Barilla Audience in Germany
Barilla has an estimated audience of 272,935 people in Germany. 46.5% are female, 53.5% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fielmann, Sparkasse, REWE, Deutsche Bahn, Aral AG.
The average Barilla fan in Germany is 44.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fielmann, Sparkasse, REWE, with strongest over-indexing on Fielmann (4.38× the country average). Demographically, the Barilla audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Instant food
Demographics of Barilla fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 44.5 |
| Estimated audience size | 272,935 |
Audience persona
The typical Barilla fan in Germany is balanced, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Fielmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,845 | 1.2× |
| Bayern | 74,485 | 1.2× |
| Baden-Württemberg | 67,894 | 1.29× |
| Niedersachsen | 41,902 | 1.12× |
| Hessen | 32,628 | 1.11× |
| Rheinland-Pfalz | 20,824 | 1.08× |
| Sachsen | 17,424 | 0.92× |
| Berlin | 15,964 | 0.93× |
| Schleswig-Holstein | 13,348 | 0.97× |
| Hamburg | 10,147 | 1.17× |
| Brandenburg | 8,775 | 0.73× |
| Sachsen-Anhalt | 8,365 | 0.84× |
| Thüringen | 8,064 | 0.82× |
| Saarland | 4,829 | 1.02× |
| Mecklenburg-Vorpommern | 4,582 | 0.62× |
| Bremen | 3,186 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fielmann | 4.38× | Health |
| Sparkasse | 3.53× | Business & Career |
| REWE | 2.49× | Shopping |
| Deutsche Bahn | 2.42× | Cars & Mobility |
| Aral AG | 2.34× | Cars & Mobility |
| Vodafone | 2.44× | Technology & Electronics |
| Edeka | 1.96× | Shopping |
| Aldi | 1.85× | Shopping |
| Lidl | 1.79× | Shopping |
| Western Union | 3.4× | Business & Career |
| EBay | 1.82× | Shopping |
| Netto Marken-Discount | 1.83× | Shopping |
| E.ON | 3.85× | Home & Garden |
| Solitaire | 4.85× | Games |
| Supermarket | 2.02× | Shopping |
| Kaufland | 1.58× | Shopping |
| Pet food | 2.06× | Pets & Animals |
| Insurance | 2.23× | Business & Career |
| Casino | 3.77× | Games |
| Toyota | 2.45× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.72 |
| Sustainability | BALANCE | 1.56 |
| Convenience Orientation | PREMIUM | 1.5 |
| DIY Mentality | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.32 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.6% |
| France | 12.0% |
| Germany | 9.5% |
See Barilla audiences in other countries
More Instant food audiences in Germany
- Nestlé (1,174,788)
- Knorr (brand) (557,929)
- Bonduelle (176,135)
- Kraft Foods (104,904)
- Cup Noodles (69,141)
Frequently asked questions
How many fans does Barilla have in Germany?
Barilla has an estimated audience of 272,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barilla fans?
46.5% of Barilla fans are female, 53.5% are male, with an average age of 44.5 years.
Which brands do Barilla fans like most?
Barilla fans show strongest brand affinity for Fielmann (4.38×), Sparkasse (3.53×), and REWE (2.49×) over the country average.
Where do Barilla fans live in Germany?
Barilla fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,845), Bayern (reach 74,485), and Baden-Württemberg (reach 67,894). These three regions account for the largest share of the active audience.
What other brands do Barilla fans also like?
Beyond Barilla itself, the audience over-indexes on Sparkasse (3.53×), REWE (2.49×), Deutsche Bahn (2.42×), and Aral AG (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.