Rascasse Audience Intelligence

Hard hat Audience in United States

A data profile of the people who buy, follow and care about Hard hat in United States — modelled from more than twelve digital signal sources. Hard hat has an estimated audience of 1,191,232 people in United States.

#8085among Topic in United States#871in Fashion & Accessoires

The average Hard hat fan in United States is 43.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Revolutionary Road (film), Hop (film), Tele2, with strongest over-indexing on Revolutionary Road (film) (228.71× the country average).

Demographically, the Hard hat audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hard hat fan in United States is more male, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Revolutionary Road (film).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hard hat profile in United States.

Audience size
1.2M
in United States
Gender
31.8%♀
68.2% male
Age
43.5
average years
Country rank
#20988
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hard hat fans

31.8% are female, 68.2% are male, average age 43.5.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for Hard hat audience in United States
MetricValue
Female31.8%
Male68.2%
Average age43.5
Estimated audience size1,191,232
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Hard hat audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4927%
50+27%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Hard hat audience comes from United States.

Worldwide audience distribution share by country for Hard hat
CountryShare
United States39.0%
Taiwan8.8%
France4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hard hat audience in United States is strongest.

Fig. 05

Top regions by affinity

Hard hat fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.55×
02West Virginia~8K1.50×
03Wyoming~3K1.49×
04Idaho~9K1.45×
05Alabama~20K1.40×
06North Dakota~3K1.38×
07Mississippi~10K1.35×
08Arkansas~10K1.32×
09New Mexico~8K1.32×
10Texas~100K1.26×
11Montana~4K1.26×
12Alaska~3K1.22×
13Oklahoma~20K1.20×
14Utah~10K1.17×
15Tennessee~30K1.13×
16South Dakota~3K1.11×
17Kentucky~20K1.09×
18Connecticut~10K1.09×
19Indiana~20K1.08×
20Nevada~10K1.07×
21Nebraska~6K1.06×
22Arizona~20K1.02×
23Iowa~10K1.02×
24Hawaii~5K1.00×
25Kansas~9K0.99×
26Maine~4K0.94×
27Georgia~30K0.93×
28Missouri~20K0.92×
29South Carolina~20K0.90×
30North Carolina~30K0.89×
31Michigan~30K0.89×
32Ohio~30K0.88×
33Washington~20K0.88×
34Colorado~20K0.88×
35Oregon~10K0.87×
36New Hampshire~4K0.84×
37Virginia~20K0.82×
38Pennsylvania~30K0.81×
39Wisconsin~10K0.80×
40California~100K0.78×
41Illinois~30K0.74×
42Minnesota~10K0.74×
43Rhode Island~3K0.71×
44Florida~60K0.70×
45Delaware~2K0.69×
46New York~40K0.63×
47Massachusetts~10K0.62×
48Maryland~10K0.61×
49Washington, District of Columbia~2K0.59×
50New Jersey~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Hard hat, United States
0.54×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hard hat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hard hat audience
#·InterestCategoryAffinity×
01Tele2Technology & Electronics312.06×
02Revolutionary Road (film)Movies & TV228.71×
03AgraTravel & Leisure185.13×
04Greylock PartnersBusiness & Career145.10×
05Index VenturesBusiness & Career138.45×
06tsnSports53.94×
07Prince Edward IslandTravel & Leisure51.13×
08Hop (film)Movies & TV45.66×
09Huck (magazine)Internet & Social Media32.63×
10WellaBeauty & Wellness20.94×
11GoDaddyTechnology & Electronics12.21×
12WorldStarHipHopMusic & Radio9.30×
13The Breakfast ClubMovies & TV8.99×
14Apple MusicMusic & Radio7.49×
15Wi-FiTechnology & Electronics7.29×
16Integumentary systemPets & Animals7.28×
17Fashion NovaShopping6.02×
18Long hairBeauty & Wellness5.55×
19Alternative hip hopMusic & Radio5.17×
20PhysicianBusiness & Career3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hard hat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hard hat audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.57×
SpiritualityBALANCE1.52×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hard hat audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.63×
Community OrientationOPEN0.71×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hard hat have in United States?

Hard hat has an estimated audience of 1,191,232 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hard hat fans?

31.8% of Hard hat fans are female, 68.2% are male, with an average age of 43.5 years.

03

Which brands do Hard hat fans like most?

Hard hat fans show strongest brand affinity for Revolutionary Road (film) (228.71×), Hop (film) (45.66×), and Tele2 (312.06×) over the country average.

04

Where do Hard hat fans live in United States?

Hard hat fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hard hat fans also like?

Beyond Hard hat itself, the audience over-indexes on Hop (film) (45.66×), Tele2 (312.06×), Agra (185.13×), and Greylock Partners (145.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Hard hat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hard hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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