Loki (comics) Audience in United States

Loki (comics) logo

Loki (comics) has an estimated audience of 1,954,187 people in United States. 44.1% are female, 55.9% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Superman, Guardians of the Galaxy (film).

The average Loki (comics) fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Loki (comics) audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

Demographics of Loki (comics) fans

Demographic split for Loki (comics) audience in United States
MetricValue
Female44.1%
Male55.9%
Average age31.4
Estimated audience size1,954,187

Audience persona

The typical Loki (comics) fan in United States is more male, around 31.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Loki (comics) in United States
RegionReachAffinity
California253,4711.18×
Texas187,7471.12×
Florida146,4771.11×
New York109,0111×
Pennsylvania65,0890.99×
Illinois63,7570.98×
Ohio61,9241.03×
Georgia61,1991.02×
North Carolina57,8820.98×
Michigan51,8511.01×
Arizona50,5541.27×
Virginia49,6041.04×
New Jersey48,0040.97×
Washington46,8381.19×
Tennessee40,4041.03×
Massachusetts38,1850.99×
Indiana37,8001.06×
Maryland32,8850.98×
Colorado32,5601.06×
Missouri32,3251.03×
Alabama30,1971.11×
Wisconsin27,9440.95×
South Carolina27,5160.94×
Minnesota25,8400.92×
Kentucky25,3671.04×
Oregon24,8811.11×
Oklahoma24,8311.14×
Louisiana23,8110.94×
Utah23,5911.35×
Nevada18,9571×
Connecticut18,1330.93×
Arkansas15,5830.97×
Kansas15,2030.99×
Mississippi14,7150.91×
Iowa14,7030.91×
Idaho12,4021.27×
West Virginia9,5331.05×
Nebraska9,3430.95×
New Mexico9,3360.95×
Hawaii7,6120.91×
New Hampshire7,2080.94×
Maine6,4430.92×
Rhode Island5,2410.84×
Alaska5,0151.2×
Montana4,8530.9×
Delaware4,5730.85×
Washington, District of Columbia4,4130.75×
South Dakota3,9200.87×
North Dakota3,3330.83×
Vermont2,7280.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loki (comics) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Superman4.29×Movies & TV
Guardians of the Galaxy (film)16.22×Movies & TV
Doctor Strange20.69×Literature
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Josh Brolin14.82×Movies & TV
Natalie Portman11.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loki (comics) audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
Pet OwnershipJOY1.38
LGBTQ+ IdentityOPEN1.37
ExtroversionTHRILL1.36
SustainabilityBALANCE1.33
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Loki (comics)
CountryShare
United States31.2%
India8.4%
Brazil7.2%

See Loki (comics) audiences in other countries

More Comics audiences in United States

Frequently asked questions

How many fans does Loki (comics) have in United States?

Loki (comics) has an estimated audience of 1,954,187 people in United States, concentrated in California and Texas.

What is the gender split and age of Loki (comics) fans?

44.1% of Loki (comics) fans are female, 55.9% are male, with an average age of 31.4 years.

Which brands do Loki (comics) fans like most?

Loki (comics) fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Loki (comics) fans live in United States?

Loki (comics) fans in United States are most concentrated in California (reach 253,471), Texas (reach 187,747), and Florida (reach 146,477). These three regions account for the largest share of the active audience.

What other brands do Loki (comics) fans also like?

Beyond Loki (comics) itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Superman (4.29×), and Guardians of the Galaxy (film) (16.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loki (comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.