Herbal Essences Audience in United States
Herbal Essences has an estimated audience of 610,212 people in United States. 79.4% are female, 20.6% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Sexy Jeans, TRESemmé, Pantene, Aesop, Physician.
The average Herbal Essences fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sexy Jeans, TRESemmé, Pantene, with strongest over-indexing on Sexy Jeans (17.99× the country average). Demographically, the Herbal Essences audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Herbal Essences fans
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 36.8 |
| Estimated audience size | 610,212 |
Audience persona
The typical Herbal Essences fan in United States is more female, around 36.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Sexy Jeans.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 98,910 | 1.47× |
| Texas | 81,471 | 1.55× |
| Florida | 42,802 | 1.04× |
| New York | 37,528 | 1.1× |
| Illinois | 26,305 | 1.29× |
| Ohio | 20,511 | 1.09× |
| Pennsylvania | 19,685 | 0.96× |
| North Carolina | 19,326 | 1.05× |
| Georgia | 18,651 | 0.99× |
| New Jersey | 16,610 | 1.07× |
| Michigan | 16,331 | 1.02× |
| Arizona | 15,130 | 1.21× |
| Virginia | 14,905 | 1× |
| Tennessee | 13,543 | 1.11× |
| Indiana | 13,101 | 1.18× |
| Washington | 12,276 | 1× |
| Massachusetts | 11,013 | 0.92× |
| Colorado | 10,864 | 1.13× |
| Wisconsin | 9,971 | 1.09× |
| Kentucky | 9,288 | 1.21× |
| Missouri | 9,171 | 0.93× |
| Maryland | 9,100 | 0.87× |
| Alabama | 8,534 | 1× |
| South Carolina | 8,195 | 0.89× |
| Oklahoma | 8,090 | 1.19× |
| Minnesota | 7,840 | 0.9× |
| Louisiana | 7,086 | 0.9× |
| Oregon | 6,723 | 0.96× |
| Nevada | 6,688 | 1.13× |
| Connecticut | 6,420 | 1.05× |
| Arkansas | 5,678 | 1.13× |
| Utah | 5,558 | 1.02× |
| Kansas | 5,094 | 1.06× |
| Iowa | 4,836 | 0.96× |
| Mississippi | 4,261 | 0.85× |
| New Mexico | 4,113 | 1.34× |
| Nebraska | 3,311 | 1.08× |
| West Virginia | 3,083 | 1.09× |
| Idaho | 2,627 | 0.86× |
| Hawaii | 2,260 | 0.86× |
| New Hampshire | 1,789 | 0.74× |
| Maine | 1,692 | 0.77× |
| Rhode Island | 1,520 | 0.78× |
| Delaware | 1,485 | 0.88× |
| South Dakota | 1,361 | 0.96× |
| Montana | 1,266 | 0.75× |
| Washington, District of Columbia | 1,162 | 0.63× |
| North Dakota | 980 | 0.78× |
| Alaska | 932 | 0.71× |
| Vermont | 697 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sexy Jeans | 17.99× | Fashion & Accessoires |
| TRESemmé | 26.65× | Beauty & Wellness |
| Pantene | 19.46× | Beauty & Wellness |
| Aesop | 14.84× | Beauty & Wellness |
| Physician | 3.08× | Business & Career |
| Garnier | 13.97× | Beauty & Wellness |
| Meme | 2.4× | Internet & Social Media |
| drayton manor | 65.82× | Travel & Leisure |
| Bed Head | 30.36× | Beauty & Wellness |
| Suave | 23.74× | Home & Garden |
| Aussie (shampoo) | 15.06× | Beauty & Wellness |
| Beauty secret | 24.99× | |
| BLUSH Hair & Beauty | 35.1× | |
| Crown Casino and Entertainment Complex | 38.63× | Games |
| Bamboo massage | 22.93× | Health |
| Neve Campbell | 9.38× | Movies & TV |
| Hair care | 2.51× | Beauty & Wellness |
| John Frieda | 20.58× | Beauty & Wellness |
| Herb | 3.01× | Food & Beverages |
| The Diplomats | 8.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.85 |
| Indulgence | JOY | 1.67 |
| Mindfulness | BALANCE | 1.53 |
| Pet Ownership | JOY | 1.35 |
| Extroversion | THRILL | 1.25 |
| Healthy Lifestyle | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Mexico | 13.3% |
| United Kingdom | 6.6% |
See Herbal Essences audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does Herbal Essences have in United States?
Herbal Essences has an estimated audience of 610,212 people in United States, concentrated in California and Texas.
What is the gender split and age of Herbal Essences fans?
79.4% of Herbal Essences fans are female, 20.6% are male, with an average age of 36.8 years.
Which brands do Herbal Essences fans like most?
Herbal Essences fans show strongest brand affinity for Sexy Jeans (17.99×), TRESemmé (26.65×), and Pantene (19.46×) over the country average.
Where do Herbal Essences fans live in United States?
Herbal Essences fans in United States are most concentrated in California (reach 98,910), Texas (reach 81,471), and Florida (reach 42,802). These three regions account for the largest share of the active audience.
What other brands do Herbal Essences fans also like?
Beyond Herbal Essences itself, the audience over-indexes on TRESemmé (26.65×), Pantene (19.46×), Aesop (14.84×), and Physician (3.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Herbal Essences. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.