Calvin Harris Audience in United States

Calvin Harris logo

Calvin Harris has an estimated audience of 1,061,645 people in United States. 49.0% are female, 51.0% are male, average age 28.9. Top regions: California, Texas, Florida. Top brand affinities: Menards, Plan B (musician), Holiday cottage, Example, Popular music.

The average Calvin Harris fan in United States is 28.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Menards, Plan B (musician), Holiday cottage, with strongest over-indexing on Menards (10.17× the country average). Demographically, the Calvin Harris audience skews balanced with an average age of 28.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: EDM

Demographics of Calvin Harris fans

Demographic split for Calvin Harris audience in United States
MetricValue
Female49.0%
Male51.0%
Average age28.9
Estimated audience size1,061,645

Audience persona

The typical Calvin Harris fan in United States is balanced, around 28.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Calvin Harris in United States
RegionReachAffinity
California197,0371.69×
Texas102,2381.12×
Florida91,0051.27×
New York76,8991.3×
Pennsylvania43,0121.2×
Illinois42,1121.19×
New Jersey33,8041.25×
Georgia32,4550.99×
North Carolina31,1240.97×
Virginia28,2601.09×
Arizona27,6641.28×
Ohio27,5540.84×
Massachusetts27,4901.31×
Michigan25,5830.92×
Washington24,9101.17×
Colorado24,8411.48×
Nevada20,0661.95×
Maryland18,9371.04×
Tennessee18,5430.87×
Indiana17,1650.89×
Missouri16,3750.96×
Minnesota14,8370.98×
Alabama14,3730.97×
Wisconsin13,4320.84×
South Carolina12,9780.81×
Oregon12,6691.04×
Louisiana12,5400.92×
Connecticut12,0241.13×
Kentucky9,7020.73×
Utah9,6511.02×
Oklahoma9,5320.81×
Kansas8,0370.96×
Iowa7,7250.88×
Arkansas6,5310.75×
Mississippi6,2450.71×
New Mexico4,9210.92×
Washington, District of Columbia4,8591.52×
Hawaii4,7531.04×
Idaho4,5040.85×
Nebraska4,4850.84×
New Hampshire3,5590.85×
Rhode Island3,3751×
Maine3,2500.85×
West Virginia3,2360.65×
Delaware2,2500.77×
Montana2,1150.72×
Alaska1,9620.86×
North Dakota1,5920.73×
South Dakota1,5290.62×
Vermont1,4660.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Calvin Harris audience
BrandAffinityCategory
Menards10.17×Home & Garden
Plan B (musician)12.16×Music & Radio
Holiday cottage6.34×Travel & Leisure
Example19.66×Music & Radio
Popular music2.68×Music & Radio
Euphoria1.92×Movies & TV
Music of Nigeria8.84×Music & Radio
South Korea4.83×Travel & Leisure
Hardware store3.83×Home & Garden
Beauty1.75×Beauty & Wellness
Movies1.51×Movies & TV
HGTV Dream Home7.76×Movies & TV
Contemporary R&B2.47×Music & Radio
Beverages1.66×Food & Beverages
Family1.56×Kids & Family
Friends1.96×Movies & TV
Laurence Fishburne10.62×Movies & TV
Outdoor recreation1.52×Sports
Transport2.01×Cars & Mobility
Immunology9.89×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Calvin Harris audience
TraitClusterScore
Luxury OrientationPREMIUM3.02
LGBTQ+ IdentityOPEN2.91
Risk AppetiteTHRILL2.28
ExtroversionTHRILL1.59
Urban LifestyleOPEN1.42
Pet OwnershipJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Calvin Harris
CountryShare
United States21.8%
United Kingdom13.1%
Brazil10.2%

See Calvin Harris audiences in other countries

More EDM audiences in United States

Frequently asked questions

How many fans does Calvin Harris have in United States?

Calvin Harris has an estimated audience of 1,061,645 people in United States, concentrated in California and Texas.

What is the gender split and age of Calvin Harris fans?

49.0% of Calvin Harris fans are female, 51.0% are male, with an average age of 28.9 years.

Which brands do Calvin Harris fans like most?

Calvin Harris fans show strongest brand affinity for Menards (10.17×), Plan B (musician) (12.16×), and Holiday cottage (6.34×) over the country average.

Where do Calvin Harris fans live in United States?

Calvin Harris fans in United States are most concentrated in California (reach 197,037), Texas (reach 102,238), and Florida (reach 91,005). These three regions account for the largest share of the active audience.

What other brands do Calvin Harris fans also like?

Beyond Calvin Harris itself, the audience over-indexes on Plan B (musician) (12.16×), Holiday cottage (6.34×), Example (19.66×), and Popular music (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Calvin Harris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.