Rascasse Audience Intelligence

Herbal Essences Target Market in United States

A data profile of the people who buy, follow and care about Herbal Essences in United States — modelled from more than twelve digital signal sources. Herbal Essences has an estimated audience of 623,306 people in United States.

#16among Hair care in United States#3306among Brand in United States#370in Beauty & Wellness

The average Herbal Essences fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sexy Jeans, TRESemmé, Aesop, with strongest over-indexing on Sexy Jeans (17.99× the country average).

Demographically, the Herbal Essences audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Herbal Essences fan in United States is more female, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Sexy Jeans.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Herbal Essences profile in United States.

Audience size
623K
in United States
Gender
79.4%♀
20.6% male
Age
36.8
average years
Country rank
#32073
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Herbal Essences

79.4% are female, 20.6% are male, average age 36.8.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Herbal Essences audience in United States
MetricValue
Female79.4%
Male20.6%
Average age36.8
Estimated audience size623,306
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Herbal Essences audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3917%
40-4917%
50+18%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Herbal Essences audience comes from United States.

Worldwide audience distribution share by country for Herbal Essences
CountryShare
United States18.3%
Mexico13.9%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herbal Essences audience in United States is strongest.

Fig. 05

Top regions by affinity

Herbal Essences customers by region in United States
#RegionReachAffinity×
01Texas~80K1.55×
02California~100K1.44×
03New Mexico~4K1.42×
04Illinois~30K1.23×
05Arizona~20K1.21×
06Kentucky~9K1.21×
07Nevada~7K1.17×
08Indiana~10K1.16×
09Oklahoma~8K1.16×
10Colorado~10K1.11×
11West Virginia~3K1.11×
12Nebraska~3K1.09×
13Arkansas~5K1.08×
14Tennessee~10K1.06×
15Kansas~5K1.06×
16New Jersey~20K1.04×
17Connecticut~6K1.04×
18Ohio~20K1.03×
19Wisconsin~9K1.02×
20Utah~6K1.02×
21New York~30K1.01×
22South Dakota~1K1.01×
23North Carolina~20K1.00×
24Michigan~20K1.00×
25Alabama~9K1.00×
26Florida~40K0.99×
27Louisiana~8K0.98×
28Iowa~5K0.98×
29Washington~10K0.96×
30Virginia~10K0.95×
31North Dakota~1K0.95×
32Oregon~7K0.94×
33Idaho~3K0.94×
34Delaware~2K0.94×
35Pennsylvania~20K0.92×
36Georgia~20K0.92×
37Minnesota~8K0.92×
38Missouri~9K0.91×
39Montana~2K0.90×
40Alaska~1K0.90×
41South Carolina~8K0.89×
42Hawaii~2K0.89×
43Rhode Island~2K0.89×
44Mississippi~4K0.88×
45Maryland~9K0.87×
46Massachusetts~10K0.86×
47New Hampshire~2K0.84×
48Maine~2K0.84×
49Vermont<1K0.84×
50Washington, District of Columbia~1K0.73×
Fig. 06

Affinity by region

Affinity by region — Herbal Essences, United States
0.73×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Herbal Essences audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Herbal Essences audience
#·InterestCategoryAffinity×
01drayton manorTravel & Leisure65.82×
02Crown Casino and Entertainment ComplexGames38.63×
03BLUSH Hair & BeautyTopic35.10×
04Bed HeadBeauty & Wellness30.36×
05TRESemméBeauty & Wellness26.65×
06Beauty secretTopic24.99×
07SuaveHome & Garden23.74×
08Bamboo massageHealth22.93×
09John FriedaBeauty & Wellness20.58×
10PanteneBeauty & Wellness19.46×
11Sexy JeansFashion & Accessoires17.99×
12Aussie (shampoo)Beauty & Wellness15.06×
13AesopBeauty & Wellness14.84×
14GarnierBeauty & Wellness13.97×
15Neve CampbellMovies & TV9.38×
16The DiplomatsMusic & Radio8.62×
17PhysicianBusiness & Career3.08×
18HerbFood & Beverages3.01×
19Hair careBeauty & Wellness2.51×
20MemeInternet & Social Media2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Herbal Essences audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Herbal Essences audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.56×
Convenience OrientationPREMIUM1.35×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Herbal Essences audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Risk AppetiteTHRILL0.95×
Need for SecurityCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Herbal Essences's target market in United States?

Herbal Essences's target market in United States covers an estimated 623,306 people, concentrated in California and Texas.

02

What is the gender split and age of Herbal Essences customers?

79.4% of the Herbal Essences audience are female, 20.6% are male, with an average age of 36.8 years.

03

Which brands do Herbal Essences fans like most?

Herbal Essences fans show strongest brand affinity for Sexy Jeans (17.99×), TRESemmé (26.65×), and Aesop (14.84×) over the country average.

04

Where do Herbal Essences fans live in United States?

Herbal Essences fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Herbal Essences fans also like?

Beyond Herbal Essences itself, the audience over-indexes on TRESemmé (26.65×), Aesop (14.84×), Pantene (19.46×), and Physician (3.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Herbal Essences audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Herbal Essences. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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