Rascasse Audience Intelligence

Knorr (brand) Target Market in Germany

A data profile of the people who buy, follow and care about Knorr (brand) in Germany — modelled from more than twelve digital signal sources. Knorr (brand) has an estimated audience of 556,558 people in Germany.

#2among Instant food in Germany#1413among Brand in Germany#509in Food & Beverages

The average Knorr (brand) fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Personal organizer, Kitchenware, Cookware and bakeware, with strongest over-indexing on Personal organizer (58.84× the country average).

Demographically, the Knorr (brand) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Knorr (brand) fan in Germany is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Personal organizer.

Category: Food & Beverages · Type: Brand · Subtype: Instant food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knorr (brand) profile in Germany.

Audience size
557K
in Germany
Gender
65.2%♀
34.8% male
Age
42.5
average years
Country rank
#10788
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Knorr (brand)

65.2% are female, 34.8% are male, average age 42.5.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Knorr (brand) audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age42.5
Estimated audience size556,558
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Knorr (brand) audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4927%
50+24%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Knorr (brand) audience comes from Germany.

Worldwide audience distribution share by country for Knorr (brand)
CountryShare
United States16.1%
Germany11.3%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knorr (brand) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Knorr (brand) customers by region in Germany
#RegionReachAffinity×
01Sachsen~30K1.16×
02Sachsen-Anhalt~20K1.14×
03Schleswig-Holstein~20K1.11×
04Nordrhein-Westfalen~100K1.07×
05Niedersachsen~60K1.07×
06Baden-Württemberg~80K1.04×
07Rheinland-Pfalz~30K1.04×
08Thüringen~10K1.03×
09Saarland~7K1.02×
10Hamburg~10K0.99×
11Mecklenburg-Vorpommern~10K0.97×
12Bayern~90K0.96×
13Brandenburg~20K0.95×
14Bremen~4K0.92×
15Hessen~40K0.87×
16Berlin~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Knorr (brand), Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knorr (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knorr (brand) audience
#·InterestCategoryAffinity×
01DishwashingHome & Garden90.83×
02Personal organizerFashion & Accessoires58.84×
03SomatHome & Garden46.66×
04MaggiFood & Beverages22.22×
05Cookware and bakewareHome & Garden18.55×
06KitchenwareHome & Garden17.09×
07CleaningHome & Garden13.60×
08TupperwareHome & Garden13.07×
09MepalHome & Garden11.02×
10WMFHome & Garden7.13×
11Culinary artArts & Culture5.37×
12TablewareFood & Beverages5.32×
13OvenHome & Garden4.29×
14Danish designHome & Garden3.85×
15QVCMovies & TV3.33×
16KitchenHome & Garden2.92×
17IKEAHome & Garden2.57×
18REWEShopping2.15×
19Consumer electronicsTechnology & Electronics1.57×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knorr (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knorr (brand) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.19×
Design AffinityPREMIUM2.18×
CreativityOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knorr (brand) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.65×
Social Media UsageJOY0.94×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Knorr (brand)'s target market in Germany?

Knorr (brand)'s target market in Germany covers an estimated 556,558 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Knorr (brand) customers?

65.2% of the Knorr (brand) audience are female, 34.8% are male, with an average age of 42.5 years.

03

Which brands do Knorr (brand) fans like most?

Knorr (brand) fans show strongest brand affinity for Personal organizer (58.84×), Kitchenware (17.09×), and Cookware and bakeware (18.55×) over the country average.

04

Where do Knorr (brand) fans live in Germany?

Knorr (brand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Knorr (brand) fans also like?

Beyond Knorr (brand) itself, the audience over-indexes on Kitchenware (17.09×), Cookware and bakeware (18.55×), Dishwashing (90.83×), and Cleaning (13.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Instant food audiences in Germany

See Knorr (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Knorr (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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