Deadmau5 Audience in United States

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Deadmau5 has an estimated audience of 598,878 people in United States. 31.2% are female, 68.8% are male, average age 28.9. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Dog breed, Building envelope, Elsword, 3D printing.

The average Deadmau5 fan in United States is 28.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Dog breed, Building envelope, with strongest over-indexing on Home construction (22.02× the country average). Demographically, the Deadmau5 audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: EDM

Demographics of Deadmau5 fans

Demographic split for Deadmau5 audience in United States
MetricValue
Female31.2%
Male68.8%
Average age28.9
Estimated audience size598,878

Audience persona

The typical Deadmau5 fan in United States is more male, around 28.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Deadmau5 in United States
RegionReachAffinity
California107,4181.63×
Texas63,7451.24×
Florida40,0820.99×
New York34,1481.02×
Illinois25,3141.27×
Colorado23,7162.51×
Pennsylvania17,1450.85×
Washington14,8451.24×
Ohio14,5160.79×
Arizona14,4851.18×
Michigan13,9350.89×
Tennessee13,7931.15×
Virginia13,7070.94×
Georgia13,4250.73×
New Jersey13,2920.87×
North Carolina13,2740.74×
Massachusetts12,1661.03×
Nevada10,7621.86×
Wisconsin9,3351.04×
Indiana9,2930.85×
Maryland8,8250.86×
Utah8,7771.64×
Missouri8,4760.88×
Arkansas8,1621.65×
Minnesota7,9650.93×
Oregon7,6491.11×
Oklahoma6,3130.95×
Kansas6,2681.33×
Connecticut5,9230.99×
South Carolina5,7170.63×
Kentucky5,6800.76×
Louisiana5,3190.69×
Alabama5,2750.63×
New Mexico3,8661.29×
Iowa3,5330.72×
Idaho3,0781.02×
Mississippi2,4590.5×
Nebraska2,4440.81×
West Virginia2,1710.78×
New Hampshire2,1630.92×
Hawaii2,0130.78×
Washington, District of Columbia1,9641.09×
Maine1,8630.87×
Montana1,6520.99×
Rhode Island1,3820.72×
Wyoming1,0291.16×
Alaska9980.78×
South Dakota9710.7×
Delaware9640.58×
Vermont8850.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deadmau5 audience
BrandAffinityCategory
Home construction22.02×Home & Garden
Dog breed3.47×Pets & Animals
Building envelope21.81×Home & Garden
Elsword31.03×Games
3D printing3.54×Technology & Electronics
Minnesota2.02×Travel & Leisure
Alaska1.85×Travel & Leisure
JDSU2.96×Business & Career
Winemaking4.03×Food & Beverages
Justice2.41×Politics & Society
Montana Grizzlies football10.66×Sports
Sailor3.91×Travel & Leisure
Nebraska2.15×Travel & Leisure
Guy Fieri2.98×Movies & TV
Atkins diet3.69×Health
Bank account1.64×Business & Career
Arnold Palmer3.98×Sports
Iwi14.08×
Yahoo Sports Fantasy4.06×
JcrOffroad13.13×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deadmau5 audience
TraitClusterScore
Early Adopter MentalityPOWER2.22
Urban LifestyleOPEN1.4
Sports ActivityPOWER1.39
Luxury OrientationPREMIUM1.37
ExtroversionTHRILL1.35
Risk AppetiteTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Deadmau5
CountryShare
United States43.7%
Canada10.6%
Brazil7.3%

See Deadmau5 audiences in other countries

More EDM audiences in United States

Frequently asked questions

How many fans does Deadmau5 have in United States?

Deadmau5 has an estimated audience of 598,878 people in United States, concentrated in California and Texas.

What is the gender split and age of Deadmau5 fans?

31.2% of Deadmau5 fans are female, 68.8% are male, with an average age of 28.9 years.

Which brands do Deadmau5 fans like most?

Deadmau5 fans show strongest brand affinity for Home construction (22.02×), Dog breed (3.47×), and Building envelope (21.81×) over the country average.

Where do Deadmau5 fans live in United States?

Deadmau5 fans in United States are most concentrated in California (reach 107,418), Texas (reach 63,745), and Florida (reach 40,082). These three regions account for the largest share of the active audience.

What other brands do Deadmau5 fans also like?

Beyond Deadmau5 itself, the audience over-indexes on Dog breed (3.47×), Building envelope (21.81×), Elsword (31.03×), and 3D printing (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deadmau5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.