Peanuts Audience in United States

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Peanuts has an estimated audience of 3,146,348 people in United States. 63.3% are female, 36.7% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: International University of Business Agriculture and Technology, Rabbids Invasion, Back at the Barnyard, Charles M. Schulz, Rich Mix London.

The average Peanuts fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include International University of Business Agriculture and Technology, Rabbids Invasion, Back at the Barnyard, with strongest over-indexing on International University of Business Agriculture and Technology (48.94× the country average). Demographically, the Peanuts audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

Demographics of Peanuts fans

Demographic split for Peanuts audience in United States
MetricValue
Female63.3%
Male36.7%
Average age44.6
Estimated audience size3,146,348

Audience persona

The typical Peanuts fan in United States is more female, around 44.6 years old, with strong Individualism tendencies and a notable affinity for International University of Business Agriculture and Technology.

Top regions in United States

Top regions ranked by reach for Peanuts in United States
RegionReachAffinity
California449,2361.3×
Texas334,3361.24×
Florida231,6861.09×
New York193,7551.1×
Georgia145,9181.51×
Illinois119,2841.14×
North Carolina112,5511.19×
Pennsylvania109,9551.04×
Ohio95,8150.99×
Virginia91,0261.19×
New Jersey90,3501.13×
Michigan79,9490.97×
Missouri71,8271.42×
Indiana67,8041.18×
Washington66,3931.05×
Arizona62,5380.97×
Massachusetts60,1400.97×
Tennessee59,1890.94×
Maryland56,9571.05×
Alabama53,0461.21×
South Carolina52,9231.12×
Kansas46,5291.88×
Louisiana46,4481.14×
Minnesota42,7950.95×
Colorado42,5530.86×
Wisconsin42,2180.89×
Kentucky41,4771.05×
Oregon33,7760.94×
Oklahoma33,7540.97×
Connecticut30,8020.98×
Nevada28,2690.93×
Mississippi26,2961.01×
Arkansas25,9741×
Utah24,7540.88×
Iowa23,4530.9×
Nebraska14,1670.9×
New Mexico13,9330.88×
Idaho13,1860.84×
Hawaii12,2920.91×
West Virginia12,1770.83×
New Hampshire9,4360.76×
Maine8,5730.76×
Washington, District of Columbia8,4370.89×
Rhode Island7,9290.79×
Delaware7,7080.89×
Montana6,0060.69×
South Dakota5,8350.8×
North Dakota5,3020.82×
Alaska4,9190.73×
Vermont4,0410.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peanuts audience
BrandAffinityCategory
International University of Business Agriculture and Technology48.94×Business & Career
Rabbids Invasion55.75×Movies & TV
Back at the Barnyard51.65×Movies & TV
Charles M. Schulz35.9×Literature
Rich Mix London50×Arts & Culture
A Charlie Brown Christmas26.67×Movies & TV
The Angry Beavers40.45×Movies & TV
Deutsche Eishockey Liga27.93×Sports
The Mighty B!53.36×Movies & TV
Human behavior4.37×Kids & Family
The Charlie Brown and Snoopy Show33.25×Movies & TV
Mixed nuts17.4×Food & Beverages
Dead Poets Society12.05×Movies & TV
Harry Potter2.29×Movies & TV
The Peanuts30.52×Literature
Nut (fruit)3.89×Food & Beverages
Movies1.51×Movies & TV
Whole Foods Market2.39×Shopping
Shazam (service)11.41×Music & Radio
A Charlie Brown Thanksgiving32.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peanuts audience
TraitClusterScore
IndividualismJOY1.43
PatriotismCONSERVATISM1.4
SpiritualityBALANCE1.35
Community OrientationOPEN1.3
Convenience OrientationPREMIUM1.28
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Peanuts
CountryShare
United States21.7%
Italy9.8%
China6.5%

See Peanuts audiences in other countries

More Comics audiences in United States

Frequently asked questions

How many fans does Peanuts have in United States?

Peanuts has an estimated audience of 3,146,348 people in United States, concentrated in California and Texas.

What is the gender split and age of Peanuts fans?

63.3% of Peanuts fans are female, 36.7% are male, with an average age of 44.6 years.

Which brands do Peanuts fans like most?

Peanuts fans show strongest brand affinity for International University of Business Agriculture and Technology (48.94×), Rabbids Invasion (55.75×), and Back at the Barnyard (51.65×) over the country average.

Where do Peanuts fans live in United States?

Peanuts fans in United States are most concentrated in California (reach 449,236), Texas (reach 334,336), and Florida (reach 231,686). These three regions account for the largest share of the active audience.

What other brands do Peanuts fans also like?

Beyond Peanuts itself, the audience over-indexes on Rabbids Invasion (55.75×), Back at the Barnyard (51.65×), Charles M. Schulz (35.9×), and Rich Mix London (50×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peanuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.