Sears Audience in United States
Sears has an estimated audience of 4,405,376 people in United States. 67.0% are female, 33.0% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Fairy godmother, Wok, Pro-Ject.
The average Sears fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Fairy godmother, with strongest over-indexing on Governor of Michigan (17.19× the country average). Demographically, the Sears audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Sears fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 41.5 |
| Estimated audience size | 4,405,376 |
Audience persona
The typical Sears fan in United States is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 664,276 | 1.37× |
| Texas | 449,433 | 1.19× |
| Florida | 370,143 | 1.24× |
| New York | 257,483 | 1.05× |
| Illinois | 172,133 | 1.17× |
| Georgia | 155,255 | 1.14× |
| Pennsylvania | 149,304 | 1.01× |
| Ohio | 143,589 | 1.06× |
| North Carolina | 133,092 | 1× |
| New Jersey | 129,143 | 1.15× |
| Michigan | 126,583 | 1.1× |
| Virginia | 115,253 | 1.07× |
| Washington | 113,431 | 1.28× |
| Massachusetts | 102,699 | 1.18× |
| Maryland | 94,095 | 1.24× |
| Arizona | 93,651 | 1.04× |
| Tennessee | 89,208 | 1.01× |
| Indiana | 75,109 | 0.93× |
| Missouri | 71,100 | 1× |
| Alabama | 65,871 | 1.07× |
| Louisiana | 65,681 | 1.16× |
| Minnesota | 61,447 | 0.97× |
| South Carolina | 60,086 | 0.91× |
| Wisconsin | 59,879 | 0.9× |
| Colorado | 58,946 | 0.85× |
| Kentucky | 50,600 | 0.92× |
| Connecticut | 46,209 | 1.05× |
| Oklahoma | 45,154 | 0.92× |
| Nevada | 43,575 | 1.02× |
| Oregon | 43,155 | 0.85× |
| Mississippi | 41,399 | 1.14× |
| Arkansas | 40,559 | 1.12× |
| Kansas | 33,504 | 0.97× |
| Iowa | 31,807 | 0.88× |
| Utah | 25,239 | 0.64× |
| West Virginia | 21,427 | 1.04× |
| New Mexico | 20,744 | 0.94× |
| New Hampshire | 17,120 | 0.99× |
| Nebraska | 17,043 | 0.77× |
| Idaho | 16,333 | 0.74× |
| Hawaii | 16,319 | 0.86× |
| Maine | 15,982 | 1.01× |
| South Dakota | 13,959 | 1.37× |
| Rhode Island | 13,225 | 0.94× |
| Delaware | 12,083 | 0.99× |
| Washington, District of Columbia | 9,869 | 0.75× |
| Vermont | 8,398 | 1.09× |
| Montana | 8,145 | 0.67× |
| Alaska | 7,544 | 0.8× |
| North Dakota | 6,511 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 17.19× | Politics & Society |
| Goop | 9.82× | Internet & Social Media |
| Fairy godmother | 12.09× | Literature |
| Wok | 9.72× | Food & Beverages |
| Pro-Ject | 6× | Music & Radio |
| Cherish (group) | 15.69× | Music & Radio |
| Stamp collecting | 6.65× | Home & Garden |
| Grinch | 5.19× | Movies & TV |
| headspace | 11.89× | Health |
| Google Home | 8× | Technology & Electronics |
| Hipster | 11.82× | Politics & Society |
| Product design | 2.27× | Business & Career |
| Wikia | 3.85× | Internet & Social Media |
| Hibachi | 8.66× | Food & Beverages |
| El Paso County, Colorado | 14.14× | Travel & Leisure |
| UK garage | 6× | Music & Radio |
| Grace Slick | 9.59× | Music & Radio |
| Hardik Pandya | 14.12× | Sports |
| Assassin's Creed II | 6.67× | Games |
| Elsword | 14.7× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Family Orientation | CONSERVATISM | 1.59 |
| DIY Mentality | THRILL | 1.55 |
| Extroversion | THRILL | 1.24 |
| Price Sensitivity | PREMIUM | 1.24 |
| Pet Ownership | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 48.7% |
| United States | 32.9% |
| Canada | 1.7% |
See Sears audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Sears have in United States?
Sears has an estimated audience of 4,405,376 people in United States, concentrated in California and Texas.
What is the gender split and age of Sears fans?
67.0% of Sears fans are female, 33.0% are male, with an average age of 41.5 years.
Which brands do Sears fans like most?
Sears fans show strongest brand affinity for Governor of Michigan (17.19×), Goop (9.82×), and Fairy godmother (12.09×) over the country average.
Where do Sears fans live in United States?
Sears fans in United States are most concentrated in California (reach 664,276), Texas (reach 449,433), and Florida (reach 370,143). These three regions account for the largest share of the active audience.
What other brands do Sears fans also like?
Beyond Sears itself, the audience over-indexes on Goop (9.82×), Fairy godmother (12.09×), Wok (9.72×), and Pro-Ject (6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.