Knorr (brand) Audience in Germany
Knorr (brand) has an estimated audience of 557,928 people in Germany. 65.2% are female, 34.8% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Personal organizer, Kitchenware, Cookware and bakeware, Dishwashing, Cleaning.
The average Knorr (brand) fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Personal organizer, Kitchenware, Cookware and bakeware, with strongest over-indexing on Personal organizer (58.84× the country average). Demographically, the Knorr (brand) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Instant food
Demographics of Knorr (brand) fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 42.5 |
| Estimated audience size | 557,928 |
Audience persona
The typical Knorr (brand) fan in Germany is more female, around 42.5 years old, with strong Sustainability tendencies and a notable affinity for Personal organizer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,017 | 1.11× |
| Bayern | 102,558 | 1.14× |
| Baden-Württemberg | 88,928 | 1.17× |
| Niedersachsen | 58,824 | 1.09× |
| Hessen | 41,479 | 0.98× |
| Rheinland-Pfalz | 29,485 | 1.05× |
| Sachsen | 26,587 | 0.97× |
| Berlin | 25,248 | 1.01× |
| Schleswig-Holstein | 23,216 | 1.16× |
| Hamburg | 14,929 | 1.18× |
| Brandenburg | 14,098 | 0.81× |
| Thüringen | 12,309 | 0.87× |
| Sachsen-Anhalt | 12,203 | 0.84× |
| Mecklenburg-Vorpommern | 8,154 | 0.77× |
| Saarland | 6,150 | 0.9× |
| Bremen | 4,542 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personal organizer | 58.84× | Fashion & Accessoires |
| Kitchenware | 17.09× | Home & Garden |
| Cookware and bakeware | 18.55× | Home & Garden |
| Dishwashing | 90.83× | Home & Garden |
| Cleaning | 13.6× | Home & Garden |
| Maggi | 22.22× | Food & Beverages |
| Tupperware | 13.07× | Home & Garden |
| Culinary art | 5.37× | Arts & Culture |
| Somat | 46.66× | Home & Garden |
| IKEA | 2.57× | Home & Garden |
| Kitchen | 2.92× | Home & Garden |
| Oven | 4.29× | Home & Garden |
| Business and industry | 1.51× | Business & Career |
| Tableware | 5.32× | Food & Beverages |
| REWE | 2.15× | Shopping |
| WMF | 7.13× | Home & Garden |
| Wetter.com | 2.41× | Home & Garden |
| QVC | 3.33× | Movies & TV |
| Danish design | 3.85× | Home & Garden |
| Mepal | 11.02× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.79 |
| DIY Mentality | THRILL | 1.71 |
| Design Affinity | PREMIUM | 1.71 |
| Quality Awareness | PREMIUM | 1.64 |
| Individualism | JOY | 1.59 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Germany | 11.4% |
| Malaysia | 5.6% |
See Knorr (brand) audiences in other countries
More Instant food audiences in Germany
- Nestlé (1,174,788)
- Barilla (384,879)
- Bonduelle (176,135)
- Kraft Foods (104,904)
- Cup Noodles (69,141)
Frequently asked questions
How many fans does Knorr (brand) have in Germany?
Knorr (brand) has an estimated audience of 557,928 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Knorr (brand) fans?
65.2% of Knorr (brand) fans are female, 34.8% are male, with an average age of 42.5 years.
Which brands do Knorr (brand) fans like most?
Knorr (brand) fans show strongest brand affinity for Personal organizer (58.84×), Kitchenware (17.09×), and Cookware and bakeware (18.55×) over the country average.
Where do Knorr (brand) fans live in Germany?
Knorr (brand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,017), Bayern (reach 102,558), and Baden-Württemberg (reach 88,928). These three regions account for the largest share of the active audience.
What other brands do Knorr (brand) fans also like?
Beyond Knorr (brand) itself, the audience over-indexes on Kitchenware (17.09×), Cookware and bakeware (18.55×), Dishwashing (90.83×), and Cleaning (13.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knorr (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.