Rascasse Audience Intelligence

Major Lazer Audience in United States

A data profile of the people who buy, follow and care about Major Lazer in United States — modelled from more than twelve digital signal sources. Major Lazer has an estimated audience of 538,301 people in United States.

#510among Band in United States#8461among Person in United States#4883in Music & Radio

The average Major Lazer fan in United States is 28.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The Call (2013 film), Baby Animals, Blue Demon, with strongest over-indexing on The Call (2013 film) (96.96× the country average).

Demographically, the Major Lazer audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Major Lazer fan in United States is more male, around 28.9 years old, with strong Extroversion tendencies and a notable affinity for The Call (2013 film).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Major Lazer profile in United States.

Audience size
538K
in United States
Gender
41.1%♀
58.9% male
Age
28.9
average years
Country rank
#35097
Person in United States
Fig. 01

Search interest · 12-month trend

+289%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Major Lazer fans

41.1% are female, 58.9% are male, average age 28.9.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Major Lazer audience in United States
MetricValue
Female41.1%
Male58.9%
Average age28.9
Estimated audience size538,301
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Major Lazer audience in United States
Age bracketShare%
16-1947%
20-2926%
30-3914%
40-498%
50+6%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Major Lazer audience comes from United States.

Worldwide audience distribution share by country for Major Lazer
CountryShare
United States32.0%
United Kingdom8.5%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Major Lazer audience in United States is strongest.

Fig. 05

Top regions by affinity

Major Lazer fans by region: top regions in United States
#RegionReachAffinity×
01California~100K2.38×
02Nevada~8K2.00×
03New York~40K1.65×
04Washington, District of Columbia~2K1.45×
05New Jersey~10K1.36×
06Florida~40K1.32×
07Illinois~20K1.25×
08Washington~10K1.25×
09Massachusetts~10K1.24×
10Colorado~8K1.24×
11Hawaii~2K1.23×
12Connecticut~5K1.22×
13Arizona~10K1.21×
14Oregon~6K1.19×
15Texas~40K1.13×
16Maryland~8K1.13×
17Rhode Island~1K1.05×
18Pennsylvania~10K1.04×
19Virginia~10K1.04×
20Vermont<1K1.01×
21Tennessee~8K0.96×
22Georgia~10K0.95×
23Alaska<1K0.95×
24Minnesota~6K0.94×
25New Mexico~2K0.94×
26Utah~3K0.92×
27New Hampshire~1K0.91×
28Maine~1K0.91×
29Delaware~1K0.91×
30Montana~1K0.90×
31North Carolina~10K0.88×
32Michigan~10K0.88×
33North Dakota<1K0.86×
34Missouri~6K0.85×
35Wisconsin~5K0.84×
36Louisiana~5K0.84×
37South Dakota<1K0.83×
38Idaho~2K0.82×
39Indiana~6K0.81×
40Oklahoma~4K0.80×
41Ohio~10K0.79×
42South Carolina~5K0.79×
43Kansas~3K0.79×
44West Virginia~2K0.79×
45Kentucky~4K0.78×
46Nebraska~2K0.78×
47Arkansas~3K0.76×
48Iowa~3K0.75×
49Alabama~4K0.73×
50Mississippi~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Major Lazer, United States
0.71×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Major Lazer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Major Lazer audience
#·InterestCategoryAffinity×
01Blue DemonMovies & TV159.09×
02Baby AnimalsKids & Family110.45×
03Isaac Hempstead-WrightMovies & TV102.52×
04The Call (2013 film)Movies & TV96.96×
05Raised by WolvesMovies & TV57.00×
06Swedish House MafiaMusic & Radio49.69×
07Zedd (musician)Music & Radio38.05×
08Colin FarrellMovies & TV36.15×
09Steve AokiMusic & Radio31.61×
10Calvin HarrisMusic & Radio28.52×
11DiploMusic & Radio27.96×
12SkrillexMusic & Radio27.08×
13ExampleMusic & Radio26.64×
14AviciiMusic & Radio21.45×
15Steven TylerMusic & Radio19.82×
16Lily-Rose DeppMovies & TV18.18×
17Minimal musicMusic & Radio16.92×
18Bonobo (musician)Music & Radio16.47×
19CloudsMusic & Radio13.73×
20TomorrowlandMusic & Radio13.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Major Lazer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Major Lazer audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.33×
TraditionCONSERVATISM1.29×
Social Media UsageJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Major Lazer audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.84×
Healthy LifestyleBALANCE0.87×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Major Lazer have in United States?

Major Lazer has an estimated audience of 538,301 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Major Lazer fans?

41.1% of Major Lazer fans are female, 58.9% are male, with an average age of 28.9 years.

03

Which brands do Major Lazer fans like most?

Major Lazer fans show strongest brand affinity for The Call (2013 film) (96.96×), Baby Animals (110.45×), and Blue Demon (159.09×) over the country average.

04

Where do Major Lazer fans live in United States?

Major Lazer fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Major Lazer fans also like?

Beyond Major Lazer itself, the audience over-indexes on Baby Animals (110.45×), Blue Demon (159.09×), Colin Farrell (36.15×), and Isaac Hempstead-Wright (102.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Major Lazer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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