Rascasse Audience Intelligence

Loki (comics) Audience in United States

A data profile of the people who buy, follow and care about Loki (comics) in United States — modelled from more than twelve digital signal sources. Loki (comics) has an estimated audience of 1,963,171 people in United States.

#8among Comics in United States#80among Book / Manga / Comic in United States#246in Literature

The average Loki (comics) fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), Superman, Guardians of the Galaxy (film), with strongest over-indexing on Obsessed (2009 film) (14.82× the country average).

Demographically, the Loki (comics) audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loki (comics) fan in United States is more male, around 31.4 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loki (comics) profile in United States.

Audience size
2M
in United States
Gender
44.1%♀
55.9% male
Age
31.4
average years
Country rank
#14452
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loki (comics) fans

44.1% are female, 55.9% are male, average age 31.4.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Loki (comics) audience in United States
MetricValue
Female44.1%
Male55.9%
Average age31.4
Estimated audience size1,963,171
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Loki (comics) audience in United States
Age bracketShare%
16-1943%
20-2921%
30-3914%
40-4912%
50+10%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Loki (comics) audience comes from United States.

Worldwide audience distribution share by country for Loki (comics)
CountryShare
United States30.9%
India8.5%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loki (comics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Loki (comics) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.34×
02Idaho~10K1.30×
03Alaska~5K1.29×
04Arizona~50K1.25×
05Washington~50K1.16×
06Oklahoma~20K1.13×
07California~200K1.11×
08Alabama~30K1.11×
09West Virginia~10K1.11×
10Texas~200K1.08×
11Oregon~20K1.08×
12Florida~100K1.05×
13Indiana~40K1.03×
14Kentucky~30K1.03×
15Missouri~30K1.02×
16Virginia~50K1.01×
17Tennessee~40K1.01×
18Colorado~30K1.01×
19Ohio~60K1.00×
20Nebraska~10K1.00×
21Michigan~50K0.99×
22Kansas~20K0.99×
23Pennsylvania~60K0.98×
24Georgia~60K0.98×
25Nevada~20K0.98×
26Arkansas~20K0.98×
27New Mexico~10K0.98×
28Louisiana~20K0.97×
29New Hampshire~8K0.97×
30North Carolina~60K0.96×
31Maryland~30K0.96×
32Mississippi~20K0.96×
33Massachusetts~40K0.95×
34New York~100K0.94×
35Illinois~60K0.94×
36Wisconsin~30K0.94×
37Maine~7K0.94×
38Montana~5K0.94×
39South Dakota~4K0.94×
40New Jersey~50K0.93×
41South Carolina~30K0.93×
42Connecticut~20K0.92×
43Iowa~10K0.92×
44Minnesota~30K0.91×
45North Dakota~4K0.91×
46Hawaii~8K0.90×
47Delaware~5K0.89×
48Rhode Island~5K0.88×
49Vermont~3K0.85×
50Washington, District of Columbia~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Loki (comics), United States
0.75×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loki (comics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loki (comics) audience
#·InterestCategoryAffinity×
01Obsessed (2009 film)Movies & TV14.82×
02Josh BrolinMovies & TV14.82×
03Guardians of the Galaxy (film)Movies & TV14.66×
04Ant-Man (film)Movies & TV12.59×
05Doctor StrangeLiterature12.14×
06Tropic ThunderMovies & TV11.67×
07Anthony MackieMovies & TV11.15×
08Cobie SmuldersMovies & TV10.03×
09ABCMovies & TV9.82×
10Black Panther (comics)Literature9.55×
11International educationBusiness & Career9.01×
12Chris Evans (actor)Movies & TV7.97×
13Brittany SnowMovies & TV7.17×
14Margot RobbieMovies & TV5.25×
15ArrowMovies & TV4.62×
16SupermanMovies & TV4.38×
17BatmanMovies & TV3.23×
18BeetlejuiceMovies & TV2.82×
19Science fiction moviesMovies & TV2.38×
20Harry PotterMovies & TV2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loki (comics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loki (comics) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Pet OwnershipJOY1.47×
Early Adopter MentalityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loki (comics) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Price SensitivityPREMIUM0.74×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loki (comics) have in United States?

Loki (comics) has an estimated audience of 1,963,171 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Loki (comics) fans?

44.1% of Loki (comics) fans are female, 55.9% are male, with an average age of 31.4 years.

03

Which brands do Loki (comics) fans like most?

Loki (comics) fans show strongest brand affinity for Obsessed (2009 film) (14.82×), Superman (4.38×), and Guardians of the Galaxy (film) (14.66×) over the country average.

04

Where do Loki (comics) fans live in United States?

Loki (comics) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Loki (comics) fans also like?

Beyond Loki (comics) itself, the audience over-indexes on Superman (4.38×), Guardians of the Galaxy (film) (14.66×), Josh Brolin (14.82×), and Doctor Strange (12.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Loki (comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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