Rascasse Audience Intelligence

Diplo Audience in United States

A data profile of the people who buy, follow and care about Diplo in United States — modelled from more than twelve digital signal sources. Diplo has an estimated audience of 1,268,144 people in United States.

#132among Hip hop in United States#4231among Person in United States#2484in Music & Radio

The average Diplo fan in United States is 30.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include SNAILS, Venom (band), Ghastly, with strongest over-indexing on SNAILS (23.55× the country average).

Demographically, the Diplo audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diplo fan in United States is balanced, around 30.6 years old, with strong Extroversion tendencies and a notable affinity for SNAILS.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diplo profile in United States.

Audience size
1.3M
in United States
Gender
45.3%♀
54.7% male
Age
30.6
average years
Country rank
#20047
Person in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diplo fans

45.3% are female, 54.7% are male, average age 30.6.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Diplo audience in United States
MetricValue
Female45.3%
Male54.7%
Average age30.6
Estimated audience size1,268,144
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Diplo audience in United States
Age bracketShare%
16-1939%
20-2929%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Diplo audience comes from United States.

Worldwide audience distribution share by country for Diplo
CountryShare
United States33.0%
France5.1%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diplo audience in United States is strongest.

Fig. 05

Top regions by affinity

Diplo fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K1.98×
02California~200K1.61×
03New York~100K1.51×
04Washington, District of Columbia~6K1.51×
05Hawaii~8K1.45×
06Alaska~4K1.40×
07Massachusetts~30K1.26×
08Washington~30K1.25×
09Pennsylvania~50K1.23×
10Connecticut~10K1.22×
11New Jersey~40K1.19×
12Colorado~20K1.18×
13Florida~90K1.15×
14Oregon~20K1.11×
15Utah~10K1.07×
16Vermont~2K1.07×
17Illinois~40K1.06×
18Rhode Island~4K1.05×
19Montana~4K1.05×
20Arizona~30K1.02×
21Michigan~30K1.01×
22Mississippi~10K1.01×
23Tennessee~20K1.00×
24Virginia~30K0.97×
25Delaware~3K0.97×
26Maryland~20K0.94×
27New Hampshire~4K0.93×
28Maine~4K0.93×
29Minnesota~20K0.91×
30Louisiana~10K0.91×
31Texas~90K0.89×
32Georgia~30K0.89×
33Ohio~30K0.88×
34Missouri~20K0.88×
35North Carolina~30K0.84×
36Wisconsin~20K0.84×
37Kansas~8K0.84×
38Idaho~5K0.83×
39New Mexico~5K0.82×
40Indiana~20K0.80×
41Kentucky~10K0.80×
42Iowa~8K0.78×
43North Dakota~2K0.78×
44South Carolina~10K0.77×
45Nebraska~5K0.77×
46South Dakota~2K0.77×
47Oklahoma~10K0.76×
48West Virginia~4K0.75×
49Arkansas~7K0.74×
50Alabama~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Diplo, United States
0.67×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diplo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diplo audience
#·InterestCategoryAffinity×
01GhastlyMusic & Radio33.68×
02Prince Edward IslandTravel & Leisure30.46×
03SNAILSMusic & Radio23.55×
04Hajime no IppoLiterature21.75×
05Martin GarrixMusic & Radio20.54×
06Zedd (musician)Music & Radio18.66×
07Olympique de MarseilleSports18.62×
08Calvin HarrisMusic & Radio16.74×
09Steve AokiMusic & Radio16.61×
10Tye SheridanMovies & TV16.48×
11ExampleMusic & Radio15.44×
12SkrillexMusic & Radio15.04×
13The Ring (magazine)Sports14.74×
14John SummitMusic & Radio13.00×
15Venom (band)Music & Radio12.53×
16Ultra MusicMusic & Radio10.01×
17RÜFÜSMusic & Radio8.99×
18HandballSports7.18×
19GameStopGames3.12×
20TikTokInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diplo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diplo audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.73×
Social Media UsageJOY1.35×
TraditionCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diplo audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Quality AwarenessPREMIUM0.84×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diplo have in United States?

Diplo has an estimated audience of 1,268,144 people in United States, concentrated in California and New York.

02

What is the gender split and age of Diplo fans?

45.3% of Diplo fans are female, 54.7% are male, with an average age of 30.6 years.

03

Which brands do Diplo fans like most?

Diplo fans show strongest brand affinity for SNAILS (23.55×), Venom (band) (12.53×), and Ghastly (33.68×) over the country average.

04

Where do Diplo fans live in United States?

Diplo fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Diplo fans also like?

Beyond Diplo itself, the audience over-indexes on Venom (band) (12.53×), Ghastly (33.68×), Example (15.44×), and Calvin Harris (16.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Diplo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diplo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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