APEX Audience in United States

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APEX has an estimated audience of 3,712,364 people in United States. 40.2% are female, 59.8% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Dog breed, Israel, Home equity, Kierra Sheard.

The average APEX fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Dog breed, Israel, with strongest over-indexing on Home construction (5.98× the country average). Demographically, the APEX audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of APEX fans

Demographic split for APEX audience in United States
MetricValue
Female40.2%
Male59.8%
Average age32.3
Estimated audience size3,712,364

Audience persona

The typical APEX fan in United States is more male, around 32.3 years old, with strong Tradition tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for APEX in United States
RegionReachAffinity
California489,6501.2×
Texas387,8401.22×
Florida282,8711.13×
New York235,1601.13×
North Carolina217,7881.95×
Virginia174,8971.93×
Massachusetts154,1782.11×
Ohio153,9241.35×
Georgia118,2581.03×
Illinois111,9430.91×
Washington104,8991.41×
Arizona94,6351.25×
Pennsylvania92,4870.74×
Michigan82,1080.85×
Colorado81,0541.39×
New Jersey73,4340.78×
Indiana71,6821.06×
Tennessee68,7280.92×
Alabama57,9471.12×
Maryland52,1600.82×
South Carolina51,5910.92×
Oklahoma47,8671.16×
Missouri47,6400.8×
Kentucky45,2000.97×
Nevada43,9151.22×
Minnesota42,9450.81×
Oregon41,6690.98×
Wisconsin40,1780.72×
Louisiana37,2890.78×
Arkansas35,4831.16×
Connecticut34,2990.92×
Utah28,0190.84×
Mississippi25,4450.83×
Kansas23,3800.8×
New Mexico21,4841.15×
Iowa20,4100.67×
Idaho17,9290.96×
Nebraska14,0220.75×
West Virginia13,6550.79×
New Hampshire12,2260.84×
Maine10,7810.81×
Alaska10,0461.26×
Delaware9,3290.91×
Montana8,9090.86×
Washington, District of Columbia8,7410.78×
Rhode Island8,3720.71×
Hawaii7,2210.45×
North Dakota6,9970.92×
South Dakota6,3290.74×
Vermont3,8100.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for APEX audience
BrandAffinityCategory
Home construction5.98×Home & Garden
Dog breed2.65×Pets & Animals
Israel4.17×Travel & Leisure
Home equity2.83×Home & Garden
Kierra Sheard26.13×Music & Radio
KSTP-TV10.1×Movies & TV
Springfield, Illinois13.7×Travel & Leisure
Pro-Ject4.64×Music & Radio
Elsword18.32×Games
UK garage6.09×Music & Radio
3D printing2.82×Technology & Electronics
Product design2.1×Business & Career
Minnesota1.62×Travel & Leisure
Alaska1.57×Travel & Leisure
Steampunk4.4×Fashion & Accessoires
JDSU2.61×Business & Career
Nipsey Hussle4.93×Music & Radio
The Streets19.91×Music & Radio
Howard County, Maryland9.79×Travel & Leisure
Natural rubber1.53×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by APEX audience
TraitClusterScore
TraditionCONSERVATISM1.77
Early Adopter MentalityPOWER1.65
Urban LifestyleOPEN1.47
Career OrientationPOWER1.46
ExtroversionTHRILL1.41
LGBTQ+ IdentityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for APEX
CountryShare
Japan34.4%
United States31.6%
India4.2%

See APEX audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does APEX have in United States?

APEX has an estimated audience of 3,712,364 people in United States, concentrated in California and Texas.

What is the gender split and age of APEX fans?

40.2% of APEX fans are female, 59.8% are male, with an average age of 32.3 years.

Which brands do APEX fans like most?

APEX fans show strongest brand affinity for Home construction (5.98×), Dog breed (2.65×), and Israel (4.17×) over the country average.

Where do APEX fans live in United States?

APEX fans in United States are most concentrated in California (reach 489,650), Texas (reach 387,840), and Florida (reach 282,871). These three regions account for the largest share of the active audience.

What other brands do APEX fans also like?

Beyond APEX itself, the audience over-indexes on Dog breed (2.65×), Israel (4.17×), Home equity (2.83×), and Kierra Sheard (26.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for APEX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.