35.9×), and Rich Mix London (50×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comics audiences in United States

See Peanuts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peanuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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