Rascasse Audience Intelligence

APEX Audience in United States

A data profile of the people who buy, follow and care about APEX in United States — modelled from more than twelve digital signal sources. APEX has an estimated audience of 6,033,627 people in United States.

#29among Singer-songwriter in United States#515among Person in United States#467in Music & Radio

The average APEX fan in United States is 31.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Avan Jogia, Brookes Brothers, Cigar bar, with strongest over-indexing on Avan Jogia (66.05× the country average).

Demographically, the APEX audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical APEX fan in United States is more male, around 31.2 years old, with strong Career Orientation tendencies and a notable affinity for Avan Jogia.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the APEX profile in United States.

Audience size
6M
in United States
Gender
37.1%♀
62.9% male
Age
31.2
average years
Country rank
#5687
Person in United States
Fig. 01

Search interest · 12-month trend

+197%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of APEX fans

37.1% are female, 62.9% are male, average age 31.2.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for APEX audience in United States
MetricValue
Female37.1%
Male62.9%
Average age31.2
Estimated audience size6,033,627
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the APEX audience in United States
Age bracketShare%
16-1937%
20-2927%
30-3918%
40-4911%
50+6%
Fig. 04

Worldwide distribution

32.7%

of the worldwide APEX audience comes from United States.

Worldwide audience distribution share by country for APEX
CountryShare
United States32.7%
Japan26.5%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the APEX audience in United States is strongest.

Fig. 05

Top regions by affinity

APEX fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K2.13×
02Massachusetts~100K1.73×
03Virginia~200K1.63×
04Arkansas~50K1.41×
05Washington~100K1.33×
06Colorado~90K1.33×
07Nevada~50K1.26×
08Alaska~10K1.24×
09Ohio~200K1.23×
10California~500K1.16×
11Idaho~20K1.16×
12New Mexico~20K1.15×
13Oklahoma~50K1.14×
14Texas~400K1.13×
15Indiana~80K1.12×
16Arizona~90K1.11×
17Florida~300K1.04×
18Alabama~60K1.03×
19Kentucky~50K1.01×
20New York~200K0.99×
21Montana~10K0.99×
22North Dakota~8K0.97×
23Georgia~100K0.95×
24Oregon~40K0.94×
25South Carolina~60K0.93×
26Tennessee~80K0.92×
27Louisiana~50K0.92×
28Delaware~10K0.91×
29South Dakota~9K0.90×
30Connecticut~40K0.89×
31Illinois~100K0.88×
32Maine~10K0.88×
33Utah~30K0.87×
34Mississippi~30K0.87×
35New Hampshire~10K0.87×
36West Virginia~20K0.86×
37Kansas~30K0.84×
38Nebraska~20K0.84×
39Michigan~90K0.83×
40Missouri~50K0.83×
41Minnesota~50K0.80×
42Maryland~60K0.79×
43Iowa~30K0.77×
44Pennsylvania~100K0.76×
45New Jersey~80K0.76×
46Wisconsin~50K0.75×
47Rhode Island~10K0.74×
48Hawaii~10K0.71×
49Washington, District of Columbia~9K0.71×
50Vermont~5K0.69×
Fig. 06

Affinity by region

Affinity by region — APEX, United States
0.69×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the APEX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for APEX audience
#·InterestCategoryAffinity×
01Avan JogiaMovies & TV66.05×
02Bad ReligionMusic & Radio54.50×
03Tsingtao BreweryFood & Beverages36.44×
04Cigar barFood & Beverages34.19×
05Aphex TwinMusic & Radio27.22×
06ArturiaMusic & Radio26.33×
07Brookes BrothersMusic & Radio25.11×
08Deadmau5Music & Radio23.11×
09TeamSnapSports21.36×
10Resident AdvisorMusic & Radio16.13×
11Faye DunawayMovies & TV15.79×
12SkrillexMusic & Radio12.64×
13International educationBusiness & Career12.33×
14Tony HawkSports11.99×
15Daft PunkMusic & Radio11.50×
16Death metalMusic & Radio8.26×
17Kelly OsbourneMusic & Radio7.07×
18Deep houseMusic & Radio6.71×
19Bass guitarMusic & Radio2.58×
20Old NavyFashion & Accessoires1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the APEX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by APEX audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.04×
PatriotismCONSERVATISM2.04×
TraditionCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by APEX audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
DIY MentalityTHRILL0.76×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does APEX have in United States?

APEX has an estimated audience of 6,033,627 people in United States, concentrated in California and Texas.

02

What is the gender split and age of APEX fans?

37.1% of APEX fans are female, 62.9% are male, with an average age of 31.2 years.

03

Which brands do APEX fans like most?

APEX fans show strongest brand affinity for Avan Jogia (66.05×), Brookes Brothers (25.11×), and Cigar bar (34.19×) over the country average.

04

Where do APEX fans live in United States?

APEX fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do APEX fans also like?

Beyond APEX itself, the audience over-indexes on Brookes Brothers (25.11×), Cigar bar (34.19×), Bad Religion (54.5×), and Kelly Osbourne (7.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See APEX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for APEX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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