A data profile of the people who buy, follow and care about Dimension in United States — modelled from more than twelve digital signal sources. Dimension has an estimated audience of 1,946,396 people in United States.
The average Dimension fan in United States is 32.4 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Brookes Brothers, Berghain, Disclosure (band), with strongest over-indexing on Brookes Brothers (41.18× the country average).
Demographically, the Dimension audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dimension fan in United States is balanced, around 32.4 years old, with strong Tradition tendencies and a notable affinity for Brookes Brothers.
The key figures that characterise the Dimension profile in United States.
49.1% are female, 50.9% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 32.4 |
| Estimated audience size | 1,946,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 22% | |
| 30-39 | 14% | |
| 40-49 | 13% | |
| 50+ | 11% |
Where the Dimension audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~70K | 1.86× | |
| 02 | Alabama | ~30K | 1.21× | |
| 03 | Oklahoma | ~20K | 1.21× | |
| 04 | Arkansas | ~20K | 1.17× | |
| 05 | New Mexico | ~10K | 1.17× | |
| 06 | Kansas | ~20K | 1.14× | |
| 07 | Georgia | ~60K | 1.12× | |
| 08 | Louisiana | ~30K | 1.10× | |
| 09 | Nebraska | ~10K | 1.09× | |
| 10 | Missouri | ~30K | 1.07× | |
| 11 | Tennessee | ~40K | 1.06× | |
| 12 | Indiana | ~40K | 1.06× | |
| 13 | Idaho | ~10K | 1.06× | |
| 14 | North Carolina | ~60K | 1.05× | |
| 15 | Alaska | ~4K | 1.05× | |
| 16 | Texas | ~200K | 1.04× | |
| 17 | South Carolina | ~30K | 1.04× | |
| 18 | California | ~200K | 1.03× | |
| 19 | Kentucky | ~20K | 1.03× | |
| 20 | Mississippi | ~20K | 1.03× | |
| 21 | Wisconsin | ~30K | 1.02× | |
| 22 | Montana | ~5K | 1.02× | |
| 23 | Hawaii | ~8K | 1.01× | |
| 24 | Michigan | ~50K | 1.00× | |
| 25 | Oregon | ~20K | 1.00× | |
| 26 | Iowa | ~20K | 1.00× | |
| 27 | Arizona | ~40K | 0.98× | |
| 28 | Utah | ~20K | 0.98× | |
| 29 | Florida | ~100K | 0.96× | |
| 30 | Pennsylvania | ~60K | 0.96× | |
| 31 | Maryland | ~30K | 0.96× | |
| 32 | Minnesota | ~30K | 0.96× | |
| 33 | Maine | ~6K | 0.96× | |
| 34 | South Dakota | ~4K | 0.96× | |
| 35 | Virginia | ~40K | 0.94× | |
| 36 | Colorado | ~30K | 0.94× | |
| 37 | Illinois | ~60K | 0.93× | |
| 38 | Ohio | ~50K | 0.92× | |
| 39 | West Virginia | ~8K | 0.91× | |
| 40 | North Dakota | ~3K | 0.91× | |
| 41 | Nevada | ~20K | 0.90× | |
| 42 | New Hampshire | ~6K | 0.89× | |
| 43 | Delaware | ~4K | 0.87× | |
| 44 | New York | ~90K | 0.85× | |
| 45 | Vermont | ~3K | 0.85× | |
| 46 | Connecticut | ~20K | 0.83× | |
| 47 | Rhode Island | ~5K | 0.83× | |
| 48 | New Jersey | ~40K | 0.82× | |
| 49 | Massachusetts | ~30K | 0.81× | |
| 50 | Washington, District of Columbia | ~4K | 0.74× |
The strongest cross-interests of the Dimension audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berghain | Music & Radio | 45.74× | ||
| 02 | Brookes Brothers | Music & Radio | 41.18× | ||
| 03 | Disclosure (band) | Music & Radio | 34.23× | ||
| 04 | Afrojack | Music & Radio | 23.34× | ||
| 05 | Café Bustelo | Food & Beverages | 11.79× | ||
| 06 | Toyota Crown | Cars & Mobility | 10.36× | ||
| 07 | Martin Garrix | Music & Radio | 9.06× | ||
| 08 | Mikaela Shiffrin | Sports | 7.14× | ||
| 09 | Skrillex | Music & Radio | 6.37× | ||
| 10 | Love's Travel Stops & Country Stores | Shopping | 2.74× | ||
| 11 | Electronic dance music | Music & Radio | 2.31× | ||
| 12 | Dancehalls | Music & Radio | 2.06× | ||
| 13 | Virtual reality | Technology & Electronics | 1.89× | ||
| 14 | Concerts | Music & Radio | 1.85× | ||
| 15 | Drop shipping | Shopping | 1.82× | ||
| 16 | Innovation | Business & Career | 1.63× | ||
| 17 | Livemusic | Music & Radio | 1.60× | ||
| 18 | Radio | Technology & Electronics | 1.58× | ||
| 19 | Hard rock | Music & Radio | 1.54× | ||
| 20 | Music festivals | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Spirituality | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Creativity | OPEN | 0.88× | |
| Quality Awareness | PREMIUM | 0.90× |
Dimension has an estimated audience of 1,946,396 people in United States, concentrated in California and Texas.
49.1% of Dimension fans are female, 50.9% are male, with an average age of 32.4 years.
Dimension fans show strongest brand affinity for Brookes Brothers (41.18×), Berghain (45.74×), and Disclosure (band) (34.23×) over the country average.
Dimension fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Dimension itself, the audience over-indexes on Berghain (45.74×), Disclosure (band) (34.23×), Concerts (1.85×), and Afrojack (23.34×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dimension. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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