Kmart Audience in United States
Kmart has an estimated audience of 2,350,433 people in United States. 77.3% are female, 22.7% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Hobby Lobby, Belk, Marshalls, Kohl's, J. C. Penney.
The average Kmart fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hobby Lobby, Belk, Marshalls, with strongest over-indexing on Hobby Lobby (6.15× the country average). Demographically, the Kmart audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Kmart fans
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 38.4 |
| Estimated audience size | 2,350,433 |
Audience persona
The typical Kmart fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Hobby Lobby.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 298,631 | 1.16× |
| Texas | 198,583 | 0.98× |
| Florida | 178,776 | 1.12× |
| New York | 156,587 | 1.19× |
| Pennsylvania | 105,381 | 1.33× |
| Illinois | 91,775 | 1.17× |
| Ohio | 84,680 | 1.17× |
| Michigan | 81,298 | 1.32× |
| North Carolina | 80,789 | 1.14× |
| Georgia | 75,932 | 1.05× |
| New Jersey | 71,445 | 1.2× |
| Virginia | 68,683 | 1.2× |
| Arizona | 51,726 | 1.08× |
| Tennessee | 49,001 | 1.04× |
| Indiana | 47,944 | 1.12× |
| Maryland | 46,287 | 1.15× |
| Washington | 44,304 | 0.94× |
| Massachusetts | 43,099 | 0.93× |
| Missouri | 38,343 | 1.01× |
| South Carolina | 36,738 | 1.04× |
| Alabama | 36,252 | 1.1× |
| Colorado | 36,046 | 0.97× |
| Kentucky | 33,804 | 1.15× |
| Wisconsin | 33,520 | 0.95× |
| Minnesota | 30,215 | 0.9× |
| Louisiana | 27,059 | 0.89× |
| Oklahoma | 24,340 | 0.93× |
| Oregon | 23,182 | 0.86× |
| Nevada | 20,851 | 0.92× |
| Connecticut | 20,808 | 0.88× |
| Iowa | 19,148 | 0.99× |
| Utah | 18,250 | 0.87× |
| Kansas | 16,917 | 0.91× |
| Arkansas | 16,525 | 0.85× |
| Mississippi | 16,070 | 0.83× |
| West Virginia | 14,441 | 1.32× |
| Hawaii | 11,227 | 1.11× |
| New Mexico | 10,799 | 0.92× |
| Nebraska | 10,145 | 0.86× |
| Washington, District of Columbia | 9,060 | 1.28× |
| Idaho | 9,009 | 0.76× |
| New Hampshire | 8,600 | 0.93× |
| Rhode Island | 7,295 | 0.98× |
| Delaware | 6,575 | 1.01× |
| Maine | 6,357 | 0.76× |
| Montana | 5,045 | 0.77× |
| North Dakota | 4,741 | 0.98× |
| South Dakota | 4,677 | 0.86× |
| Vermont | 3,418 | 0.83× |
| Alaska | 2,777 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby Lobby | 6.15× | Home & Garden |
| Belk | 13.15× | Fashion & Accessoires |
| Marshalls | 5.62× | Fashion & Accessoires |
| Kohl's | 4.11× | Shopping |
| J. C. Penney | 5.18× | Shopping |
| Groupon | 6.11× | Internet & Social Media |
| T.J.Maxx | 4.81× | Shopping |
| Sears | 12.83× | Shopping |
| Dollar General | 3.22× | Shopping |
| Childbirth | 3.73× | Kids & Family |
| Old Navy | 2.85× | Fashion & Accessoires |
| Christmas | 2.85× | Kids & Family |
| Made in USA | 4.18× | Business & Career |
| Hospital | 3.57× | Health |
| Pregnancy | 3.34× | Kids & Family |
| Macy's | 2.32× | Shopping |
| Offspring | 3.43× | Home & Garden |
| Image sensor | 3.51× | Technology & Electronics |
| Play (activity) | 3.01× | Travel & Leisure |
| Macy's | 2.37× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.24 |
| Family Orientation | CONSERVATISM | 1.61 |
| Pet Ownership | JOY | 1.54 |
| Tradition | CONSERVATISM | 1.42 |
| Extroversion | THRILL | 1.38 |
| Price Sensitivity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 40.5% |
| New Zealand | 24.1% |
| United States | 13.0% |
See Kmart audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Kmart have in United States?
Kmart has an estimated audience of 2,350,433 people in United States, concentrated in California and Texas.
What is the gender split and age of Kmart fans?
77.3% of Kmart fans are female, 22.7% are male, with an average age of 38.4 years.
Which brands do Kmart fans like most?
Kmart fans show strongest brand affinity for Hobby Lobby (6.15×), Belk (13.15×), and Marshalls (5.62×) over the country average.
Where do Kmart fans live in United States?
Kmart fans in United States are most concentrated in California (reach 298,631), Texas (reach 198,583), and Florida (reach 178,776). These three regions account for the largest share of the active audience.
What other brands do Kmart fans also like?
Beyond Kmart itself, the audience over-indexes on Belk (13.15×), Marshalls (5.62×), Kohl's (4.11×), and J. C. Penney (5.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kmart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.