Rascasse Audience Intelligence

Calvin Harris Audience in United States

A data profile of the people who buy, follow and care about Calvin Harris in United States — modelled from more than twelve digital signal sources. Calvin Harris has an estimated audience of 1,633,262 people in United States.

#10among EDM in United States#3257among Person in United States#1969in Music & Radio

The average Calvin Harris fan in United States is 28.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Menards, Example, Holiday cottage, with strongest over-indexing on Menards (10.17× the country average).

Demographically, the Calvin Harris audience skews balanced with an average age of 28.9, and over-indexes on personality traits such as DIY Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calvin Harris fan in United States is balanced, around 28.9 years old, with strong DIY Mentality tendencies and a notable affinity for Menards.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calvin Harris profile in United States.

Audience size
1.6M
in United States
Gender
49.0%♀
51.0% male
Age
28.9
average years
Country rank
#16639
Person in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calvin Harris fans

49.0% are female, 51.0% are male, average age 28.9.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Calvin Harris audience in United States
MetricValue
Female49.0%
Male51.0%
Average age28.9
Estimated audience size1,633,262
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Calvin Harris audience in United States
Age bracketShare%
16-1948%
20-2924%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Calvin Harris audience comes from United States.

Worldwide audience distribution share by country for Calvin Harris
CountryShare
United States25.4%
United Kingdom15.4%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calvin Harris audience in United States is strongest.

Fig. 05

Top regions by affinity

Calvin Harris fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K2.11×
02California~200K1.81×
03Florida~100K1.62×
04Colorado~20K1.46×
05Washington, District of Columbia~5K1.45×
06New York~80K1.31×
07Massachusetts~30K1.28×
08New Jersey~30K1.25×
09Texas~100K1.22×
10Arizona~30K1.19×
11Illinois~40K1.18×
12Connecticut~10K1.18×
13Pennsylvania~40K1.12×
14Washington~20K1.12×
15Virginia~30K1.05×
16Maryland~20K1.03×
17Hawaii~5K1.03×
18Rhode Island~3K1.03×
19Oregon~10K1.00×
20Utah~10K1.00×
21Georgia~30K0.99×
22Kansas~8K0.96×
23North Carolina~30K0.94×
24New Mexico~5K0.94×
25Minnesota~10K0.93×
26Michigan~30K0.92×
27Missouri~20K0.91×
28New Hampshire~4K0.90×
29Alabama~10K0.89×
30Vermont~2K0.89×
31Maine~3K0.88×
32Delaware~3K0.88×
33Alaska~2K0.88×
34Indiana~20K0.87×
35Louisiana~10K0.87×
36Iowa~8K0.87×
37Nebraska~5K0.87×
38Tennessee~20K0.85×
39Idaho~4K0.85×
40North Dakota~2K0.83×
41Wisconsin~10K0.82×
42Oklahoma~10K0.82×
43Ohio~30K0.80×
44South Carolina~10K0.80×
45Montana~2K0.80×
46Kentucky~10K0.76×
47Arkansas~7K0.76×
48Mississippi~7K0.75×
49South Dakota~2K0.75×
50West Virginia~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Calvin Harris, United States
0.73×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calvin Harris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calvin Harris audience
#·InterestCategoryAffinity×
01ExampleMusic & Radio19.66×
02Plan B (musician)Music & Radio12.16×
03MenardsHome & Garden10.17×
04Julia ChildFood & Beverages9.77×
05Music of NigeriaMusic & Radio8.84×
06HGTV Dream HomeMovies & TV7.76×
07FrontlinerMusic & Radio7.38×
08Holiday cottageTravel & Leisure6.34×
09South KoreaTravel & Leisure4.83×
10Dillard'sFashion & Accessoires4.59×
11Hardware storeHome & Garden3.83×
12Popular musicMusic & Radio2.68×
13Contemporary R&BMusic & Radio2.47×
14TransportCars & Mobility2.01×
15BeautyBeauty & Wellness1.75×
16BeveragesFood & Beverages1.66×
17FamilyKids & Family1.56×
18Outdoor recreationSports1.52×
19FIFA World Cup 2026Sports1.51×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calvin Harris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calvin Harris audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.90×
ExtroversionTHRILL1.34×
IndulgenceJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calvin Harris audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Community OrientationOPEN0.82×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calvin Harris have in United States?

Calvin Harris has an estimated audience of 1,633,262 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Calvin Harris fans?

49.0% of Calvin Harris fans are female, 51.0% are male, with an average age of 28.9 years.

03

Which brands do Calvin Harris fans like most?

Calvin Harris fans show strongest brand affinity for Menards (10.17×), Example (19.66×), and Holiday cottage (6.34×) over the country average.

04

Where do Calvin Harris fans live in United States?

Calvin Harris fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Calvin Harris fans also like?

Beyond Calvin Harris itself, the audience over-indexes on Example (19.66×), Holiday cottage (6.34×), Plan B (musician) (12.16×), and Popular music (2.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Calvin Harris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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