Rascasse Audience Intelligence

Example Audience in United States

A data profile of the people who buy, follow and care about Example in United States — modelled from more than twelve digital signal sources. Example has an estimated audience of 2,048,810 people in United States.

#206among Singer-songwriter in United States#2531among Person in United States#1560in Music & Radio

The average Example fan in United States is 30.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disclosure (band), Avicii, Calvin Harris, with strongest over-indexing on Disclosure (band) (47.61× the country average).

Demographically, the Example audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Example fan in United States is more female, around 30.6 years old, with strong Community Orientation tendencies and a notable affinity for Disclosure (band).

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Example profile in United States.

Audience size
2M
in United States
Gender
55.4%♀
44.6% male
Age
30.6
average years
Country rank
#13957
Person in United States
Fig. 01

Search interest · 12-month trend

+166%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Example fans

55.4% are female, 44.6% are male, average age 30.6.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Example audience in United States
MetricValue
Female55.4%
Male44.6%
Average age30.6
Estimated audience size2,048,810
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Example audience in United States
Age bracketShare%
16-1947%
20-2919%
30-3913%
40-4912%
50+9%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Example audience comes from United States.

Worldwide audience distribution share by country for Example
CountryShare
India32.9%
United States30.6%
Japan9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Example audience in United States is strongest.

Fig. 05

Top regions by affinity

Example fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K1.85×
02Georgia~70K1.53×
03Florida~200K1.40×
04California~200K1.33×
05Texas~200K1.30×
06Louisiana~30K1.29×
07North Carolina~60K1.23×
08Mississippi~20K1.23×
09South Carolina~30K1.17×
10New York~100K1.13×
11Kentucky~20K1.13×
12Maryland~30K1.12×
13Virginia~40K1.11×
14Arkansas~10K1.10×
15Illinois~60K1.07×
16Oklahoma~20K1.07×
17New Mexico~8K1.05×
18North Dakota~3K1.05×
19Indiana~30K1.03×
20Hawaii~7K1.02×
21Kansas~10K1.00×
22Pennsylvania~50K0.99×
23Tennessee~30K0.99×
24Michigan~40K0.98×
25New Jersey~40K0.98×
26Arizona~30K0.98×
27Colorado~20K0.98×
28South Dakota~4K0.98×
29Ohio~50K0.97×
30Missouri~20K0.96×
31West Virginia~7K0.96×
32Delaware~4K0.96×
33Washington~30K0.94×
34Nevada~10K0.94×
35Idaho~7K0.93×
36Utah~10K0.91×
37Washington, District of Columbia~4K0.89×
38Alaska~3K0.89×
39Wyoming~2K0.88×
40Nebraska~7K0.86×
41Connecticut~10K0.85×
42Iowa~10K0.85×
43Wisconsin~20K0.84×
44Rhode Island~4K0.84×
45Oregon~20K0.83×
46Minnesota~20K0.82×
47Massachusetts~30K0.80×
48Montana~3K0.77×
49New Hampshire~5K0.73×
50Maine~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Example, United States
0.73×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Example audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Example audience
#·InterestCategoryAffinity×
01Disclosure (band)Music & Radio47.61×
02AfrojackMusic & Radio37.66×
03Major LazerMusic & Radio26.64×
04AviciiMusic & Radio22.41×
05Steve AokiMusic & Radio22.18×
06Cultural tourismTravel & Leisure21.59×
07Serviced apartmentTravel & Leisure20.00×
08Martin GarrixMusic & Radio19.78×
09Calvin HarrisMusic & Radio19.66×
10DiploMusic & Radio15.44×
11SkrillexMusic & Radio15.10×
12Erin AndrewsSports14.84×
13TiëstoMusic & Radio14.81×
14BodrumTravel & Leisure13.59×
15International educationBusiness & Career12.77×
16Chris MartinMusic & Radio9.34×
17Josh DuhamelFashion & Accessoires8.58×
18Disneyland ParisTravel & Leisure7.67×
19DancehallsMusic & Radio4.00×
20Pizza HutFood & Beverages2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Example audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Example audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.66×
IndulgenceJOY1.56×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Example audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Quality AwarenessPREMIUM0.70×
Family OrientationCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Example have in United States?

Example has an estimated audience of 2,048,810 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Example fans?

55.4% of Example fans are female, 44.6% are male, with an average age of 30.6 years.

03

Which brands do Example fans like most?

Example fans show strongest brand affinity for Disclosure (band) (47.61×), Avicii (22.41×), and Calvin Harris (19.66×) over the country average.

04

Where do Example fans live in United States?

Example fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Example fans also like?

Beyond Example itself, the audience over-indexes on Avicii (22.41×), Calvin Harris (19.66×), Steve Aoki (22.18×), and International education (12.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Example audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Example. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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