Rascasse Audience Intelligence

Prince Edward Island Audience in United States

A data profile of the people who buy, follow and care about Prince Edward Island in United States — modelled from more than twelve digital signal sources. Prince Edward Island has an estimated audience of 383,324 people in United States.

#4757among POI in United States#3498in Travel & Leisure

The average Prince Edward Island fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Hard hat, Diplo, paul smith, with strongest over-indexing on Hard hat (51.13× the country average).

Demographically, the Prince Edward Island audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prince Edward Island fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Hard hat.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prince Edward Island profile in United States.

Audience size
383K
in United States
Gender
52.3%♀
47.7% male
Age
42.6
average years
Country rank
#42582
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prince Edward Island fans

52.3% are female, 47.7% are male, average age 42.6.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Prince Edward Island audience in United States
MetricValue
Female52.3%
Male47.7%
Average age42.6
Estimated audience size383,324
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Prince Edward Island audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3916%
40-4919%
50+32%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Prince Edward Island audience comes from United States.

Worldwide audience distribution share by country for Prince Edward Island
CountryShare
Canada51.5%
United States15.0%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prince Edward Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Prince Edward Island fans by region: top regions in United States
#RegionReachAffinity×
01Maine~6K4.14×
02Vermont~2K2.83×
03New Hampshire~4K2.39×
04Massachusetts~20K2.05×
05Rhode Island~2K1.49×
06Connecticut~6K1.44×
07Washington, District of Columbia~1K1.20×
08Utah~4K1.11×
09Alaska<1K1.11×
10Montana~1K1.10×
11New York~20K1.09×
12Minnesota~6K1.05×
13Idaho~2K1.02×
14Pennsylvania~10K0.98×
15Michigan~10K0.97×
16New Jersey~9K0.95×
17Washington~7K0.93×
18Delaware<1K0.93×
19Virginia~9K0.92×
20Colorado~6K0.92×
21North Dakota<1K0.91×
22Wisconsin~5K0.89×
23Maryland~6K0.85×
24Oregon~4K0.85×
25South Dakota<1K0.84×
26North Carolina~10K0.83×
27Tennessee~6K0.82×
28South Carolina~5K0.82×
29Ohio~10K0.81×
30Iowa~3K0.80×
31Kansas~2K0.80×
32Illinois~10K0.79×
33Nebraska~2K0.78×
34Missouri~5K0.77×
35West Virginia~1K0.77×
36Indiana~5K0.76×
37Kentucky~4K0.75×
38Florida~20K0.73×
39Georgia~9K0.73×
40Oklahoma~3K0.72×
41Hawaii~1K0.69×
42Arkansas~2K0.68×
43Texas~20K0.64×
44Louisiana~3K0.64×
45New Mexico~1K0.63×
46Alabama~3K0.62×
47California~30K0.61×
48Arizona~5K0.61×
49Mississippi~2K0.59×
50Nevada~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Prince Edward Island, United States
0.56×1.00×4.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prince Edward Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prince Edward Island audience
#·InterestCategoryAffinity×
01Hard hatFashion & Accessoires51.13×
02DiploMusic & Radio30.46×
03paul smithFashion & Accessoires20.00×
04qantas airwaysTravel & Leisure16.97×
05New BrunswickTravel & Leisure12.84×
06Crystal CruisesTravel & Leisure10.54×
07Sustainable energyHome & Garden5.17×
08FedExBusiness & Career4.00×
09Renewable energyBusiness & Career3.70×
10First class travelTravel & Leisure3.35×
11QVCMovies & TV3.21×
12CanadaTravel & Leisure2.47×
13Mortgage loansBusiness & Career2.45×
14Solar energyHome & Garden2.43×
15Planet FitnessSports2.22×
16AirbnbTravel & Leisure2.00×
17PinterestInternet & Social Media1.96×
18Hobby LobbyHome & Garden1.63×
19BarbecueFood & Beverages1.56×
20FurnitureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prince Edward Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prince Edward Island audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
SustainabilityBALANCE1.91×
IndulgenceJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prince Edward Island audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Pet OwnershipJOY0.77×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prince Edward Island have in United States?

Prince Edward Island has an estimated audience of 383,324 people in United States, concentrated in California and New York.

02

What is the gender split and age of Prince Edward Island fans?

52.3% of Prince Edward Island fans are female, 47.7% are male, with an average age of 42.6 years.

03

Which brands do Prince Edward Island fans like most?

Prince Edward Island fans show strongest brand affinity for Hard hat (51.13×), Diplo (30.46×), and paul smith (20×) over the country average.

04

Where do Prince Edward Island fans live in United States?

Prince Edward Island fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Prince Edward Island fans also like?

Beyond Prince Edward Island itself, the audience over-indexes on Diplo (30.46×), paul smith (20×), Sustainable energy (5.17×), and FedEx (4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Prince Edward Island audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Prince Edward Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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