A data profile of the people who buy, follow and care about Baby Animals in United States — modelled from more than twelve digital signal sources. Baby Animals has an estimated audience of 750,739 people in United States.
Baby Animals has an estimated audience of 750,739 people in United States. 71.1% are female, 28.9% are male, average age 43.6. Top brand affinities: Major Lazer, Taron Egerton, Funny animal, The Animals, Renewable energy.
Top brand affinities include Major Lazer, Taron Egerton, Funny animal, with strongest over-indexing on Major Lazer (110.45× the country average).
Demographically, the Baby Animals audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Baby Animals fan in United States is more female, around 43.6 years old, with strong Pet Ownership tendencies and a notable affinity for Major Lazer.
The key figures that characterise the Baby Animals profile in United States.
71.1% are female, 28.9% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 43.6 |
| Estimated audience size | 750,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Baby Animals audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.7% |
| United Kingdom | 11.3% |
| Australia | 9.7% |
The strongest cross-interests of the Baby Animals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Major Lazer | Music & Radio | 110.45× | ||
| 02 | Savage Garden | Music & Radio | 46.88× | ||
| 03 | Natalie Imbruglia | Fashion & Accessoires | 37.43× | ||
| 04 | Taron Egerton | Movies & TV | 34.12× | ||
| 05 | The Animals | Music & Radio | 31.26× | ||
| 06 | Funny animal | Internet & Social Media | 27.06× | ||
| 07 | International education | Business & Career | 15.87× | ||
| 08 | Disneyland Paris | Travel & Leisure | 7.48× | ||
| 09 | Birdwatching | Pets & Animals | 6.95× | ||
| 10 | Residential area | Home & Garden | 6.33× | ||
| 11 | Weather forecasting | Home & Garden | 6.09× | ||
| 12 | Sustainable energy | Home & Garden | 6.00× | ||
| 13 | Renewable energy | Business & Career | 5.81× | ||
| 14 | Wildlife photography | Technology & Electronics | 5.27× | ||
| 15 | QVC | Movies & TV | 4.85× | ||
| 16 | FedEx | Business & Career | 4.64× | ||
| 17 | Discount stores | Shopping | 3.32× | ||
| 18 | Internet & Social Media | 2.69× | |||
| 19 | Mortgage loans | Business & Career | 2.69× | ||
| 20 | McDonald's | Food & Beverages | 2.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.83× | |
| Community Orientation | OPEN | 3.10× | |
| Family Orientation | CONSERVATISM | 2.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Sports Activity | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Baby Animals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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