Major Lazer Audience in United States

Major Lazer has an estimated audience of 415,819 people in United States. 41.1% are female, 58.9% are male, average age 28.9. Top regions: California, Texas, Florida. Top brand affinities: The Call (2013 film), Baby Animals, Blue Demon, Colin Farrell, Isaac Hempstead-Wright.

The average Major Lazer fan in United States is 28.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Call (2013 film), Baby Animals, Blue Demon, with strongest over-indexing on The Call (2013 film) (96.96× the country average). Demographically, the Major Lazer audience skews more male with an average age of 28.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Major Lazer fans

Demographic split for Major Lazer audience in United States
MetricValue
Female41.1%
Male58.9%
Average age28.9
Estimated audience size415,819

Audience persona

The typical Major Lazer fan in United States is more male, around 28.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Call (2013 film).

Top regions in United States

Top regions ranked by reach for Major Lazer in United States
RegionReachAffinity
California85,7721.88×
Texas40,0781.12×
Florida39,9581.42×
New York39,0291.68×
Illinois17,2191.24×
New Jersey15,0271.42×
Pennsylvania14,9611.07×
Georgia13,2441.03×
North Carolina11,8030.94×
Virginia11,0571.09×
Massachusetts11,0061.34×
Ohio10,6860.83×
Washington10,5691.27×
Arizona10,0451.18×
Michigan9,9120.91×
Colorado8,4001.28×
Maryland8,3551.17×
Tennessee6,9490.83×
Nevada6,4081.59×
Indiana6,1360.81×
Oregon5,9661.25×
Missouri5,7470.86×
Connecticut5,5581.33×
Minnesota5,4620.92×
Wisconsin5,0560.81×
South Carolina4,9630.79×
Louisiana4,8250.9×
Alabama4,0540.7×
Kentucky3,9220.75×
Oklahoma3,5680.77×
Utah3,3770.91×
Hawaii2,4481.37×
Arkansas2,3680.69×
Kansas2,3440.72×
Iowa2,2770.66×
Washington, District of Columbia2,1521.72×
Mississippi1,9210.56×
New Mexico1,8140.87×
Idaho1,5560.75×
Rhode Island1,4511.1×
New Hampshire1,4210.87×
Nebraska1,3760.66×
Maine1,3560.91×
West Virginia1,1300.58×
Montana9490.82×
Delaware8760.76×
Alaska8700.98×
Vermont7451.02×
North Dakota5470.64×
South Dakota5110.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Major Lazer audience
BrandAffinityCategory
The Call (2013 film)96.96×Movies & TV
Baby Animals110.45×Kids & Family
Blue Demon159.09×Movies & TV
Colin Farrell36.15×Movies & TV
Isaac Hempstead-Wright102.52×Movies & TV
Raised by Wolves57×Movies & TV
Swedish House Mafia49.69×Music & Radio
Minimal music16.92×Music & Radio
Zedd (musician)38.05×Music & Radio
Steven Tyler19.82×Music & Radio
Skrillex27.08×Music & Radio
Steve Aoki31.61×Music & Radio
Example26.64×Music & Radio
Lily-Rose Depp18.18×Movies & TV
Diplo27.96×Music & Radio
Calvin Harris28.52×Music & Radio
Avicii21.45×Music & Radio
Bonobo (musician)16.47×Music & Radio
Tomorrowland13.62×Music & Radio
Stealth148.12×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Major Lazer audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.34
ExtroversionTHRILL1.83
Early Adopter MentalityPOWER1.69
Urban LifestyleOPEN1.63
SustainabilityBALANCE1.59
IndulgenceJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for Major Lazer
CountryShare
United States27.7%
United Kingdom9.0%
France6.2%

See Major Lazer audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Major Lazer have in United States?

Major Lazer has an estimated audience of 415,819 people in United States, concentrated in California and Texas.

What is the gender split and age of Major Lazer fans?

41.1% of Major Lazer fans are female, 58.9% are male, with an average age of 28.9 years.

Which brands do Major Lazer fans like most?

Major Lazer fans show strongest brand affinity for The Call (2013 film) (96.96×), Baby Animals (110.45×), and Blue Demon (159.09×) over the country average.

Where do Major Lazer fans live in United States?

Major Lazer fans in United States are most concentrated in California (reach 85,772), Texas (reach 40,078), and Florida (reach 39,958). These three regions account for the largest share of the active audience.

What other brands do Major Lazer fans also like?

Beyond Major Lazer itself, the audience over-indexes on Baby Animals (110.45×), Blue Demon (159.09×), Colin Farrell (36.15×), and Isaac Hempstead-Wright (102.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Major Lazer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.