Diplo Audience in United States
Diplo has an estimated audience of 1,218,272 people in United States. 45.3% are female, 54.7% are male, average age 30.6. Top regions: California, New York, Florida. Top brand affinities: SNAILS, Venom (band), Ghastly, Ultra Music, Skrillex.
The average Diplo fan in United States is 30.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include SNAILS, Venom (band), Ghastly, with strongest over-indexing on SNAILS (23.55× the country average). Demographically, the Diplo audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Diplo fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 30.6 |
| Estimated audience size | 1,218,272 |
Audience persona
The typical Diplo fan in United States is balanced, around 30.6 years old, with strong Extroversion tendencies and a notable affinity for SNAILS.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 206,966 | 1.54× |
| New York | 99,048 | 1.45× |
| Florida | 94,786 | 1.15× |
| Texas | 89,837 | 0.86× |
| Pennsylvania | 50,993 | 1.24× |
| Illinois | 45,441 | 1.12× |
| Michigan | 36,568 | 1.15× |
| New Jersey | 36,474 | 1.18× |
| Ohio | 35,443 | 0.94× |
| Georgia | 34,805 | 0.93× |
| Massachusetts | 33,034 | 1.38× |
| Washington | 31,907 | 1.31× |
| North Carolina | 30,902 | 0.84× |
| Virginia | 28,511 | 0.96× |
| Tennessee | 24,159 | 0.99× |
| Nevada | 22,187 | 1.88× |
| Colorado | 22,002 | 1.15× |
| Arizona | 19,313 | 0.78× |
| Maryland | 17,489 | 0.83× |
| Missouri | 17,360 | 0.88× |
| Indiana | 17,239 | 0.77× |
| Connecticut | 16,340 | 1.34× |
| Minnesota | 15,599 | 0.89× |
| Wisconsin | 14,825 | 0.81× |
| Oregon | 14,718 | 1.05× |
| Louisiana | 14,672 | 0.93× |
| South Carolina | 13,820 | 0.75× |
| Kentucky | 12,246 | 0.8× |
| Utah | 12,207 | 1.12× |
| Alabama | 10,260 | 0.6× |
| Oklahoma | 9,855 | 0.73× |
| Hawaii | 8,701 | 1.66× |
| Kansas | 8,338 | 0.87× |
| Mississippi | 7,435 | 0.74× |
| Iowa | 7,234 | 0.72× |
| Arkansas | 6,643 | 0.66× |
| Washington, District of Columbia | 5,665 | 1.55× |
| Idaho | 4,790 | 0.78× |
| New Mexico | 4,750 | 0.78× |
| New Hampshire | 4,427 | 0.92× |
| Nebraska | 4,269 | 0.7× |
| Alaska | 4,192 | 1.61× |
| Rhode Island | 4,173 | 1.08× |
| Maine | 3,875 | 0.89× |
| Montana | 3,846 | 1.14× |
| West Virginia | 3,748 | 0.66× |
| Delaware | 2,952 | 0.88× |
| Vermont | 2,397 | 1.12× |
| South Dakota | 1,793 | 0.64× |
| North Dakota | 1,484 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SNAILS | 23.55× | Music & Radio |
| Venom (band) | 12.53× | Music & Radio |
| Ghastly | 33.68× | Music & Radio |
| Ultra Music | 10.01× | Music & Radio |
| Skrillex | 15.04× | Music & Radio |
| Example | 15.44× | Music & Radio |
| Prince Edward Island | 30.46× | Travel & Leisure |
| Tye Sheridan | 16.48× | Movies & TV |
| Zedd (musician) | 18.66× | Music & Radio |
| Hajime no Ippo | 21.75× | Literature |
| Steve Aoki | 16.61× | Music & Radio |
| Martin Garrix | 20.54× | Music & Radio |
| Calvin Harris | 16.74× | Music & Radio |
| GameStop | 3.12× | Games |
| TikTok | 1.65× | Internet & Social Media |
| Olympique de Marseille | 18.62× | Sports |
| The Ring (magazine) | 14.74× | Sports |
| Handball | 7.18× | Sports |
| Swedish House Mafia | 18.05× | Music & Radio |
| John Summit | 13× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.78 |
| Early Adopter Mentality | POWER | 1.77 |
| Sustainability | BALANCE | 1.56 |
| Urban Lifestyle | OPEN | 1.49 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| Canada | 5.0% |
| France | 4.9% |
See Diplo audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Diplo have in United States?
Diplo has an estimated audience of 1,218,272 people in United States, concentrated in California and New York.
What is the gender split and age of Diplo fans?
45.3% of Diplo fans are female, 54.7% are male, with an average age of 30.6 years.
Which brands do Diplo fans like most?
Diplo fans show strongest brand affinity for SNAILS (23.55×), Venom (band) (12.53×), and Ghastly (33.68×) over the country average.
Where do Diplo fans live in United States?
Diplo fans in United States are most concentrated in California (reach 206,966), New York (reach 99,048), and Florida (reach 94,786). These three regions account for the largest share of the active audience.
What other brands do Diplo fans also like?
Beyond Diplo itself, the audience over-indexes on Venom (band) (12.53×), Ghastly (33.68×), Ultra Music (10.01×), and Skrillex (15.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Diplo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.