Hard hat Audience in United States

Hard hat logo

Hard hat has an estimated audience of 1,191,232 people in United States. 31.8% are female, 68.2% are male, average age 43.5. Top regions: Texas, California, Florida. Top brand affinities: Revolutionary Road (film), Hop (film), Tele2, Agra, Greylock Partners.

The average Hard hat fan in United States is 43.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Revolutionary Road (film), Hop (film), Tele2, with strongest over-indexing on Revolutionary Road (film) (228.71× the country average). Demographically, the Hard hat audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Hard hat fans

Demographic split for Hard hat audience in United States
MetricValue
Female31.8%
Male68.2%
Average age43.5
Estimated audience size1,191,232

Audience persona

The typical Hard hat fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Revolutionary Road (film).

Top regions in United States

Top regions ranked by reach for Hard hat in United States
RegionReachAffinity
Texas136,3171.33×
California106,5210.81×
Florida57,2870.71×
New York42,9250.64×
Georgia34,9640.95×
North Carolina33,6310.94×
Pennsylvania32,3880.81×
Ohio31,8820.87×
Illinois29,8260.75×
Tennessee28,6651.2×
Michigan27,7860.89×
Arizona25,7881.06×
Louisiana24,6411.6×
Indiana24,5141.13×
Alabama24,2451.46×
Virginia23,7500.82×
Washington22,2670.93×
Missouri18,2140.95×
Colorado17,0030.91×
South Carolina16,2780.91×
New Jersey16,0300.53×
Kentucky16,0231.07×
Oklahoma15,9301.2×
Massachusetts14,2730.61×
Wisconsin13,9910.78×
Arkansas13,4181.37×
Mississippi12,9261.32×
Connecticut12,8951.08×
Utah12,6351.18×
Minnesota12,4890.73×
Oregon12,2300.9×
Nevada12,0171.04×
Maryland11,8720.58×
Iowa9,8281×
Kansas9,4411.01×
Idaho8,4621.42×
New Mexico7,8671.32×
West Virginia7,7861.4×
Nebraska6,2231.04×
Hawaii5,1541.01×
Montana4,1871.27×
Maine3,9660.93×
New Hampshire3,8110.81×
North Dakota3,5151.44×
Alaska3,0531.2×
South Dakota2,8631.04×
Wyoming2,8621.62×
Rhode Island2,3650.62×
Delaware1,8700.57×
Washington, District of Columbia1,8270.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hard hat audience
BrandAffinityCategory
Revolutionary Road (film)228.71×Movies & TV
Hop (film)45.66×Movies & TV
Tele2312.06×Technology & Electronics
Agra185.13×Travel & Leisure
Greylock Partners145.1×Business & Career
tsn53.94×Sports
The Breakfast Club8.99×Movies & TV
Fashion Nova6.02×Shopping
Apple Music7.49×Music & Radio
Index Ventures138.45×Business & Career
Wi-Fi7.29×Technology & Electronics
Prince Edward Island51.13×Travel & Leisure
GoDaddy12.21×Technology & Electronics
Alternative hip hop5.17×Music & Radio
Integumentary system7.28×Pets & Animals
Wella20.94×Beauty & Wellness
Long hair5.55×Beauty & Wellness
WorldStarHipHop9.3×Music & Radio
Physician3.54×Business & Career
Underground hip hop4.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hard hat audience
TraitClusterScore
PatriotismCONSERVATISM1.93
DIY MentalityTHRILL1.39
Need for SecurityCONSERVATISM1.32
Career OrientationPOWER1.31
Quality AwarenessPREMIUM1.21
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Hard hat
CountryShare
United States39.0%
Taiwan8.8%
France4.7%

See Hard hat audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Hard hat have in United States?

Hard hat has an estimated audience of 1,191,232 people in United States, concentrated in Texas and California.

What is the gender split and age of Hard hat fans?

31.8% of Hard hat fans are female, 68.2% are male, with an average age of 43.5 years.

Which brands do Hard hat fans like most?

Hard hat fans show strongest brand affinity for Revolutionary Road (film) (228.71×), Hop (film) (45.66×), and Tele2 (312.06×) over the country average.

Where do Hard hat fans live in United States?

Hard hat fans in United States are most concentrated in Texas (reach 136,317), California (reach 106,521), and Florida (reach 57,287). These three regions account for the largest share of the active audience.

What other brands do Hard hat fans also like?

Beyond Hard hat itself, the audience over-indexes on Hop (film) (45.66×), Tele2 (312.06×), Agra (185.13×), and Greylock Partners (145.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hard hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.